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Mobile’s Green Manifesto for Climate Change

Mobile’s Green Manifesto for Climate Change. Jack Rowley, PhD Director Research & Sustainability GSM Association. Mobile’s Green Manifesto. How industry plans to lower greenhouse gas emissions per mobile connection. By 40% by 2020 compared to 2009. Enabling role of mobile.

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Mobile’s Green Manifesto for Climate Change

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  1. Mobile’s Green Manifesto for Climate Change Jack Rowley, PhD Director Research & SustainabilityGSM Association

  2. Mobile’s Green Manifesto • How industry plans to lower greenhouse gas emissions per mobile connection. • By 40% by 2020 compared to 2009. • Enabling role of mobile. • Reduce emissions in other sectors by the equivalent of taking 1 in every 3 cars off the road. • Governments should establish binding global long-term targets. www.gsmworld.com/greenmanifesto

  3. Enabling Impact of Mobile Industry Source: GSMA 2009

  4. Government Policies Need to Accelerate Adoption • Smart transportation: • Deploy in public transport. • Smart logistics: • Set up or reinforce energy efficiency standards. • Smart grids: • Use readily-available mobile networks for data. • Smart buildings: • Promote open codes and standards for buildings. • Dematerialisation: • Availability of high-speed, high-bandwidth mobile broadband..

  5. GSMA: Mobile Energy Efficiency www.gsmworld.com/ee energyefficiency@gsm.org

  6. GSMA Benchmark Methodology • Measure mobile network energy performance by country: • Energy per mobile connection. • Energy per unit mobile traffic. • Energy per cell site. • Energy per unit mobile revenue. • Compare like-for-like: • Normalise for variables outside the energy manager’s control for example country, geography and technology factors. • Uses multi-variable regression analysis. • Compare networks anonymously.

  7. Prior to “Normalisation” Spread Can Be High DISGUISED EXAMPLE Operator X Mobile operations average electricity and diesel usage per connection, 2009 Diesel usage kWh per connection Electricity usage A B C D E F G H I J K L Country Source: Operator X, GSMA data and analysis

  8. Regression Gives a True “Normalisation” DISGUISED EXAMPLE Operator X Normalised electrical and diesel energy usage per mobile connection, 2009 R2 = 90% kWh / connection F B I D A G K C E J L H Country • Mobile operations diesel & electricity usage per connection regressed against: • % 2G connections of all mobile connections • Geographical area covered by all MNOs per connection • % urban population / % population covered by all MNOs • Number of cooling degree days (population weighted) Source: Operator X, UN, GSMA data and analysis

  9. Service for Mobile Network Operators • Operators get: • A calculation of potential cost and CO2 savings for each network. • To participate in a large dataset. • Insight into relative efficiency of own networks and across industry. • To demonstrate positive action to stakeholders. • The process: • Step 1 - Share energy consumption data with GSMA in confidence. • Step 2 - Review GSMA analysis and validate. • Step 3 - Use the benchmarking results to refocus or refine current • and future energy efficiency improvement initiatives.

  10. GSMA: Green Power for Mobile • www.gsmworld.com/greenpower • gpm@gsm.org

  11. GSMA: Green Power for Mobile • Network Workstream: • 640,000 off-grid base stations by 2012 • US$14.6bn diesel bill by 2012 • Network power is responsible for 80% of an operator’s carbon footprint • Handset Workstream: • 500 million subscribers with handsets but no grid electricity • Typical off-grid subscriber will pay US$3 per month on charging • Communities Workstream: • 1.6 billion people live off-grid • No forecast change by 2020 www.wirelessintelligence.com/green-power

  12. Summary • Mobile’s Green Manifesto: • Reduce emissions per connection by 40% by 2020 compared to 2009. • Enabling effect 4.5 times greater than GHG emissions. • Opportunity for mobile operators to benchmark network energy efficiency. • Alternative energy for off-grid base stations and excess power for communities.

  13. Your input to us? www.mobilereputationindex.com

  14. Further information • Contact: Dr Jack Rowley • Job title: Director Research & Sustainability • email:jrowley@gsm.org • Tel: +353 86 806 0849 • www.gsmworld.com/environment

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