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Hannah Gray Kate Gutierrez Haley Hirai Ayaka Hong Kelsey Honz Tashi Kerr Cheyenne Knowles

Hannah Gray Kate Gutierrez Haley Hirai Ayaka Hong Kelsey Honz Tashi Kerr Cheyenne Knowles Jordyn Neerdaels Krista Shogren Emily Weaver. Strengths Uniquely positions itself as the only organic & vegan bakery in Eugene Caters to specific dietary needs

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Hannah Gray Kate Gutierrez Haley Hirai Ayaka Hong Kelsey Honz Tashi Kerr Cheyenne Knowles

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  1. Hannah Gray Kate Gutierrez Haley Hirai Ayaka Hong Kelsey Honz Tashi Kerr Cheyenne Knowles Jordyn Neerdaels Krista Shogren Emily Weaver

  2. Strengths • Uniquely positions itself as the only organic & vegan bakery in Eugene • Caters to specific dietary needs • Use of Facebook-- nearly 10,000 followers • Welcoming atmosphere & staff • Environmentally friendly Weaknesses • Population of more than 24,000 students is not targeted • Lack of advertisements around campus • Misconception that The Divine Cupcake is farther away from campus than Sweet Life and Voodoo Doughnuts Opportunities • Create Instagram and Pinterest accounts • Advertise around campus and within student coupon book • Cater fraternity & sorority events Threats • Sweet Life • Voodoo Doughnuts • Economy • Negative connotations towards "organic" & "vegan" SWOT Analysis

  3. Focus Group Research Methods Online Survey

  4. Online Survey • Quantitative Research •  8 multiple choice questions • Distributed via facebook & email • 149 Responses

  5. Focus Group • Qualitative Research • 12 participants (7 females, 5 males) • Participants were asked a variety of questions about dessert cafes

  6. Findings Online Survey • 29% never heard of Sweet Life • 4% never heard of Voodoo Doughnuts • 76% never heard of The Divine Cupcake • 58% said there is not a negative connotation towards vegan and organic ingredients Focus Group • Heard of Voodoo Doughnuts and Sweet Life through word of mouth • Opinions on organic and vegan desserts in terms of taste and quality  • More willing to go to places with a coupon

  7. Recommendations  1. Advertise in student coupon book 3. Cater fraternity & sorority events 2. Create Instagram and Pinterest accounts

  8. QUESTIONS?

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