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Patrice Blanchard AARP Kentucky Assoc. State Director for Community Initiatives

Patrice Blanchard AARP Kentucky Assoc. State Director for Community Initiatives. Questions about AARP member services (insurance, membership, etc.) ??. Call1-888-687-2277 or go to www.aarp.org. Marketing Your Programs to Ages 50+. Patrice H. Blanchard Gerontologist & AARP Volunteer

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Patrice Blanchard AARP Kentucky Assoc. State Director for Community Initiatives

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  1. Patrice Blanchard AARP Kentucky Assoc. State Director for Community Initiatives

  2. Questions about AARP member services (insurance, membership, etc.)?? Call1-888-687-2277 or go to www.aarp.org

  3. Marketing Your Programs to Ages 50+ Patrice H. Blanchard Gerontologist & AARP Volunteer www.aarp.org/ky

  4. “The 50+” – why do you want them? Almost 8,000 people turning 60 each day – over 300 every hour. By 2014, nearly one-third of the total U.S. workforce (32%) will be age 50+.

  5. “Seniors” – who are they? Frail elderly – 85+ Seniors – 70 (or 75) to 84 New Old – “Boomers” or 50 to 70

  6. “Seniors” – who are they? Frail elderly – 85+ Seniors – 70 (or 75) to 84 New Old – “Boomers” or 50 to 70 No-go’s Slow-go’s Go-go’s

  7. “Seniors”– how do you appeal to them? • Discounts • Special services • Social activities during the day • Transportation provided • Technology training AARP

  8. “Boomers”– how do you appeal to them? AARP

  9. AARP

  10. www.lifereimagined.aarp.org

  11. “Boomers”– how do you appeal to them? Nearly 70% of workers who have not retired report that they plan to work into their retirement years or never retire. AARP

  12. www.aarp.org/kyjobs

  13. More …/kyjobs

  14. More …/kyjobs

  15. Caregiving Needs 30 million households are providing care for an adult over the age of 50 (figure will double in the next 25 years) Life in your 40s and 50s will include care for an aging parent or loved one More than 26 million American workers are caregivers for their parents or older relatives and friends.

  16. www.aarp.org/caregiving

  17. www.benefitscheckup.org www.WorkReimagined.org check out www.aarp.org/kyjobs for KY specific info www.benefitscheckup.org

  18. Volunteering:www.createthegood.org AARP

  19. www.aarp.org/brainhealth

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