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2014 popcorn kickoff. The How & the why. Tonight we are going to show you how to sell popcorn and why it matters. Why is our Unit selling popcorn?. Popcorn = program. program costs money. We have to raise the money needed to fund our 2014-15 scouting program.
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The How & the why Tonight we are going to show you how to sell popcorn and why it matters
program costs money We have to raise the money needed to fund our 2014-15 scouting program
Our unit’S 2014-15 program parents: what’s in it for you!
Handout Our upcoming program and the costs
why your sCout should participate in popcorn sales He learns to “earn his own way” Quality program for the entire unit No out-of-pocket expense for parents!
unit goalper-scout goal $10,303 $515 hit this – then your son’s scouting is free for the year!
How are we going to sell popcorn? A few things to ensure selling success…
Scout salesmanship We have to take the proper approach Let’s role-play!
Scout salesmanship Do not say “do you want to buy some popcorn ?” right at the start That gives the customer an easy way to say “no !”
Scout salesmanship Instead, try this approach…. Hi ! My name is ____ . We’re trying to fund our way to camp by selling popcorn . Will you help me ?
How = where to sell Store front – show n sell Door-to-door in your neighborhood Parents’ office / workplace Businesses in your area Online at www.trails-end.com
Who likes prizes ? Council-sponsored prize program Goal-based extra incentives Additional unit incentives Trail’s end scholarship
Who likes prizes ? Fill it up incentive $600 Club prize Top-seller District prizes
Who likes prizes ? Kickoff video contest win - $500 Place - $250 Show - $100
Nuts & bolts of our sale Campaign Dates Check your packet for all the ordering deadlines, product pickup days & times, and money turn in
Nuts & bolts of our sale Commissions base commission: 30% Attend a kickoff: 3% Submit a budget: 2%
Nuts & bolts of our sale 50% bonus Commission on all growth for 2014!
Nuts & bolts of our sale For order submission and product pick up Check the leaders guide!
Have fun & good luck this fall ! Stick around for “behind the scenes” to make your unit’s 2014 popcorn sale a success !
To be successful , tie the popcorn sale directly to your scouting program Do the “ideal year of scouting”
The ideal year of scouting approach 1. PLAN 2. BUDGET 3. GOAL SET 4. COMMUNICATE 5. TRAIN 6. DELIVER
The ideal year of scouting : PLANNING GET WITH UNIT LEADERSHIP DETERMINE THE UPCOMING PROGRAM FEEDBACK FROM SCOUTS & FAMILIES IS SUGGESTED
The ideal year of scouting : BUDGETING ASSIGN A COST TO EACH ACTIVITY ADVANCEMENTS, UNIFORMS, ETC. CAN BE INCLUDED YOU CAN BUDGET FOR LEADER EXPENSES AS WELL ADD IT UP AND MULTIPLY FOR EVERY SCOUT IN THE UNIT NOW YOU KNOW THE COST OF THE ENTIRE UPCOMING PROGRAM
The ideal year of scouting : Communicate PRIMARY COMMUNICATION WILL TAKE PLACE AT THE KICKOFF KICKOFF IS FIRST EXPOSURE TO POPCORN FOR MANY SCOUTS & THEIR FAMILES KICKOFF SHOULD BE A SEPARATE EVENT THAT IS FUN & INFORMATIVE !
The ideal year of scouting : Communicate Illustrate to parents & scouts the how and the why Parents must understand “ what’s in it for me “ Scouts must be trained how to properly sell
The ideal year of scouting : TRAINING YOUR SALES FORCE The hardest sale to make is the 1st one ! Have the scouts “make their 1st sale“ by role playing with their unit leader during the kickoff This is essential to their selling success Make sure this takes place at the kickoff
The ideal year of scouting : TRAINING YOUR SALES FORCE hi ! My name is ______ . I’m a c/b scout in p/t __ . We’re selling trail’s end gourmet popcorn to go to ___ . Will you help us get there ? Great salesmen aren’t born –they’re made !
The ideal year of scouting : DELIVER THE PROGRAM Keep the campaign in front of the parents & scouts Remind them weekly of the goals and the benefits once they are reached Celebrate successes Deliver the program to the scouts and their families !
Thanks for your time & attention ! That’s all folks !