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IUNS 20TH INTERNATIONAL CONGRESS OF NUTRITION PRESS REPORT

IUNS 20TH INTERNATIONAL CONGRESS OF NUTRITION PRESS REPORT. Madrid January 29, 2014. THE WAY TO THE ICN 2013 -WORKSHOPS. ALIMENTACIÓN Dieta mediterránea contra la enfermedad neurodegenerativa. THE WAY TO THE ICN 2013 - “NUTRITION, SOURCE OF LIFE” EXHIBITION.

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IUNS 20TH INTERNATIONAL CONGRESS OF NUTRITION PRESS REPORT

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  1. IUNS 20TH INTERNATIONAL CONGRESS OF NUTRITION PRESS REPORT Madrid January 29, 2014

  2. THE WAY TO THE ICN 2013 -WORKSHOPS ALIMENTACIÓN Dieta mediterránea contra la enfermedad neurodegenerativa

  3. THE WAY TO THE ICN 2013 - “NUTRITION, SOURCE OF LIFE” EXHIBITION Official presentation of the “Nutrition, vital impulse” exhibition, An associated activity of the IUNS 20th International Congress of Nutrition

  4. THE WAY TO THE ICN 2013OFFICIAL PRESENTATION OF THE IUNS 20th ICN IN MADRID, SEPTEMBER 4

  5. DURING THE CONGRESS- PRESS CONFERENCES • During the Congress, Berbés Asociados organized a daily press conference with top speakers of each day. They explained the topic of their research in an language understable for lay people and the reporters posed the questions they had. • Monday, 16th Opening Press Conference • Wed., 18th Nedergaard, Cohen, Gil & Moreno • Friday, 20th Closing remarks by Prof. Gil • Tuesday, 17th José Ordovás & Luis Moreno • Thursday, 19th Reynaldo Martorell & Bert Koletzko

  6. DURING THE CONGRESS- PRESS RELEASES • Weperformedseveralpressreleases (both in Spanish & English) tocoverthemostnewsworthytopics of the Congress. Weinterviewed and wrotemost of thembeforetheevent. Eachday, wedistributedthedailypressreleasestothe Media representatives in Granada and via email totherest of the Media outlets. • Exercise brings benefits to health regardless body mass index • More than 4,000 experts have come together in Granada to discuss the main advances in nutrition • Brown fat, a promising means of combating obesity • Genome-based tailored nutrition will facilitate the prediction and prevention of obesity and other common diseases

  7. DURING THE CONGRESS – DAILY NEWS • Daily News: Everyday, we coordinated the edition of the Daily News. Design an eight page publication, full color, including the most relevant topics. Also, the companies had the chance to buy a space to insert their information there.

  8. DURING THE CONGRESS- TWITTER • As part of ourstrategy, wecreatedtheaccount @20_ICN and thehashtag #INC20 twomonthsbeforetheevent and startedtotweet and look forinfluencingpeopletofollow. Weannouncedouraccount & hashtag in thecongresswebsite, printedprogram and alloverthe Palace Congress. Activityincreased as thecongressapproached, reachingmaximuminteractivitylevelsovertheeventdays. Most popular tweets

  9. MEDIA OUTCOMES Thereported Media activitiesgotanaudience of 53.049.612 people. Therewere 173 articles in Spanishprinted Media, 227 in online Media, 16 in radio and 8 in television. We do nottakeintoaccount in this chart thestoriespublished in foreign Media outlets. The Congress wasquoted 572 times in thedifferentarticles and allthe Media clippingshaveanadvertisingvalueequivalence of 899.153 euros.

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