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School of Adult and Graduate Education

School of Adult and Graduate Education. SAGE. October 17-18, 2012. SAGE. Undergraduate. Graduate. Education Forensic Science M.F.A . Nursing Nutrition (Dietetic Internship). Applied Psychology Art & Art Therapy Business Criminal justice Education English Nursing Nutrition

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School of Adult and Graduate Education

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  1. School of Adult and Graduate Education SAGE October 17-18, 2012

  2. SAGE Undergraduate Graduate Education Forensic Science M.F.A. Nursing Nutrition (Dietetic Internship) • Applied Psychology • Art & Art Therapy • Business • Criminal justice • Education • English • Nursing • Nutrition • Social Work • Spanish

  3. Certificates • Accounting (CPA) • ESL • Gerontology • Healthcare Management • Human Resources Management • Nuclear Medicine • Reading • School Nurse • Special Education

  4. Course Delivery • Evenings • Hybrid (Evenings plus online) • Online • Weekend • Year-round scheduling

  5. Our Students • Career starters • People who’ve put off education for personal reasons. • Upwardly mobile • Those looking to move up in their current organization. • Career changers • People looking for a more personally fulfilling or financially rewarding career. • Approximately 90% female • Range in age from 20 to 63, with an average age of 35

  6. SAGE Strategy

  7. Process • Employing quantitative systems for projecting enrollment, retention, and goal setting. • Marketing SAGE brand while maintaining a focus on individual programs. • Strengthening a student focused approach to admissions and advising.

  8. Growth Returns-Enrollment Stabilized

  9. Steady Growth Forecasted

  10. Statistical Modeling

  11. Programmatic Forecasting

  12. Current SAGE Admissions & Enrollment • Ahead of new student numbers from last year • 75% of new students are matriculated, degree seeking students versus 50% historically • New graduate students up by 57% • 85 unregistered students identified and contacted • SAGE Professional Advisor to be added to team • SAGE Admissions will pursue students who dropped over the last 3-5 years • Engage SAGE students and alumnae as ambassadors • Process improvement efforts underway

  13. Schedule Review • Optimize major and LAC schedule and offerings • Strengthen Winter and summer offerings. (Programs should think “year ‘round”) • Move toward 50% online for summer

  14. General SAGE Marketing • Reviewing the SAGE website using the MFA website as a model for redesign. • Conduct a general SAGE marketing campaign: • Billboards • Radio • Regional College newspapers • Morning Call print and web • Winter, summer, and “second sessions” will have a presence.

  15. Program Marketing • Each SAGE program will have its own marketing/recruitment plan but we will have a special focus on a subset of programs for this year • Nursing: Targeted media, PR and mail campaign • RN to BSN • MSN • Business: Targeted media, PR and mail campaign • Certificates • Online • Graduate Programs • Local NPR Radio • Refocus MFA advertising

  16. Progress Launching Online Programs Improving infrastructure Investing in faculty/course development Working with consortia • Business • Nursing (RN to BSN) • Art of Teaching • MFA • More… Marketing to local audience Partnering with community colleges nationwide

  17. Progress New Graduate Programs Expansions & Extensions Crime Mapping Certificate Business Certificates Satellites and Partners Reading Hospital Western New England University ACBSP Community Colleges Military & Veterans Education market rebound • Art Therapy (Fall 2013) • MBA (Fall 2014) • Community Nutrition Education (by Fall 2014) • Counseling • Criminal Justice

  18. Community • SAGE Advisory Group • SAGE Works • SAGE Advantage • SAGE Ambassadors • SAGE Student Association • Faculty Relationship Building • Dean Communications

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