210 likes | 353 Views
VA’s – Make Money Podcasting. What is Podcasting ?. Knowledge Content Interviews Expertise Real-time Info Case Studies. www.jennybrewster.com. How does Podcasting fit In to YOUR Marketing Wheel?. Chamber of Commerce. Website that sells. Speakers Association (PSA). Me. Facebook.
E N D
What is Podcasting ? • Knowledge • Content • Interviews • Expertise • Real-time Info • Case Studies www.jennybrewster.com
How does Podcasting fit In to YOUR Marketing Wheel? Chamber of Commerce Website that sells Speakers Association (PSA) Me Facebook Email Newsletter Twitter Podcasting www.jennybrewster.com
Why has Podcasting become Popular? www.jennybrewster.com
How VA’s can Leverage Podcasting • Position yourself as the ‘Go to Expert in your Field’ • You will naturally create Transparency, Authenticity & Trust • Be Discovered through podcasting • Showcase your Expertise through Podcasting • Market your business to a 1 Billion strong Global Audience • Leverage an untapped Marketing opportunity that’s growing daily and its FREE www.jennybrewster.com
How to Showcase your Expertise • You already have lots of content? • Webinars • Blogs • Interviews – you’ve got instant permission to contact prolific prospects • Are you an up & coming VA – you need to establish status? • Breakdown your topic into bite sized pieces • Tool I use is tweakyourbiz.com to generate dynamic headings • Consistency – weekly, fortnightly, monthly – Stick to it! www.jennybrewster.com
Huge Leverage with iTunes Every Major Broadcaster & Media Co are in iTunes! Talent scouts looking for newcomers, Journalists looking for news… www.jennybrewster.com
iTunes New & Noteworthy 8 Weeks FREE Promotion How VA’s can Leverage Podcasting www.jennybrewster.com
iTunes New & Noteworthy 8 Weeks FREE Promotion www.jennybrewster.com
How do I Monetise my Podcast Show • Joint Ventures • Private Coaching Clients • Drive traffic back to your website to increase sales • Drive listeners to your email sign up • Public Speaking gigs • Affiliate Sales Programmes www.jennybrewster.com
How VA’s can Make Money Podcasting • Create your own Podcast product • Increase your reach of potential clients with niche technical expertise • All the ladies I that podcast need technical VA support • You can approach speakers, authors, coaches & anyone who has crafted • a business from their expertise or knowledge. • I can show you exactly how you create your podcast show and all the different • hosting options available, you can then offer your support to clients • Both the Podcasting Academy and the Club will be your playground • as its in here the ladies ask all their technical questions and you’ll be there. www.jennybrewster.com
What are the Technical Aspects of a Podcast ? • Home Studio Setup - hardware • Recording Software Training • Intro/Outro voiceover and music mixing • Podcast Hosting • iTunes feed submission • Submitting Podcast to list of Pod feeders • Website Integration with Hosting Provider • Weekly upload of Podcast into iTunes & Website
How to Create YOUR Podcast Show Amazing Show Theme (WIFTL) Show Title Amazing Artwork for Cover Intro and Outro Launch Strategy = Your Success www.jennybrewster.com
Amazing Show Theme Who Do you want to work with in your Business? Research your Niche in iTunes www.jennybrewster.com
How to Create the Perfect Show Title! www.jennybrewster.com
The Title - Magic Formula I Teach/Show you how to________________________________________________ What your expertise is Through/That results in ________________________________________________ Benefit Strategy #1 ________________________&_____________________________ Benefit Strategy #2 Benefit Strategy #3 www.jennybrewster.com
The Title - Magic Formula Successfully Market your Business Online I Teach/Show you how to________________________________________________ What your expertise is Social Media Marketing Through/That results in ________________________________________________ Benefit Strategy #1 List Building Strategies Podcasting ________________________&_____________________________ Benefit Strategy #2 Benefit Strategy #3 www.jennybrewster.com
The Title - Magic Formula Lose a Stone in 30 Days or less I Teach/Show you how to________________________________________________ What your expertise is A Confident and Slimmer New You Through/That results in ________________________________________________ Benefit Strategy #1 At an Irresistible Price With the meals delivered direct to your door ________________________&_____________________________ Benefit Strategy #2 Benefit Strategy #3 www.jennybrewster.com
Amazing Artwork Cover • Bright Colours • High Intensity • Legible Fonts Engaging Colours + Striking Title + Dynamic Image = Success www.jennybrewster.com
Intro & Outro How to Position Your Podcast in the Marketplace • Your Credentials • Benefits of Listening • Call – to - Action www.jennybrewster.com
The moment of Success Your Launch in iTunes