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Marketing Plan:. Bianca Rose Dance Company. Bianca Babin. Company Overview. What we provide Professionals Competitive & Recreational Dance wear/accessories Childcare Why we are better than the rest Afterschool childcare program Scholarships Instills value. Target Market.
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Marketing Plan: Bianca Rose Dance Company Bianca Babin
Company Overview • What we provide • Professionals • Competitive & Recreational • Dance wear/accessories • Childcare • Why we are better than the rest • Afterschool childcare program • Scholarships • Instills value
Target Market • Middle to upper class • Parents with 1- 4 children • Having obtained a bachelor’s degree or higher • Combined household income of $75,000 or more
SWOT • Strength: • Diverse services • Opportunity: • Surveys on Facebook • Weakness: • New company/not well known • Threats: • Other dance studios