Empowering the Healthcare Consumer with Information

1. Empowering the Healthcare Consumer with Information Can we Learn from eCommerce and Financial Services? Razoron Health Innovations - www.razoron.com

2. 28 million merchants 16,000 financial institutions 2 billion payment cards 50 billion transactions! Razoron Health Innovations - www.razoron.com A look at the payment card industry:

3. Consumer initiates every transaction! Razoron Health Innovations - www.razoron.com • And: • We have easy online access to every one of these transactions in a matter of days or hours • Not a single merchant has to know where we bank or what online financial services we use • Any brick-and-mortar or online merchant can connect to the payment card networks in a matter of days for under $1000

4. Razoron Health Innovations - www.razoron.com • Payment card industry: key characteristics • Consumer is at the center of every transaction • Focus is on discreet transactions • Consumer is the integrator of their financial record • No tethering of merchants together into exchanges that share consumer financial records

5. eCommerce Healthcare Credit bureau model $millions or billions to implement with consumer on the outside • Payment card network model $1000s to implement with consumer integral to the process Provider Provider Exchange Merchant Payment Card Network Gateway Payer Consumer Bank Consumer Razoron Health Innovations - www.razoron.com

6. Patient Portal in Physician Office/Hospital, etc. Map Health Info Source to Health Management Service Analogy: Sign up for a credit card Razoron Health Innovations - www.razoron.com A payment card approach for healthcare:

7. EMR Gateway Transaction Code Healthcare Encounter Analogy: POS system or website connecting to payment card gateway Razoron Health Innovations - www.razoron.com A payment card approach for healthcare:

8. RAZCODE: QBGM-RYGO Analogy: Consumer swiping a credit card or entering a CC Number Razoron Health Innovations - www.razoron.com A payment card approach for healthcare:

9. RAZCODE: GVKH-UX4Y Razoron Health Innovations - www.razoron.com As easy as swiping a credit card

10. Analogy: Transaction information available online Razoron Health Innovations - www.razoron.com A payment card approach for healthcare:

11. Razoron Health Innovations - www.razoron.com • Key characteristics of a payment card approach for healthcare information exchange: • Focus on discreet health care encounters as transactions • Don’t focus on health records • Get beyond tethering health information systems together into exchanges controlled by governments, providers, and payers • Consumers choose where they store and how they use their own health information • Simplify connecting EMRs to PHRs or other health management services • Can be as easy as enabling an eCommerce website to accept credit cards • Simplify consumer-controlled health information exchange • Can be as easy as swiping a credit card

12. All trademarks used are the property of their respective owners Razoron Health Innovations - www.razoron.com Unleash innovation

13. Net Worth = Lets make the health effects of our everyday actions tangible in order to improve our health and well-being and lower healthcare costs Razoron Health Innovations - www.razoron.com