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XETA Technologies. Company Overview. Who is Xeta ?. National integrator of communication technologies Extensive converged infrastructure/services portfolio Headquartered in Broken Arrow, OK Founded in 1981 with call accounting software in Lodging
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XETA Technologies Company Overview
Who is Xeta? • National integrator of communication technologies • Extensive converged infrastructure/services portfolio • Headquartered in Broken Arrow, OK • Founded in 1981 with call accounting software in Lodging • Financially strong public company, verifiable financials • on NASDAQ since 1987 (XETA) • profitable 15 years straight • 470+ employees 25% Growth • 24/7/365 national service and support
A Strong Partner • 27 years of customer service excellence • Of 1,000 Avaya dealers, only 28 are Platinum • Business Partner of the Year Award • Of 1,500 Nortel dealers, only 9 are Elite • Service Partner of the Year award • Nationwide sales and service footprint • In-house 24/7/365 Contact Center • Direct and Indirect relationships: end users, partners • Leading the IP transition from traditional TDM telephony • Flexible and nimble, yet substantial
Where We Play Managed/Hosted Services Application Integration Data NOC & Monitoring Security Audit VOIP Readiness Contact Ctr Content Mobility Multimedia UC SECURITY Audit SIP Based Solutions TDM/VOIP Key Systems TDM/VOIPPBX VPN, Firewalls, Protection Network Closet Switching Secure Routers Core Switching ID and Document Design PtP/Campus Wireless Security Fiber
Awards • Avaya Platinum National Business Partners • Highest level of Certification • Avaya Services Delivery Specialist designation • Advanced skills required for true “full service delivery” • One of only 5 Platinum Business Partners with this designation • 2008 Avaya's Enterprise Business Partner of the Year for North America • For significant revenue performance and overall growth during 2008 • Avaya’s National Business Partner Program • XETA receives dedicated marketing planning and execution resources from Avaya • Seat on Avaya’s Business Partner Council. • Avaya IP Hall of Fame • For significant sales and implementations of Avaya IP Solutions, VPN/Security Products, Wireless Products and WAN Products • Avaya 3-Star Service Partner Award • Completed a three-tiered Avaya Service Assessment
Awards • Nortel Elite Advantage Partner • Highest level of Certification. Less than 4% of Nortel’s entire business partner community has achieved this level of Certification. • Elite SMB Specialization • Elite Advanced Services Specialization • Nortel International Award for Services Innovation • Recognition of our abilities to uniquely support Nortel customers • 2007 • Nortel Service Partner of the Year Award • Outstanding achievement in providing Nortel design, programming and installation services throughout the United States. Expertise and commitment to outstanding customer service has positioned XETA to become a sub-contractor to Nortel for numerous advanced implementation projects.
Servicing our Base Locations Inventory
Who’s PSS? • Founded in 2002 by former Nortel execs • 8 consecutive years of growth • Profitable since inception • 60+ highly experienced employees distributed worldwide • Over 150 customers, impeccable references • One of America’s Fastest-growing Private Companies
PSS Offering PSS provides … • CREDboard Social Media solution • IVR solutions (CPE, Hosted & Hybrid) and support • CTI solutions and support • FlexxX product lines (solutions and support) • Professional Services • Full lifecycle Support & Managed Services
The “Hyper-connected” world … • Facebook has just crossed (as of July 21st, 2010) the 500 MILLION Users mark. “That is equivalent to the combined populations of the US, Japan and Germany1.” • More Twitter users update their social networking profiles … using mobile devices, … . One in Five regular Twitter users update the service via mobile phone several times per day, while one in three do so at least daily2. 1“July 21, 2010”. “ABC News” American Broadcasting Corporation. ABC. 2010-07-21 2Tom WebsterTwitter Usage in American: 2010 (Edison Research.2010), pp. 7
The “Face-time Quandary” ... 3 • Although Facebook dominates, Twitter rules the airwaves! 3Google Trends twitter, facebook, youtube, linkedin, Google 2009 <http://www.google.com/trends?q=twitter%2C+facebook%2C+youtube%2C+linkedin&ctab=0&geo=all&date=2009&sort=0>
Some interesting statistics* ... • 93% of B2B and B2C customers want to CONVERSE with the Companies they do business • US adults spend 15+ hours a week in Social Media – it’s the 4th most popular activity online today! • 78% of consumers trust PEER recommendations ... less than 14% trust ads in any form! • Generally, Call Centers cost $29 per customer contact, “lower-touch” contact (such as Social Media response) = $9 ... and MAY be 1 to many! • Over 64% of companies are less than 12 months into their Social Media strategies • 39% have not initiated a strategy at all! *Mashable.com
United Airlines: A Customer Service Debacle 4 • Reports of a 10% drop in stock price (in just one week and 1.5M hits on the Video) • Not only flags airport agent/handlers issues, but he spends almost 1 minute of a 4+ minute song SPECIFICALLY calling out the Contact Center: even pointing out a specific Individual! "United will donate $3,000 to the Thelonious Monk Institute of Jazz for music education for kids," a United spokeswoman said yesterday. … The airline's change of heart came after "United Breaks Guitars" appeared on YouTube this week, gathering 1.5 million hits by Friday night and coverage on CNN.5 5The Canadian Press, “United Airlines give to charity in guitar gaffe,” July 11, 2009 4sonsofmaxwell United Breaks Guitars, YouTube 2009 < http://www.youtube.com/watch?v=5YGc4zOqozo >
GAP, Inc. : Social Media = Direct Feedback! • Oct ‘10 – Gap, Inc. posted a redesigned logo to their website in anticipation of a marketing campaign and updating some stores. • Within a few days of posting the logo, Gap had 1000’s of negative postings to their Facebook Fan page and Twitter account. • RESULT: Gap has pulled the logo! Customer Sentiment … "People talk about it being bland and having a more corporate feel," Spier said. "But the other thing I found interesting was the number of people expressing nostalgia for the old label, saying it's classic or classy, or had an old-school feel to it.1" 1 "Gap's new logo stirs outrage from customers," San Francisco Chronicle, 08 October 2010, online.
Contrast: Southwest Airlines vs. Kevin Smith • Watches and responds to @thatkevinsmith offering help and to talk through the situation • Blogs their side (@southwestair) of the story which includes the fact that Kevin was on “standby for an earlier flight!”
The Enterprise is catching on to Social Media! • “The ants have megaphones!” • Steve Kaay, US Auto Parts • “We met our SLA’s and Failed!” • John Belanger, Yahoo, talking about a Customer Service debacle regarding #pleasehelppiper • “Outsourcing is not an option! In Social Media authenticity is key and only you can provide that!” • Harvard Business Review, November 2010 talking about Social Media and Customer Response
No one department “owns” the customer ... • Most Social Media / Networking Tools are geared / focused on the CMO and Marketing Department, but ... • Marketing needs to be involved, this is a channel to Inform and Entertain about your Products and Services • Sales also needs to be involved, they’re the best to seek out “commercial intent” as well as potential leads, etc. • Contact Center / Customer Service as well as they are TRAINED to deal with Customer Issues/Inquiries in both good and bad situations. • Others??? – Corporations must avail themselves!
Not just Monitor – ACTION! • Most tools were built on the concept of Monitor and React ... CREDboard is built for ACTION: • Can Start/Update a Conversation/Status online • Can watch for trends and Alerts and activate MULTIPLE responders (SMS, Tweets, Email, CTI events, etc.) • Can “spawn” events in any of the above media-types to proactively engage customers • ... And, of course, we can REACT too! ;)
Built in the Cloud, for the Cloud! • Based on our proven FlexxBridge in the Cloudtm technology. Every interaction is standardized and aggregated through FBitC. • Allows fast, tight integration to new/different Social Media API’s/capabilities • Single tool provides consistent interface for rapid changes / additions • Multi-Tenanted: Multiple employees for a given customer can View/Monitor/Update a single “Corporate Brand” ID – all with Logging!
An example of CREDboard in action … Ring, Ring! DM User: Thank you for the wonderful Tweet! Please accept this 10% off coupon on your next transaction with @PSSHelp! @PSSHelp helped us solve a 3 year old issue with our Call Center! Sentiment: +3.5 (out of 5) Influencer: 77 (out of 100) Send Thank You + Call
Get the benefit of Industry Leaders … • Clarabridge – Sentiment Analysis • Clarabridge’s advanced Sentiment Scoring automatically understands negation, conditional sentiment, and other linguistic nuances to provide accurate context and insight about attitudes expressed in customer feedback. Sentiments can be tuned via the Clarabridge Navigator interface to allow for concepts specific to any organization or industry. • Klout – Influencer Scoring • Klout tracks the impact of your opinions, links and recommendations across your social graph. We collect data about the content you create, how people interact with that content and the size and composition of your network. From there, we analyze the data to find indicators of influence and then provide you with innovative tools to interact with and interpret the data.
Get the benefit of Industry Leaders … • RapLeaf – Customer Insight • Rapleaf helps you better understand who your customers are so you can personalize communications and boost interactions while lifting conversions. Deep Social Insight; Rapleaf helps you understand your customers‘: Demographics, Lifestyles and Interests, Influence, Occupation, Social Media Memberships, Offline Brand Affiliations, Friend Connections, and more.
Let’s hope this doesn’t happen to your company ... Hey @<removed> you suck! I hate you! I hate you! I hate you! I hate you! I’m gonna kill you!!! @LovnKittens May 9, 2010 10:45:08 CDT via Twitteriffic “You tell your Friends about a good experience ... You tell the WORLD about a bad one !!!” - Tom Peters, Business Management Best-Selling Author
Thank you Keith Ward kward@psshelp.com 925-208-2405 Twitter: kward_pss www.psshelp.com @PSSHelp 1.877.289.7770 facebook.com/PSSHelp Mar’ia Adkisson madkisson@psshelp.com 925-208-2380 Twitter: Madkisson