Welcome to the San Jamar WebEx

1. Welcome to the San Jamar WebEx We will be starting shortly

2. Agenda • Launch Program on new chemicals • “Nobody Can Touch Us” Campaign

3. Saf-T-Ice Descaler For Perfect Ice and Maximum Ice Machine Efficiency

4. Building the Bundle • Water scale is a naturally occurring problem with ice machines. • Scale buildup will affect the efficiency of machine and the quality of your ice. • Depending on the hardness of the water; you will see the production rate drop 20-35% within 6 months • Your ice cube size will reduce over time • Ice cube clarity changes as lime deposit residues show up in the cube

5. Our Product • Saf-T-Ice Descaler • Most effective and concentrated solution (phosphoric acid) • Why acid? Because that is the only thing to remove hard water, rust, scale, etc. • Phosphoric is safer • Nickel safe – so it won’t damage ice machines • Super Concentrated formula • A dilution of 3-6 oz. per gallon. One pint will do 4 gallons of product. • Convenient 6 pack of pints • Highest quality • Increase your ice handling bundle… • We have the complete program. Bundled with our other Saf-T Ice Products…Totes, Scoops, etc. One stop shopping.

6. Leveraging our leadership in Ice Handling • We have a large market share of ice totes • We sell into approximately 1400 different accountswith these totes. • We also sell 12,000+ ice scoops per year. • If we can sell 1 case for ½ the scoops per year we would sell 36,000 pints of product year 1. • And these products will be used and reordered.

7. Adding to the Bundle • Opportunity • Untapped Market • Low awareness • Can become an easy sale as part of any regular maintenance program with operators • Filters • Descaler • Sanitizing solution • Educate – Tell them why they need it and how it helps. • Recommended at least every 6 months to maintain peak efficiency

8. Market Overview • Lime & Scale removers were $30M in 2008 in food service segment. • Who are our Competitors? • Lots of descaler out there….but none of them have the complete ice system like we do. • Phosphoric acid best solution, we have the highest quality • List Prices per pint will range from a $12-$19….We are in the range at $17.75 List • In addition, with dilution at 4oz per gallon our price per gallon is $4.43. When using list price. • Easy to sell 6 pack of pints bottle

9. Value to Distributors • Low awareness, easy add-on product • Discuss the value of maintaining ice quality and production rates and the cost of not. • Play up the strength of our product. We have the best formula out there. • Point out the strength in bundling all ice products together…if you like our ice totes…you’ll love our ice descaler

10. Program and Pricing • Marketing support materials • Saf-T-Ice Descaler Video • Saf-T-Ice Descaler Interview • Sell Sheet • Demo of Product • Promotion to launch and support • Product Pricing • List $17.75

11. Sell SheetZ051013E

12. Saf-T DrainThickened Bacterial Drain Treatment Specially formulated for Bars, Restaurants and Institutions

13. Basic Positioning • Bar and Soda Drains accumulate sugars, residue, organic mater, buildup, yeast, syrups • This buildup can create bad and unpleasant odors • The buildup can cause costly backups • The drains can attract fruit and drain flies • Position in conjunction with our Bar Supplies • Kleen Plug system sell for protecting beer taps • Other products: bar boards, versa mats, speed rails, etc.

14. Our Solution • Saf-T Drain • Highest quality natural bacteria formula – 16 billion bacteria per bottle • Thickened formula to easily coat the drain…long lasting contact time • Pleasant Mint Fragrance • Safe to use on all type of pipes

15. So why sell it? • Opportunity • Forgotten Area • Customers spend a lot of time treating traditional drains…..but neglect the soda and beer lines • Great Niche business….customers understand the need, but a lot of them don’t address the problem. • Works as a drain maintainer and deodorizer • Won’t harm plumbing or fixtures • Guaranteed Re-Order Business • 4 oz. for 5 days then 8 oz. per week. • Can’t overuse. Product goes right down the drain.

16. Leveraging our strength in bar supplies • We sold approximately 30,000 Kleen Plugs in 2012 • Our target is every customer who bought Kleen Plugs • If we could sell 1 quart for every 3 Kleen Plugs, we could sell 10,000 quarts of product per year.

17. Product Benefits • User Benefits • End User • Helps remove odors in drains • Helps drains remain free flowing • Helps eliminate organic matter and breeding ground • Helps us with our safe/sanitary story and ties in with everything else we do. • Rep/Distributor • Increase in sales by bundling all bar products • Increase in sales by having a reorder product in place.

18. Market Overview • Who are our competitors? • There are other companies that have drain products and bacterial products. • List product pricing will fall in the $3-$20 per quart range…..we are in the range at $10.15 per quart list • Lots of variables (# of bacteria in products, lots of fillers, not all gels, watered down formulas)

19. Market Overview Continued • How do we address the competition? • Play up the strength of our product. We have the best formula out there. 600 billion bacteria count from accredited lab. • Ours is thickened. So it clings to the walls of the drain. • Point out the strength in bundling all bar products together…if you like our Kleen plugs, cutting boards…you’ll love our Saf-T Drain product. • Talk to the fact that we are experts and industry leaders in the bar, restaurant and sanitation business.

20. Pricing • Marketing support materials • Sell Sheet • Demo of Product • Promotion to launch and support • Product Pricing • List $10.15

21. Sell SheetZ050313E

22. BluNaturale Natural Grit Cleanser…..Cleans without scratching

23. Basic Positioning • There are lots of applications in food service and jan/san that demand a grit cleanser. • Kitchens, bathrooms, fixtures, behind the bar, stainless steel, etc. • There are lots of improper cleaners used in these areas. • Bad odors • Poor performing – doesn’t work • Formula settles out – non-stable formulas • Too rough of a grit…damaging surfaces

24. Our Product • BluNaturale Industrial Grit Cleanser • Cleans without scratching….jewelers rouge • Industrial grit is more powerful and safer to use than Soft Scrub. • Super concentrated lemon fragrance • Cleans and polishes without scratching • Natural Fit for our lineup • Product that can be used in both food service and Jan/San • Perfect in back of the bar, kitchen and restrooms

25. Market Overview • Scouring Cleaners were $38M in 2010 in janitorial segment. • Who are our Competitors? • Lots of scouring cleansers out there….but ours is a little different with all natural, lemon, blue color. • List prices per quart will range from a $2-$15….We are competitive at $8.50/quart list.

26. Objections/Answers • Objection – This is covered in Ecolab contracts we can’t compete. • Answer - At best Ecolab market share of this particular product is 30%...........most of the liquid cleansers are either bought from warehouse stores(Costco type) or private label suppliers.This is especially true in non-chain restaurants…..and there are a lot of those out there.

27. Objections/Answers • How does this compare to Softscrub? • Softscrub tends to solidify when on the shelf for extended periods of time. When this happens the bottle is normally disgarded ….which is a huge waste factor. BluNaturalehas a builtin dispersion formula that prevents solidification of the ingredients on the bottom of the bottle. • A lot of end users don’t like scent of Soft Scrub. BluNaturale has a pleasant lemon scent.

28. Value to the Distributor • Play up the strength of our product. We have the best formula out there. • We have a unique product with jewelers rouge, blue color and all-natural lemon fragrance. • Industrial product vs. retail versions like soft scrub. • Product that won’t separate out like Soft Scrub will.

29. Program & Pricing • Marketing support materials • Sell Sheet • Demo quart of product to each rep • Promotion to launch and support • Product Pricing • List $8.50

30. Sell SheetZ051213E

31. Promotional Support • Effective August 1 – September 30th • 25% off …. • Saf-T-Ice Descaler (S19800) List $17.75 ea/ 6 per case • Saf-T-Drain (BDR1000) List $10.15 ea, 6 per case • 10 case minimum • 15% off Ice Totes, Versa-Mats and Kleen Plugs with any 10 case order of Saf-T-Ice or Safe-T-Drain • Prepaid freight on all orders

32. Promotional Support • Effective August 1 – September 30th • BluNaturale Natural Grit Cleanser • Buy 3 cases get 1 free • Chem1000, 12 per case, list price $7.30 ea • Prepaid freight on all orders

33. Touchless Brochure Z080812E

37. Rep Webex Sample Kits • All Kits are shipping by 7/24/13 • T7500TBK – Compact Simplicity 1 ea • Z080812E – New Touchless Brochure 25 ea • SI9800 – Saf-T-Ice Descaler 6 ea • BDR1000 – Saf-T-Drain Treatment 6 ea • CHEM1000 – BluNaturale 12 ea • Z051013E – Saf-T-Ice Descaler Sell Sheet 18 ea • Z050313E – Saf-T-Drain Sell Sheet 18 ea • Z051213E – Blunatural Sell Sheet 18 ea • Demo Kits • Saf-T-Ice Descaler – 1 Test Tube , 1 Pipet (eye dropper) and 1 bag Coral Gravel • Saf-T-Drain Treatment – 1 Test Tube

38. ISSA sales Meeting • Date: November 18th • Time: Monday AM • Place: Las Vegas Hotel (formerly the Las Vegas Hilton)