Microsoft Tag for Events Link printed materials and physical objects to interactive, engaging digital resources

1. Microsoft Tag for EventsLink printed materials and physical objects to interactive, engaging digital resources

2. Microsoft Tag for Events Events come in all sizes, from large, multinational trade conventions to neighborhood block parties. Event organizers and planners must ensure events go smoothly. Microsoft® Tag lets event organizers, exhibitors, and sponsors better connect to their audiences by adding interactivity. • Use Tag in pre-event advertising and for advance registration • Engage participants throughout the event using Tag • Employ interactive, sustainable Tag technology for post-event needs Tag is a powerful technology that can provide a seamless link directly from your physical materials to your mobile information and experiences. • See how it works for yourself. • Scan any Tag in this presentation to see sample mobile sites

3. With Tag incorporated into your pre-event advertising, easily link to a web form to register. Convert interest into commitment at the point where potential attendees are most inclined to act. Streamline Event Promotion & Registration

4. Create buzz for lead generation and promotions and add interactivity to your advertisements. When your space is limited, let Tag deliver the message for you. Connect attendees to information that can be instantly accessed, shared, and even saved for later. Create Buzz & Generate Interest with Tag

5. Use Tag to speed up and simplify the on-site check in process and registration process. Once at the event, simply scan the Tag to complete check in and print necessary materials, allowing participants to skip the lines! Simplify Event Check In

6. Put event information in the palm of your attendees’ hands. Link to unlimited additional information about presentation schedules and speaker appearances. Have a map and expo guide always be just a scan away. Make Event Guides & Maps Quickly Available

7. Build Excitement with Tag-based Contests • Use Tag in contests and promotional activities to help provide new and entertaining ways for people to interact with you, your brand, or your product. A contest with Tag can add even more fun, excitement, and buzz.

8. Tag lets you do more with limited real-estate and direct people to an unlimited, two-way, measurable experience to extend and enhance the conversation. Put Booth Signage to More Efficient Use

9. Use Tag to streamline networking, follow up, and evaluations. For many speakers and presenters, it would be next to impossible to directly engage with every audience member. With Tag, presenters can easily distribute their contact information and even add it to attendees’ mobile device contact lists. Provide Detailed Contact Information with a Scan

10. Collect follow-up information with Tag. Link people to online evaluations and hear their opinions and comments about presentations, keynotes, exhibits. Avoid the lost time and greater expense of re-keying responses into a database system. Continue Relationships Post-Event

11. Use Tag’s built-in analytics and reporting capabilities to monitor your events, allowing you to easily see and refine your campaign. • For pre-event advertising, measure which ads receive the most scans. Combine the built-in analytics with basic web tracking, and you can easily see which scans lead to pre-registration. • See which exhibit booths are the most popular by tracking scans from contests and booth signage. Invite popular companies to attend next year’s event • Use Tag to see how many people downloaded contact information of your presenters. • Learn how many people used the digital maps and measure the reduction in your printing costs… and carbon footprint! Built-In Analytics and Reporting Capabilities

12. Microsoft Tag for Events There are endless opportunities for using Microsoft Tag for events. Before your event, use Tag as a valuable resource for driving interest and registrations. During the event, integrate Tag into registration processes, contests, guides and maps, and print and digital signage. Stay in contact following an event using Tag, and collect comments and evaluations. Get started with Tag today, and make your campaigns more immersive, more measurable, more effective, and more fun. Thank You For more information: www.tag.microsoft.com/business/events This material is provided for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. Microsoft is a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries.