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CHILD WELL-BEING 2019 SOCIAL MEDIA TOOLKIT

This toolkit provides sharable content ideas to help you advocate for child well-being. It includes social media handles, official hashtag, sample posts, and videos to promote the movement. Follow us on social media for updates and share our content to support the cause.

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CHILD WELL-BEING 2019 SOCIAL MEDIA TOOLKIT

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  1. CHILDWELL-BEING 2019 SOCIAL MEDIATOOLKIT

  2. HOW TO USE THISTOOLKIT This toolkit contains sharable content ideas and is designed to help you be an ambassador for childwell-being. Before using the graphics contained in this folder, first read through the toolkit, where you’ll find suggested verbiage & helpful links to pair alongside each branded child well-being graphic. • TABLE OFCONTENTS • 3: Social mediahandles • 4: Official hashtag & links • 5 – 7: Social profile coverimages • 8 – 11: Sample child well-beingposts • 12: Sharable videocontent • 15– 29: Sample county-specificposts • 31: Post ideas (make it yourown!)

  3. FOLLOW US ONSOCIAL The easiest way to post about the child well-being movement? Follow us on social media & click ‘share’or ‘retweet’ on our #unite2thriveposts. United Way of GreaterAtlanta United Way of GreaterAtlanta @unitedwayatlanta @unitedwayatl

  4. When You Post, Remember to… Use our official We Are Here / State of the Children hashtag: #unite2thrive Include links to the United Way child well-being pages: http://bit.ly/CWBindex http://bit.ly/CWB-heatmap

  5. FACEBOOK COVER PHOTO Official #Unite2Thrive Facebook cover photo for your use. Unsure how to change your Facebook cover photo? Follow the steps listed here: https://www.facebook.com/help/220070894714080?helpref=faq_content

  6. TWITTER COVERPHOTO Official #Unite2ThriveTwitter cover photo for your use. Unsure how to change your Twitter cover photo? Follow the steps listed here: https://support.twitter.com/articles/127871

  7. COUNTY FACEBOOK COVER IMAGES Each region has its own We Are Here Facebook cover image.

  8. SAMPLE POSTS: THEMOVEMENT • United Way’s vision for Greater Atlanta is a community where every child and every family, regardless of zip code, can reach their greatest potential. Through partnerships, we’re making progress! Learn more: http://bit.ly/CWBindex#unite2thrive • Communities that can say “all the children are well” have babies born healthy, kids who read proficiently by 3rd grade and teens who graduate from high school ready for college and careers. How can we unite to make this a reality? Learn more: http://bit.ly/CWBindex#unite2thrive • How does United Way of Greater Atlanta, along with its partners, build strong foundations, create opportunities for success and foster nurturing communities? Learn more about the child well-being movement: http://bit.ly/CWBindex#unite2thrive

  9. SAMPLE POSTS: THESTATS • 490 volunteer projects. 16,334 volunteers. 45,431 volunteer hours. Last year, United Way of Greater Atlanta volunteers donate their time to improve child well-being—advancing 3rd grade reading, helping with STEM projects, improving job readiness and more. Let’s unite to create thriving communities across Greater Atlanta. Become a volunteer: http://bit.ly/VolunteerATL#unite2thrive

  10. SAMPLE POSTS: UPDATED HEATMAP • Sample posts about the • updated data: • Did you know? In the last 2 years, the child well-being score for Greater Atlanta moved up from 58.9 to 61.8. To see the score for your community, enter your zip code here: http://bit.ly/CWB-heatmap#unite2thrive • Since 2016, the percentage of Greater Atlanta zip codes with low child well-being scores has gone from 36% to 30%—a decrease of 6%. We’re making progress, but we still need your help! Learn more: http://bit.ly/CWBindex#unite2thrive

  11. SAMPLE POSTS: UPDATED HEATMAP • Sample posts about the • updated data: • Did you know? Since 2016, Greater Atlanta’s overall high school graduation rate has improved from 74.0 to 80.3. Learn more about the factors driving child well-being in Greater Atlanta: http://bit.ly/CWBindex#unite2thrive

  12. VIDEOCONTENT • 2019“State of the Children” Progress through Partnerships Breakfast • Share from YouTube: https://youtu.be/DSmL9lwNKpI • Share from YouTube: https://youtu.be/k-C3ZyLUnm8 • Share from Facebook:https://www.facebook.com/unitedwayatlanta/videos/10157216026757316/ • State of the Children: Voices of Youth • Share from YouTube: https://youtu.be/SH_p7A_Oy6k • Raphael Bostic on the Child Well-Being Movement in Greater Atlanta • Share from YouTube: https://youtu.be/ZRWsVRw6peQ • How to “Explore Your Score” • Share from YouTube:https://youtu.be/2jFhln-etlQ • State of the Children 2019: Legacy Award • Share from YouTube: https://youtu.be/V0BVS7m7xzg • Dr. Daniel J. Kaufman on the Child Well-Being Movement in Greater Atlanta • Share from YouTube: https://youtu.be/qB0sftitri0

  13. COUNTY HEAT MAPPOSTS • In the toolkit folder, you’ll find heat map graphics specific to each countywe serve • Share your county’s heat map image on social media & invite your network to learn more by linking to theCWB Index pageoryour county’s pageon the United Way of Greater Atlantawebsite

  14. Updated County Heatmap Graphics Updated heatmap graphics for each county are included in your social media toolkit. Heatmaps provide great visuals when posting on social media about the child well-being score for your local county or zip code.

  15. County-Specific Stats & Messaging • NE REGION • In partnership with the Gwinnett County Board of Commissioners and The Primerica Foundation, United Way launched HomeFirst Gwinnett, a new approach to addressing homelessness. Learn more about United Way’s work in Gwinnett: http://bit.ly/Gwinnett-LivesUnited#unite2thrive • Did you know? In the last 2 years, Fulton County’s child well-being score moved up 4.1 points. Learn more about United Way’s work in North and South Fulton: http://bit.ly/Fulton-LivesUnited#unite2thrive • Did you know? In the last 2 years, DeKalb County’s child well-being score moved up 5.2 points! Learn more about United Way’s work in DeKalb: http://bit.ly/DeKalb-LivesUnited#unite2thrive • NW REGION • In Cherokee County, United Way partners with Kaiser Permanente on the Healthy Communities Initiative, increasing healthcare access for 28+ families rebuilding their lives after domestic violence. Learn more about how we’re working to improve child well-being in Greater Atlanta’s NW region: https://www.unitedwayatlanta.org/counties/#unite2thrive • SW REGION • Did you know? In the last 2 years, Clayton County’s child well-being score moved up 5.4 points. Learn more about United Way’s work in Clayton County: http://bit.ly/Clayton-LivesUnited#unite2thrive • Did you know? United Way is addressing community challenges in Greater Atlanta’s SW region through programs like Brighter Futures Clayton and Kids Home Initiative. Learn more about United Way’s work in Clayton, Coweta and Fayette: https://www.unitedwayatlanta.org/counties/#unite2thrive • SE REGION • Did you know? Last year, United Way hosted 3 collaborative community summits and formed action teams to focus on key factors affecting child well-being in Greater Atlanta’s SE region. To learn more about United Way’s work in Rockdale, Henry and Butts counties, visit: https://www.unitedwayatlanta.org/counties/#unite2thrive

  16. COWETA COUNTYPOSTS • ​ Since 2016, the percentage of Greater Atlanta zip codes with low child well-being scores has gone from 36% to 30% -- a decrease of 6%. We’re making progress, but we still need your help! Let’s unite to create thriving communities in Coweta, Fayette and Clayton counties:http://bit.ly/CWBindex#unite2thrive • When children thrive, communities thrive. Learn what United Way of Greater Atlanta is doing toimprove child well-being in Coweta County, and how you can get involved: http://bit.ly/Coweta-LivesUnited #unite2thrive

  17. GWINNETT COUNTYPOSTS • In partnership with the Gwinnett County Board of Commissioners and The Primerica Foundation, United Way launched HomeFirst Gwinnett, a new approach to addressing homelessness. Learn more about United Way’s work in Gwinnett:http://bit.ly/Gwinnett-LivesUnited#unite2thrive​ • When children thrive, communities thrive. Learn what United Way of Greater Atlanta is doing to improve child well-being in Gwinnett County, and how you can get involved:http://bit.ly/Gwinnett- LivesUnited#unite2thrive

  18. SOUTH FULTONPOSTS • Did you know? In the last 2 years, Fulton County’s child well-being score moved up 4.1 points. Learn more about United Way’s work in North and South Fulton:  http://bit.ly/Fulton-LivesUnited #unite2thrive​ • When children thrive, communities thrive. Learn what United Way of Greater Atlanta is doing to improve child well-being in South Fulton County, and how you can get involved: http://bit.ly/Fulton-LivesUnited#unite2thrive

  19. NORTH FULTONPOSTS • Did you know? In the last 2 years, Fulton County’s child well-being score moved up 4.1 points. Learn more about United Way’s work in North and South Fulton:  http://bit.ly/Fulton-LivesUnited #unite2thrive​ • When children thrive, communities thrive. Learn what United Way of Greater Atlanta is doing to improve child well-being in North Fulton County, and how you can get involved: http://bit.ly/Fulton-LivesUnited#unite2thrive

  20. DEKALB COUNTYPOSTS • United Way’s vision for our 13-county region is to support a community where every child and every family, regardless of zip code, regardless of county, can reach their greatest potential. See how we're making it happen in DeKalb, Fulton and Gwinnett:https://www.unitedwayatlanta.org/counties/#unite2thrive • When children thrive, communities thrive. Learn what United Way of Greater Atlanta is doing to improve child well-being in DeKalb County, and how you can get involved: http://bit.ly/DeKalb-LivesUnited#unite2thrive

  21. CHEROKEE COUNTYPOSTS • In Cherokee County, United Way partners with Kaiser Permanente on the Healthy Communities Initiative, increasing healthcare access for 28+ families rebuilding their lives after domestic violence. Learn more about how we’re working to improve child well-being in Greater Atlanta’s NW region:https://www.unitedwayatlanta.org/counties/#unite2thrive​ • When children thrive, communities thrive. Learn what United Way of Greater Atlanta is doing to improve child well-being in Cherokee County, and how you can get involved: http://bit.ly/Cherokee-LivesUnited#unite2thrive

  22. COBB COUNTYPOSTS • Since 2016, the percentage of Greater Atlanta zip codes with low child well-being scores has gone from 36% to 30% -- a decrease of 6%. We’re making progress, but we still need your help! Let’s unite to create thriving communities in Cobb, Douglas, Cherokee and Paulding counties:http://bit.ly/CWBindex#unite2thrive​ • ​ • When children thrive, communities thrive. Learn what United Way of Greater Atlanta is doing to improve child well-being in Cobb County, and how you can get involved: http://bit.ly/Cobb-LivesUnited#unite2thrive

  23. DOUGLAS COUNTYPOSTS • ​United Way’s vision for our 13-county region is to support a community where every child and every family, regardless of zip code, regardless of county, can reach their greatest potential. See how we're making it happen in Cherokee, Cobb, Douglas and Paulding:https://www.unitedwayatlanta.org/counties/#unite2thrive • When children thrive, communities thrive. Learn what United Way of Greater Atlanta is doing to improve child well-being in Douglas County, and how you can get involved: http://bit.ly/Douglas-LivesUnited #unite2thrive

  24. PAULDING COUNTYPOSTS • Since 2016, the percentage of Greater Atlanta zip codes with low child well-being scores has gone from 36% to 30% -- a decrease of 6%. We’re making progress, but we still need your help! Let’s unite to create thriving communities in Cobb, Douglas, Cherokee and Paulding counties:http://bit.ly/CWBindex#unite2thrive​ • ​ • When children thrive, communities thrive. Learn what United Way of Greater Atlanta is doing to improve child well-being in Paulding County, and how you can get involved: http://bit.ly/Paulding-LivesUnited#unite2thrive

  25. BUTTS COUNTYPOSTS • Did you know? Last year, United Way hosted 3 collaborative community summits and formed action teams to focus on key factors affecting child well-being in Greater Atlanta’s SE region. To learn more about United Way’s work in Rockdale, Henry and Butts counties, visit:https://www.unitedwayatlanta.org/counties/#unite2thrive • When children thrive, communities thrive. Learn what United Way of Greater Atlanta is doing to improve child well-being in Butts County, and how you can get involved: http://bit.ly/ButtsCounty-LivesUnited#unite2thrive

  26. HENRY COUNTYPOSTS • Since 2016, the percentage of Greater Atlanta zip codes with low child well-being scores has gone from 36% to 30% -- a decrease of 6%. We’re making progress, but we still need your help! Let’s unite to create thriving communities in Henry, Butts and Rockdale counties:http://bit.ly/CWBindex  #unite2thrive • When children thrive, communities thrive. Learn what United Way of Greater Atlanta is doing to improve child well-being in Henry County, and how you can get involved: http://bit.ly/HenryCounty-LivesUnited#unite2thrive

  27. ROCKDALE COUNTYPOSTS • ​ United Way’s vision for our 13-county region is to support a community where every child and every family, regardless of zip code, regardless of county, can reach their greatest potential. See how we're making it happen in Rockdale, Henry and Butts counties:https://www.unitedwayatlanta.org/counties/#unite2thrive • When children thrive, communities thrive. Learn what United Way of Greater Atlanta is doing to improve child well-being in Rockdale County, and how you can get involved: http://bit.ly/Rockdale-LivesUnited#unite2thrive

  28. CLAYTON COUNTYPOSTS • Did you know? In the last 2 years, Clayton County’s child well-being score moved up 5.4 points. Learn more about United Way’s work in Clayton County: http://bit.ly/Clayton-LivesUnited#unite2thrive ​ • When children thrive, communities thrive. Learn what United Way of Greater Atlanta doing to improve child well-being in Clayton County, and how you can get involved: http://bit.ly/Clayton-LivesUnited#unite2thrive

  29. FAYETTE COUNTYPOSTS • Did you know? United Way is addressing community challenges in Greater Atlanta’s SW region through programs like Brighter Futures Clayton and Kids Home Initiative. Learn more about United Way’s work in Clayton, Coweta and Fayette:https://www.unitedwayatlanta.org/counties/#unite2thrive ​ • When children thrive, communities thrive. Learn what United Way of Greater Atlanta is doing to improve child well-being in Fayette County, and how you can get involved:http://bit.ly/Fayette- LivesUnited#unite2thrive

  30. County-Specific Shortlinks In your county-specific posts, use these branded links to direct to that county’s landing page on the United Way of Greater Atlanta website: • DeKalb: http://bit.ly/DeKalb-LivesUnited • Gwinnett: http://bit.ly/Gwinnett-LivesUnited • Fulton: http://bit.ly/Fulton-LivesUnited • Cherokee: http://bit.ly/Cherokee-LivesUnited • Cobb: http://bit.ly/Cobb-LivesUnited • Douglas: http://bit.ly/Douglas-LivesUnited • Paulding: http://bit.ly/Paulding-LivesUnited • Butts: http://bit.ly/ButtsCounty-LivesUnited • Henry: http://bit.ly/HenryCounty-LivesUnited • Rockdale: http://bit.ly/Rockdale-LivesUnited • Clayton: http://bit.ly/Clayton-LivesUnited • Coweta: http://bit.ly/Coweta-LivesUnited • Fayette: http://bit.ly/Fayette-LivesUnited

  31. Post Ideas: Make It Your Own! • Post the link to http://bit.ly/CWB-heatmap& invite your network to enter their zip code to see the score for their community. • Share updated data & statistics on the important issues in your county. • Share how your county compares to the region as a whole. • Attending an upcoming United Way event or volunteer opportunity? Post the link to register and invite your network to join, sharing how this event matters to child well-being in our region. • Use “United Way ATL” GIPHY stickers on your next Instagram Story, Snapchat, Twitter post or Facebook post. Simply search “United Way ATL” to locate our stickers in the GIPHY library. • Share the click-to-tweet sections in our 2018 Stakeholder Report with your network.

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