1 / 11

GS1 Industry & Standards Event 27 th September - 1 st October 2010 Amsterdam

GS1 Industry & Standards Event 27 th September - 1 st October 2010 Amsterdam. Retail Value Chain IUG (RVC IUG) Plenary Session – MobileCom BNG Tuesday 28 th September 2010 GS1 Members & Member Organisations Antonio Salto- Kraft Vanderlei Santos - Nestlé. Hosted by. Topics.

valiant
Download Presentation

GS1 Industry & Standards Event 27 th September - 1 st October 2010 Amsterdam

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. GS1 Industry & Standards Event27th September - 1st October 2010 Amsterdam Retail Value Chain IUG (RVC IUG) Plenary Session – MobileCom BNG Tuesday 28th September 2010 GS1 Members & Member Organisations Antonio Salto- Kraft Vanderlei Santos - Nestlé Hosted by

  2. Topics • Overview of MobileCom Group (Antonio Salto – Kraft): • Who is the MobileCom Group? • What is the vision? • What are we working on currently? • Submission of Mobile Coupons SBN (Vanderlei Santos – Nestlé) • What is it ? • What areas we believe we need standards ?

  3. Who is GS1 MobileCom Group today ? MobileCom Steering Committee: Some of the 500+ Companies Involved Other GS1 Member Organisations Involved Australia Austria Belgium & Lux. Canada Chile China Costa Rica Croatia Czech Republic Egypt Finland Germany Hungary India Italy Japan Korea Latvia Malaysia Mexico Netherlands Panama Poland Russia Singapore Spain Sweden Switzerland Taiwan Tunisia UK US

  4. GS1 MobileCom 2007 - 2010 Tokyo New York Koln Boston Paris Singapore 500 members200 companies Community Mobile BarcodesPosition Paper Extended PackagingPilot Handbook ExtendedPackaging Mobile CouponsStatement of Business Need Coupons R&D Mobile CommerceWhite Paper Mobile in RetailWhite Paper 2007 2008 2009 2010

  5. GS1 MobileCom vision All consumers have access to trusted product information and related services via their mobile phones. All stakeholders use GS1 standards to make this possible and so ensure interoperable, scalable and cost-effective applications. In general, collaborative Mobile Commerce applications are enabled by an open infrastructure.

  6. Here is the 6 Mobile Commerce Applications defined as priorities from our members Extended Packaging Mobile Coupons Authentication Re-ordering (Mobile EDI) Mobile Self-scanning Digital Content Purchase & Delivery

  7. What are mobile coupons ?

  8. Companies are exploring mobile coupons but the lack of standards prevent adoption Open Standards are required ! • How to synchronize/communicate coupon data between business partners (manufacturers, retailers and 3rd parties) • How mobile coupon data is captured from a consumer’s phone by the point of sale system • GS1 MobileCom Objective • Enable efficient and secure creation, communication, integration, and redemption processes for consumers and management of mobile coupons through the development of open standards and systems that foster implementation.

  9. We must accelerate to make a real impact on the mobile coupons area ! Completed to date: • Standards Change Request Submitted (Jan. 2010) • Business Case Document Approved by Steering Committee (Feb. 2010) • First review by GS1 Leadership at Advisory Council (May. 2010) Next Steps: • Finalize Statement of Business Needs (Industry Costs) in Amsterdam Working Session (Wednesday 29 Sept. AM) • Submit Statement of Business Needs to Retail Value Chain Group and get their approval • Start or include the work on existing standards work groups

  10. Contact Details Cameron Green GS1 Global Office 1009 Lenox Dr Suite 202 Lawrenceville, NJ USA 08648 T + 1 609 557 4570 W www.gs1.org

More Related