Using Google Professionally Oh, what larks! CILIPTV, Wednesday, 3 rd September 2014

1. Using Google Professionally Oh, what larks! CILIPTV, Wednesday, 3rd September 2014 RISC Global Cafe, London Street, Reading Karen Blakeman RBA Information Services Karen.Blakeman@rba.co.uk www.rba.co.uk twitter.com/karenblakeman Slides available on authorSTREAM, Slideshare and http://www.rba.co.uk/as/ This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. www.rba.co.uk

2. Search Engine Market Share June 2014 http://theeword.co.uk/info/search_engine_market.html www.rba.co.uk

3. 2014 Financial Tables – Investor Relations – Google https://investor.google.com/financial/tables.html www.rba.co.uk

4. Google Play App Revenue Doubles in a Year http://mobilemarketingmagazine.com/google-play-app-revenue-doubles With increased revenue, wearables focus, Google takes fast lane to mobile transition http://tech.firstpost.com/news-analysis/increased-revenue-wearables-focus-google-takes-fast-lane-mobile-transition-227605.html www.rba.co.uk

5. Google Brings More "Now" To Search With New Quick Answers http://searchengineland.com/google-brings-more-now-capabilties-to-search-with-new-quick-answers-169658 More about this later www.rba.co.uk

6. EU - so called “right to be forgotten” ruling Edition of Monday, January 19, 1998, page 23 - Newspaper - Lavanguardia.es http://hemeroteca.lavanguardia.com/preview/1998/01/19/pagina-23/33842001/pdf.html EU Court of Justice ruled that Google is a “data controller” under Data Protection legislation and must remove links to information that is “inadequate, irrelevant .... or excessive” from search results on a person’s name. www.rba.co.uk

7. Information is NOT removed from the web • Subject can apply to have links in search results that point to specific information removed from the results • Not just Google – all search engines with an EU presence • Only applies to searches conducted in the EU + Norway, Switzerland, Iceland and Lichtenstein • Not automatic – subject has to apply and request will be assessed to see if the information is “inadequate, irrelevant or no longer relevant, or excessive in relation to the purposes for which they were processed.” www.rba.co.uk

8. How to get around it? • Google now removing results (and also adding back in results!) from searches in European country versions of Google • Indicates on the results page if information has been excluded • Google adds removal statement from all results for searches on personal names even if nothing has been removed • Use non-European Google to see all results • e.g. Google.com, Google.ca - but will see country biased results www.rba.co.uk

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10. http://www.forbes.com/sites/emmawoollacott/2014/06/06/five-reasons-not-to-invoke-your-right-to-be-forgotten/http://www.forbes.com/sites/emmawoollacott/2014/06/06/five-reasons-not-to-invoke-your-right-to-be-forgotten/ www.rba.co.uk

11. Five things you need to know about Google search • Google personalises your search • Personalises search based on • location – country, town • past search history • past browsing activity • your activity in other areas of Google e.g. YouTube, blogs, images • what other people have clicked on for similar searches • the device you are using www.rba.co.uk

12. Google's Privacy Policy "Our new Privacy Policy makes clear that, if you’re signed in, we may combine information you’ve provided from one service with information from other services. In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience." "we're more excited than ever to build a seamless social experience, all across Google" Toward a simpler, more beautiful Google http://googleblog.blogspot.co.uk/2012/04/toward-simpler-more-beautiful-google.html www.rba.co.uk

13. How to “un-personalise” your search • Switch off web/search history • Log out of your Google account • Clear cookies • Use private/incognito browsing www.rba.co.uk

14. Private browsing - quickest way “un-personalise”search • Chrome - New Incognito window Ctrl+Shift+N • FireFox Ctrl+Shift+P • Internet Explorer Ctrl+Shift+P • Opera Ctrl+Shift+N • Will not remove country personalisation • Not search engine specific, built into the browser www.rba.co.uk

15. Five things you need to know about Google search • Google automatically looks for variations on your search terms and sometimes drops terms from your search • Google now tells you which terms it has ignored (some of the time) • “..” around terms, phrases, names, titles of documents does not always work • To force an exact match and inclusion of a term in a search prefix it with ‘intext:’ intext:agricultural occupational asthma site:nhs.uk • Use Verbatim for an exact match search www.rba.co.uk

16. Google introduces the “soft AND” • “When you do a multi-term query on Google (even with quoted terms), the algorithm sometimes backs-off from hard ANDing all of the terms together.......it’s clear that people will often write long queries (with anywhere from 5 to 10 terms) for which there are no results. Google will then selectively remove the terms that are the lowest frequency to give you some results (rather than none)....Soft AND is a way to reduce the overall frustration and give the searcher something to examine (and with luck, a chance to reformulate their query).” • Dan Russell • http://www.rba.co.uk/wordpress/2011/11/08/dear-google-stop-messing-with-my-search/#comments www.rba.co.uk

17. Let’s throw it into the soup and see if the cat licks it up www.rba.co.uk

18. Google – missing terms www.rba.co.uk

19. Google Verbatim www.rba.co.uk

20. Five things you need to know about Google search • Google web search does not search everything it has in its database • two indexes: main, default index and the supplemental index • supplemental index may contain less popular, unusual, specialist material • supplemental index comes into play when Google thinks your search has returned too few results • Verbatim and some advanced search commands seems to trigger a search in the supplemental index www.rba.co.uk

21. “Normal search” 1,555,500 Search after Verbatim is applied 35,500,000 www.rba.co.uk

22. Five things you need to know about Google search • Google changes its algorithms several hundred times a year How Google makes improvements to its search algorithm - YouTube http://youtu.be/J5RZOU6vK4Q www.rba.co.uk

23. Five things you need to know about Google search • We are all Google’s lab rats Just Testing: Google Users May See Up To A Dozen Experiments http://searchengineland.com/just-testing-google-searchers-may-see-up-to-a-dozen-experiments-141570 Mostly minor effects on search but sometimes totally bizarre results Google decides that coots are really lions http://www.rba.co.uk/wordpress/2011/02/12/google-decides-that-coots-are-really-lions/ Update on coots vs. lions http://www.rba.co.uk/wordpress/2011/02/21/update-on-coots-vs-lions/ www.rba.co.uk

24. Hummingbird • Not just an update but a completely new algorithm • Tries to make “sense” of your query and put it into context, natural language queries • Not just search history but also your location, device being used • Announced 26th September 2013 but had already been implemented for about a month • Many aspects had been tested over the previous months and past year www.rba.co.uk

25. Menu options change depending on your search www.rba.co.uk

26. Google Maps www.rba.co.uk

27. Google rewrites page titles Google's Matt Cutts: Why Google Will Ignore Your Page Title Tag & Write Its Own http://searchengineland.com/googles-matt-cutts-look-title-match-query-190039 www.rba.co.uk

28. http://googlesystem.blogspot.co.uk/2013/11/google-knowledge-graph-gets-confused.htmlhttp://googlesystem.blogspot.co.uk/2013/11/google-knowledge-graph-gets-confused.html www.rba.co.uk

29. Google Knowledge Graph and carousel www.rba.co.uk

30. Google gets it wrong again www.rba.co.uk

31. Google gets it wrong yet again Google "Henry VIII wives": Jane Seymour reveals search engine's blind spots http://www.slate.com/blogs/future_tense/2013/09/23/google_henry_viii_wives_jane_seymour_reveals_search_engine_s_blind_spots.html Image courtesy of Will Oremus www.rba.co.uk

32. Nutrition facts Information from Wikipedia and USDA www.rba.co.uk

33. Compare • compare spinach with cabbage Do not always need ‘with’ www.rba.co.uk

34. Compare www.rba.co.uk

35. Google Quick Answers • Some Of The Weird Issues When Google's Quick Answers Come From Random Sources http://searchengineland.com/weird-issues-googles-quick-answers-comes-random-sources-197611 • “Answers” appear at top of the results page and below the ads • Try • your favourite football club • flight times • symptoms of a medical condition www.rba.co.uk

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39. And this afternoon (3rd September) I got this as an answer for symptoms of wheat intolerance...... To quote the song “It must be true because I read it in the Daily Mail” www.rba.co.uk

40. Essential commands • Think file format • PDF for research papers, lengthy documents, government reports, industry papers • ppt or pptx for presentations, tracking down an expert on a topic • xls, xlsx or csv for data and statistics • filetype: command zeolites environmental remediation filetype:pdf "north sea" deep water drilling filetype:ppt "north sea" deep water drilling filetype:pptx www.rba.co.uk

41. Essential commands • Site search • For searching large websites, or groups of sites by type for example government, NHS, academic • Can exclude sites using -site: agricultural occupational asthma UK site:nhs.uk agricultural occupational asthma UK site:ac.uk agricultural occupational asthma UK site:gov.uk agricultural occupational asthma UK site:gov.uk –site:hse.gov.uk www.rba.co.uk

42. Essential commands • Numeric range search • Anything to do with numbers and quantities: years, temperatures, weights, distances, prices etc • Use the advanced search screen or type in your two numbers separated by two full stops as part of your search TV advertising spend forecasts 2015..2020 world oil demand forecasts 80..100 mb/d 2015..2030 toblerone 1..6 kg www.rba.co.uk

43. Date • Restrict your results to information that has been published within the last hour, day, week, month, year or your own date range • Search tools, Any time and select an option  www.rba.co.uk

44. daterange: • Date restriction does not work with Verbatim • Use daterange: command instead • Uses Julian date format (fractions omitted) • Julian Date Converter http://aa.usno.navy.mil/data/docs/JulianDate.php/ • Syntax • for example pages between June 20th and June 26th 2012 talking about the Statoil/Rosneft cooperationdaterange:2456098-2456104 Statoil Rosneft www.rba.co.uk

45. daterange: the easy way Third party tools for the daterange: search for example http://gmacker.com/web/content/gDateRange/gdr.htm then apply Verbatim www.rba.co.uk

46. Google Scholar • http://scholar.google.com/ • “Google Scholar provides a simple way to broadly search for scholarly literature. From one place, you can search across many disciplines and sources: articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites. Google Scholar helps you find relevant work across the world of scholarly research”. • Search all scholarly literature from one convenient place • Explore related works, citations, authors, and publications • Locate the complete document through your library or on the web • Keep up with recent developments in any area of research • Check who's citing your publications, create a public author profile www.rba.co.uk

47. Google Scholar for systematic reviews? • BMC Medical Informatics and Decision Making | Full text | Is the coverage of google scholar enough to be used alone for systematic reviews http://www.biomedcentral.com/1472-6947/13/7 • No, Google Scholar Shouldn’t be Used Alone for Systematic Review Searching | Laika'sMedLibLoghttp://laikaspoetnik.wordpress.com/2013/07/09/no-google-scholar-shouldnt-be-used-alone-for-systematic-review-searching/ • BMC Medical Research Methodology | Full text | Google Scholar as replacement for systematic literature searches: good relative recall and precision are not enough • http://www.biomedcentral.com/1471-2288/13/131 www.rba.co.uk

48. Patents • https://www.google.com/patents • Coverage: • US • Canada • European Patent Office (EPO) • Germany • China • World Intellectual Property Organisation (WIPO) • Patents available in original language and English (Google Translate) www.rba.co.uk

49. Google Public Data Explorer • http://www.google.com/publicdata/ • One of Google's best kept secrets! • Public data sets made available by Eurostat, World Bank, IMF, CSO Ireland, OECD, ITU, some national statistics offices (but not ONS), and many more. • Source and date updated given. • Charts and charting options can highlight oddities and missing data • Look at the charts to see if there is a sudden change in the trends. www.rba.co.uk

50. Google Public Data Explorer Minimum Wage www.rba.co.uk