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Consumer Proposition

The Monster Brand Proposition. Consumer Proposition. Product Proposition . Shelf Proposition . category proposition. Chilled : Monster Energy is best served cold Price: match red bull 250ml in price Shelf Space: Next to red bull 250ml Secondary Siting : the look of the leader

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Consumer Proposition

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  1. The Monster Brand Proposition Consumer Proposition Product Proposition Shelf Proposition category proposition Chilled: Monster Energy is best served cold Price: match red bull 250ml in price Shelf Space: Next to red bull 250ml Secondary Siting:the look of the leader Brand Visibility: more points of visibility

  2. Monster Energy Category Proposition Monster is the No.1 Challenger Brand in Energy Monster is the No.1 Driver of Category Growth How do we do it? With New Energy segments The Monster PRODUCTS The best tasting energy drinks that create new segments and grow the category New Consumers |Energy| Juice| Soda|Tea|

  3. Monster Momentum EMEA No.1 Challenger in EMEA No.1 in US The monster ambition No.1 driver of category growth No.1 Energy Drink in EMEA Monster EMEA Long Term Ambition Top left Source: AC Nielsen Total US All Measured Outlets to End August 2013. Others Source: Aggregated YTD Nielsen value sales for GB , FR , BE, NL, NO, SW, DK to July 2013, SP, AU, BG, CZ, Baltics, GR, HU, PL, CH, TK, GE, SA, IT, PO to end May

  4. Foundation of Monster Momentum Consumer Proposition Product Proposition category proposition Shelf Proposition Chilled: Monster Energy is best served cold Price: match red bull 250ml in price Shelf Space: Next to red bull 250ml Secondary Siting:the look of the leader Brand Visibility: more points of visibility

  5. Distribution Quality Chilled Price Monster is an impulse product so needs to be chilled. Monster offers Twice the Liquid for the same Price as Red Bull Case studies show Monster sells faster when chilled Shelf Space And Look of the Leader Monster to be placed next to Red Bull 250ml on shelf. Locate full monster range next to the leader to give your shoppers choice Monster Merchandise is Available for secondary sitings and brand visibility. This educates the consumer and brings consumers into the category

  6. Monster Promotions Drive Sales Monster Properties Drive Sales Monster Energy is a Global Brand with Global Properties Monster Promotions Monster Promotions

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