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EXODUS 2006

EXODUS 2006. PROGRAM SUMMARY. PREPARED BY G2 MEDIA. Overview: Exodus 2006. 46 lucky urban radio promotion winners experience the trip of a lifetime to South Africa and attend the “The People’s Celebration Concert” at Johannesburg Stadium.

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EXODUS 2006

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  1. EXODUS 2006 PROGRAM SUMMARY PREPARED BY G2 MEDIA

  2. Overview: Exodus 2006 • 46 lucky urban radio promotion winners experience the trip of a lifetime to South Africa and attend the “The People’s Celebration Concert” at Johannesburg Stadium. “Thank you for giving me a honeymoon, a break from stress full life and thank you for letting my husband enjoy his 37th birthday back home. Thank you.” Tayana Patterson-Crutcher-Memphis, TN

  3. Objectives • To promote cross cultural exchange between America and South Africa • To promote positive images of Africa in mainstream American pop culture and media • To increase South African tourism in the American consumer segment • Provide platform for Clear Channel to support artists internationally • Provide original African American History Month Multi-Station Radio Promotion

  4. Program Components • Clear Channel nat’l radio promotion • 3 week national radio group contest to win all expense paid trip to South Africa • The People’s Celebration Concert • Featuring Mario, Pharrell, Sean Paul, and Snoop Dog • Pilansberg, Johannesburg, Soweto Tour “I did know know much about the African heritage or past, but now, I clearly understand why South Africa is such a humble and beautiful place.” Demetraia Elmore-San Antonio,TX

  5. Clear Channel Nat’l Radio Promotion: Cities San Antonio San Diego San Francisco Savannah Sparta St. Louis Syracuse Tallahassee Tampa Tulsa Tupelo Tuscaloosa Albany Albuquerque Augusta Baltimore Birmingham Chattanooga Chicago Columbia Columbus Crossville Des Moines Jacksonville Detroit Fort Myers Greensboro Hartford Killeen Laurel-Hattiesburgh Los Angeles Macon McMinnville Melbourne Memphis Meridian Miami Milwaukee Mobile Montgomery Nashville New Orleans New York Norfolk Ocean City-Salisbury Ocean City-Salisbury Philadelphia Pittsburgh Sacramento

  6. Radio Impression Chart TOTAL IMPRESSIONS 827,279,500 * INCLUDES AVAILABLE INFORMATION

  7. The People’s Celebration Concert Snoop Dogg Mario Sean Paul Pharrell “I really appreciate the opportunity to meet Sean Paul. He was the artist I longed to see perform.” Adenia Clark-St. Louis, MO

  8. Pilansberg, Johannesburg, Soweto Tour • Pilansberg • Kwa Maritime Hotel / Game Reserve • Bar-B-Que in the Bush • Lion World • Lesedi Cultural Village • Sun City • Johannesburg • Michelangelo Hotel • South African Tourism Reception Dinner • African Market • Moloko • Carnivore Restaurant

  9. Pilansberg, Johannesburg, Soweto Tour • Soweto • Mandela Museum • Mandela’s House/Desmond Tutu House • Freedom Square • Hector Peterson Memorial • Shanti Town • Lunch at historical Wandi’s “The experience I had was unbelievable and I can’t wait to share it with others.” Zandria E. Jefferies-Detroit, MI

  10. RESULTS • 46 Americans experience SA • Over 800 Million Radio Impressions* • 100% of participants recommend Clear Channel to continue promotion and/or would recommend a visit to family and friends • Clear Channel sponsored first time national group contest in various markets to an international destination “Clear Channel should definitely continue the Exodus promotion. This experience has changed my life.” Jacqueline P. Jordan-Detroit, MI * Impressions calculated prior to live on air re cap interviews and using available data

  11. MOVING FORWARD • Maximize impressions and exposure of Clear Channel program via public relations effort and media junket • Increase sales of tour packages by 75% • Formally add Lesedi to schedule, and possibly an additional South African city • Work to secure TV “reality style” special “I encourage G2 Media & Clear Channel to keep this trip as an annual event. You guys are broadening many horizons for your urban listeners.” Ataira of Miami, FL

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