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2014 Popcorn Kickoff “Fund Y our Adventure”

2014 Popcorn Kickoff “Fund Y our Adventure”. Northern Lights Council 2014 Popcorn Sale. 2014 Council Popcorn Committee. Chair -Virginia Lovell Distribution & Warehousing -Roxanne Ringuette Kickoff -Glen Burley Staff -Rachel Kent Annette Vawter Chris Shantz Michelle Wood

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2014 Popcorn Kickoff “Fund Y our Adventure”

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  1. 2014 Popcorn Kickoff “Fund Your Adventure”

  2. Northern Lights Council 2014 Popcorn Sale

  3. 2014 Council Popcorn Committee • Chair-Virginia Lovell • Distribution & Warehousing-Roxanne Ringuette • Kickoff-Glen Burley • Staff-Rachel Kent • Annette Vawter • Chris Shantz • Michelle Wood • Michael Machan-Burley

  4. 2014 Council Popcorn Committee Area Coordinators Wendy Simpson- Aspen Plains Sherri Brady/Paula Stenzel- Boreal Frontier Sylvia Wolhmuth - Buffalo Plains - Prairie Gold Bruce McKillop—Unchaga Chandra Bogdan—Waskasoo Shawn Bishop - Western Trails Special thanks goes out to all the Ventures of 116th Lynnwood for all you help with this years popcorn campaign. Broderick Wood - Vent Advisor

  5. 2014 Council Popcorn Supporters

  6. Whoop ! Whoop ! Door prize

  7. 2014 Popcorn Sale • 2013 Review • 2014 Product Enhancements • 5 Simple steps for growing your sale • INCENTIVES that motivate! • Leader tools at www.scoutpopcorn.ca • Sale specifics: Key Dates, commissions, etc.

  8. Whoop ! Whoop ! Door prize

  9. 2013 Sale Review Council Gross Sales Return to Local Scouting $795,345.86 #Cases 13,466 Cases Avg. Profit per Case $59.06  $1,284, 385.00

  10. Average Return to Scouting

  11. 2013 Product Mix

  12. Whoop ! Whoop ! Door prize

  13. Selling Methods

  14. Accepting Credit Cards

  15. Accepting Credit Cards Or karisamarra@squareup.com

  16. Whoop ! Whoop ! Door prize

  17. Special Guest Mr. Gary Rosenfeld from Trails End

  18. Whoop ! Whoop ! Door prize

  19. Product Enhancements 2014 Product Enhancements

  20. Packaging Update

  21. Product Enhancements Chocolatey Caramel Crunch Made with Dark Chocolate

  22. Product Enhancements New Recipe! Caramel Corn With Almonds, Pecans, & Cashews

  23. Product Enhancements White Cheddar Cheese Now available as a stand alone item

  24. Product Enhancements Cheese Lovers Collection: Now with Cheddar Cheese and JalapeñoPepper

  25. Product Enhancements Sweet & Savoury Collection: Now with White Cheddar Cheese

  26. Whoop ! Whoop ! Door prize

  27. All Trail’s End products have zero grams of Trans Fat

  28. In 2013 there were 3,641 orders placed. Since 2011, 15,145 orders were placed for sales of $549,390. That returned over $329,000 back to Scouting! http://www.scouts.ca/popcorn/canadian-forces-program.html

  29. Whoop ! Whoop ! Door prize

  30. Grow Your Sale • Planyour program and Set Goals • Motivate your Scouts with INCENTIVES! • Build your best Popcorn Kickoffever! • Constantly Communicatewith Scouts and parents • Use the best ways to Selland achieve your goal!

  31. Plan Your Program • Go to the Virtual Sale Planner at www.scoutpopcorn.ca • Build your plan using the Program Planner • Plan for your yearly activities • Budget for all events • Set Goals for your group and youth • Fill in your number of youth, commission and activities per month with costs. • The planner does the rest!

  32. Whoop ! Whoop ! Door prize

  33. Whoop ! Whoop ! Door prize

  34. Setting The Goal

  35. Setting The GoalFacts! • Scouts and Groups who set sales goal sell TWICEas much Popcorn as those who do not set a goal. • Only 40%of the Scouts set a sales goal • Scouts who set a sales goal average $626 in sales • Scouts without a goal averaged $332 in sales • Groups that set goals averaged $10,380 in sales. • Groups without a goal averaged $6,900 in sales • The main reasons Leaders do not set goals: • Don’t know how • Didn’t think it was important

  36. Set Your Sales Goal Through Program Planning

  37. Set Your Section Goal

  38. Set Your Activity Goal

  39. Whoop ! Whoop ! Door prize

  40. Motivating Your Youth National Prize Incentives

  41. Whoop ! Whoop ! Door prize

  42. Motivating Your Youth 2014 Council Prize Incentives Top Seller in each Area Will receive $100. Scout Bucks are back! Youth can earn 6% of their net profit in Scout Bucks. Most Improved Group This award is for the Group whose average sales increased the most when compared to last years average. Prize will be awarded by region ! Ft McMurray/Grande Prairie/Edmonton & Area/Red Deer & Area/Lloydminster & Area

  43. Whoop ! Whoop ! Door prize

  44. Motivating Your Youth 2014 Council Prize Incentives • Introducing ! The $600 Club • If average amount sold per youth in your group is $600, The group will receive $100 toward a popcorn celebration party. • Coordinator Bonus • Average amount sold per youth in your group is $600 • The Coordinator gets $50 Keg Gift card • If Average amount sold per youth in Area is $600 Area coordinator gets $50 Keg Gift card $600 Sales Club Crest

  45. Whoop ! Whoop ! Door prize

  46. Motivate Your Scouts Group Level Incentives • Build your own group-level incentives • Pie in the Face for $500 Sellers! • Top Group Seller Prizes! • Pizza Party for reaching • their goal! • Prize table etc….. • Post-Secondary Scholarship • Sell $2,500 one time and 6% of your total sales each year is invested in your own Post-Secondary scholarship account

  47. Whoop ! Whoop ! Door prize

  48. Build the BEST Kickoff The kickoff is the single most important factor for you to have a good sale Have a 30-minutefun-filled Popcorn Kickoff: Refer to the Leader Guide at www.scoutpopcorn.ca Make it FUN and FESTIVE! Show parents what’s in it for them Have giveaways and prizes Prepare your Scouts Have role plays and practice the sales script Help your Scouts gain the confidence to sell! Review the proper selling techniques Review the safety tips

  49. Close The Sale Want to close more sales? Take the following approach when speaking to a potential customer… Hi, my name is _____ and I’m a Scout with Group ___. I’m selling popcorn so I can ______. You can help me reach my goal by trying some of my popcorn! Will you please help me? More effective than asking, “Want to buy some popcorn?” don’t you think?

  50. Communication It’s important to follow up after your kickoff andthroughout the sale with important sale information. • Use email, social media, and meetings to remind families about: • Sales goal for each Scout • Key sale dates • Weekly updates at meetings. • Email Scouts and parents about key dates as reminders. • Utilize Social media • Go to www.scoutpopcorn.ca • to access communication tools: • Promotional Images • Leader Guide

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