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RFID A Zebra Perspective

RFID A Zebra Perspective. Marty Johnson. Is RFID Real.......This Time?. Solution moving to next phase on latest adoption lifecycle … this time it is broader, and deeper. RFID 2010. Shift from Understanding to Commitment indicates beginning of broader and facilitated adoption.

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RFID A Zebra Perspective

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  1. RFID A Zebra Perspective Marty Johnson

  2. Is RFID Real.......This Time? Solution moving to next phase on latest adoption lifecycle … this time it is broader, and deeper RFID 2010 Shift from Understanding to Commitment indicates beginning of broader and facilitated adoption Facilitated & Broader Adoption Facilitated & Broader Adoption Committment Committment Understanding Understanding Awareness Awareness Innovators Early Adopters Early Majority Late Majority Laggards • Source:VDC Research Webcast - 8/10RFID & Barcode: State of the Industry

  3. Customer Adoption Drivers • Top RFID System Adoption Drivers • Need for real time data Vs batch • Gain competitive advantage • Reduce operating costs • Enhance security via RFID • Technology price declines • Better visibility of inventory position • Compliance • Reduce labor costs • Financial ROI • Visibility of other RFID success • Source:ABI Research (annual RFID end-user Survey Report – Q1 2011

  4. Global RFID Market Size Includes All Solution Components) Verticals Continue to Evolve and Expand – Many Niche Applications • Source:VDC Research Webcast - 8/10RFID & Barcode: State of the Industry

  5. Diverse Applications Driving Growth • Supply Chain Management and Inventory Control • Fashion / Apparel • Luxury Goods • Airplane parts • Asset Tracking & LBS • IT and Medical Equipment • Vehicles, Containers, Pallets • People • Baggage Handling • Airports • Rail • Marine • Sensing / Monitoring • Produce/Food products • Museums/Artifacts • Life Sciences/Pharmaceuticals • Shop-Floor Automation • Consumer Electronics • WIP • Automotive • CPG • Automatic Vehicle Identification • Parking authorization • Traffic control • Registration

  6. Where Are The Deals…….Retailers • Not just the big apparel names • Smaller retailers & specialty stores see same benefits & are getting engaged • Example: Pawn shop with over 300 stores - need 1-2 printers per store • Different set of decision-makers

  7. Where Are The Deals……Retail Suppliers • Currently: jeans, basics, intimates, tires • Next: footwear & boxed electronics - TV, DVD, cameras, etc.) Picture courtesy Checkpoint Systems

  8. Apparel RFID Tagging Example • Apparel manufacturer encoding 1 MM tags/wk, 50M tags/yr • 8 Printers, 200k tags/day, 5 days/wk • On-pitch encoding reduces media costs by $750,000/yr • A single printer encoding 25k labels/day will consume $500k of RFID media per year! • Printer pays for itself in 2 weeks from media saving • Throughput as high as 100+ tags per minute

  9. Where are the Deals? • Manufacturing • Relatively simple applications to gain visibility • Healthcare • More and more applications for specimen tracking are popping up

  10. Specialty Printing Solutions Desktop Printers PerformanceClass Card Printers SecurityCard Printers High Performance Printers Mid-RangePrinters Patient ID Printer Value ClassCard Printers RetransferCard Printers Kiosk Printers Specialty Supplies RFIDPrinter/Encoders Mobile Printers NetworkingProducts Print and Apply Engines Printer ManagementSoftware Card PrinterSupplies ID Solutions Label DesignSoftware

  11. Questions

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