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IRWA. Damage Prevention and Public Awareness Programs. Challenges. Damage Prevention Challenges. “ It ’ s my land and I will do what I want on it! ”. Damage Prevention Challenges. Damage Prevention Challenges. Pipeline ROW Pre-Development. Pipeline ROW Post-Development.
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IRWA Damage Prevention and Public Awareness Programs
Damage Prevention Challenges “It’s my land and I will do what I want on it!”
Damage Prevention Challenges Pipeline ROW Pre-Development Pipeline ROW Post-Development
Damage Prevention Challenges Pipeline Route
Public Awareness Challenges Emergency Responders Affected Public Excavators Public Officials
Public Awareness Challenges • People are busy and will only spend less than a minute to understand multiple detailed messages • Safety Information = Junk mail
Public Awareness Challenges Can’t you see I’m busy and don’t have time for you?
Pipeline Threats • Some threats may pose a significant immediate threat. vs.
Solutions to Reaching Stakeholders Numerous tactics are used by Pipeline Operators and are deployed using: Trade associations Industry coalitions Company programs
Trade Associations American Petroleum Institute Public Awareness Group (PAG) Damage Prevention Group Performance Excellence Team Common Ground Alliance Best Practices Data Reporting Education and Marketing Technology Regional Partners One Call Systems International
Industry Coalitions Operators form coalitions to address various issues or combine resources to cost effectively deploy damage prevention and public awareness Example - Pipeline Coalition National 811 Day TV/Radio/Ads Joint message outreach Coordinated effort
Company DP/PA Programs Damage Prevention Program Various tactics are used to prevent damage Aerial and ground surveillance One Call monitoring/observation of excavation Marking pipeline ROW Public Awareness Program Messages delivered to stakeholder groups at set intervals using various tactics and media Daily outreach by Field personnel
Your ROLE…. Communicate messages Communicate prevention Communicate requirements Communicate SAFETY!!!!
Actions YOU can take NOW! Research the details of your company’s Damage Prevention and Public Awareness Programs Know how your job role supports damage prevention Participate in outreach activities Spread the WORD about Damage Prevention and Calling 811 Before Digging
SUPPORT Damage Prevention and Outreach!
That’s all we wrote… THANKS for listening! Michael McLaughlin, Enterprise Products mmclaughlin@eprod.com Gweneyette Broussard, Shell Pipeline Company LP c.broussard@shell.com