Moving The Complex To The Understandable

1. Moving The ComplexTo The Understandable John Reynolds Integrated Architectures July 26, 2004

2. Thoughts For The Day • Subscriber services drive all revenues. • Service providers are key to success. • Municipal networks’ customers are service providers. • Low costs and high volumes are the goal. • The success lies in flow-through automation. Page - 2

3. A Subscriber’s Simple Needs • Crystal clear telephone calls • Crisp video reception that does not blotch • Responsive interactive access to the Web • Bulk delivery of large content with no disruption of other services Page - 3

4. Voice: Number portability Emergency services Directory assistance Operator assistance Caller ID Data: High speed Internet Variable bandwidth Differentiated services Wireless hotspots w/roaming VPN privacy Security controls Environmental controls Meter reading Video Cable Local Satellite Video on Demand Virtual DVD Personal videoconferencing Radio Streaming channels Music on demand iTunes User-provided services Content Application portal Sample Services List Page - 4

5. Subscribers Orders, Service Calls, Retail Billing The Metropolitan Network Network Operator Service Providers Activations, Network Status, & Wholesale Billing Service Providers: Wholesale Partners Page - 5

6. Internet PSTN Satellite Access Paths to a Subscriber Service Provider’s Border Gateway Subscriber’s Edge Subscriber Service Provider TV PC Service Provider Telephone Service Provider Network Operator The network operator must control the activation of paths from all the service providers’ border gateways to the subscriber’s edge. Page - 6

7. Key Network Operator OSS Processes • Service Creation • Service Provider Acquisition • Service Activation • Service Registration • Service Assurance • Billing Page - 7

8. Service Creation Network Operator’s Provisioning Office Service Catalog Service Management System Application Administrator Applications administrators enter access service definitions into the service catalog and advertise the features. Page - 8

9. Service Provider Acquisition Network Operator’s Provisioning Office Service Provider’s Provisioning Office Service Catalog PRM After acquiring a new service provider, the network operator administrator enters the contract parameters into the partner relationship management database. Page - 9

10. Network Operators Technical Assistance Center Flow-through activation Dispatch Wholesale (access) billing Revenue sharing distributions Roaming and settlement Service Providers Full OSS system, or: Customer care Interface to support providers Activation gateway TAC center Retail billing Access mediation gateway Revenue sharing and roaming settlements Opportunities for Outsourcing Page - 10

11. Service Provisioning and Activation Network Operator’s Provisioning Office Service Provider’s Provisioning Office Service Catalog Clearing House Activation Provisioning Order Entry PRM Configuration Wholesale Billing Retail Billing Larger service providers will all want “flow through” activation for service paths to new subscribers. This provides a dramatically lower unit cost and eliminates human transcription errors. Page - 11

12. Subscriber’s Premises Network Operator’s Provisioning Office Community Access Network Service Catalog Activation TV Access Device Network Edge PRM PC Configuration Phone Wholesale Billing Wholesale Billing • When an access device comes online, it registers with the “network edge” for access. • The network edge checks with the real-time configuration policy manager database for access authorization. Service Registration Page - 12

13. Service Assurance Network Operator’s Network Operations Center Service Provider’s Network Operations Center Trouble Management Trouble Management Clearing House Surveillance Surveillance Service Provider Gateway Community Network Service providers will want to have major alarms routed through to their surveillance systems. Subscriber Edge Device Page - 13

14. Service Catalog PRM Configuration Wholesale Billing Billing Service provider bills subscriber for services. Subscriber Network Operator’s Billing Center Service Provider’s Billing Center Clearing House Wholesale Billing Retail Billing Network operator bills service provider for access lease in advance. Any usage-based revenue sharing is distributed in arrears. Page - 14

15. Internet PSTN QoS The Big Picture Content Providers Service Providers Border Gateways Edge Devices Subscriber Devices Op Svcs Radio SP Dir Assist TV SP University Operations RF LIDB Head End Content SP Fiber CNAM Voice SP Municipal Operations RF Feature Server Electric SP E911 PSAP Fiber Security SP Medical Center Operations CALEA HVAC SP Fiber LECs TNs, port ISP Application Providers Support Centers VPN Policy Center Clearing House Access Billing Retail Billing TAC Provis- ioning Cust Care Dispatch Page - 15

16. The Larger Context Your Community Applications Subscribers Content Network Operator Service Provider Subscribers Clearing House Inter- Exchange Provider Subscribers Network Operator Service Provider Subscribers Another Community Page - 16

17. Summary • Service provider’s financial viability will be through the delivery of differentiated services. • Everyone’s margins depend on automation of the high volume transactions. • Network operators will expand their revenues by acquiring an optimal number of service providers. • There are many opportunities emerging to reduce costs and complexity through outsourcing selected OSS operations. • The systems integration can be somewhat complex, but you don’t have to do it all yourself. Page - 17