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Hayley LaPoint Weekday Morning Meteorologist WPTZ - TV

Communicating the Threat: An open discussion about what we do, why, and how we can be more effective. Hayley LaPoint Weekday Morning Meteorologist WPTZ - TV. What many of us were taught: Watch & wait, pattern recognition (mention we’re watching, usually no more than 7 days out)

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Hayley LaPoint Weekday Morning Meteorologist WPTZ - TV

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  1. Communicating the Threat:An open discussion about what we do, why, and how we can be more effective Hayley LaPoint Weekday Morning Meteorologist WPTZ- TV

  2. What many of us were taught: • Watch & wait, pattern recognition (mention we’re watching, usually no more than 7 days out) • Create snowfall accumulation map as guidance gets clearer, models come into agreement (no earlier than 48 hours before the start of snowfall) • Utilize NWS products to communicate risk (Watch/Warning/Advisory)

  3. BUT… We’re seeing a lot more of this, right? Some viewers are asking for models by name, in many cases far in advance. Is this the right thing to publish? Does the general public understand what the “Euro” means?

  4. BUT… We’re seeing a lot more of this, right? Some managers request multiple models used on air, maybe even up to 5+ days in advance. Have you seen this? Is this effective?

  5. How far in advance is reasonable to share a snow accumulation total map? What’s best for the general public?

  6. Utilizing NWS Products How do we use watches, warnings and advisories effectively? Why is there still confusion?

  7. Utilizing NWS Products “Consistency will breed familiarity” Should we, the media, set a standard for on-air colored products? Kansas City media- 2009

  8. Thank you for your participation in this discussion!

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