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Bobato Communications

Bobato Communications . Contents. What, Who, Why? Some customers Some cases Services Resources History. What is Bobato?. Bobato Communications is a native English marketing communication agency that helps Scandinavian companies deliver clear and effective messages to English markets.

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Bobato Communications

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  1. Bobato Communications

  2. Contents • What, Who, Why? • Some customers • Some cases • Services • Resources • History

  3. What is Bobato? Bobato Communications is a native English marketing communication agency that helps Scandinavian companies deliver clear and effective messages to English markets. Who is Bobato? Bobato is American copywriter Robert Moskowitz and his close network of skilled creative professionals that have worked together on projects big and small since 2005. Why Bobato? Our success depends on our customer’s satisfaction. Years of experience, creative know-how and the drive to solve any challenge allows us to produce high caliber marketing communications that get the desired result.

  4. Some Clients • Lawson Software • Optilon Solutions • SSAB • Tobii • The Scandinavian Outdoor Group • NORR Magazine • Duro • LG • Holmen • Hestra • Addimotion Solutions • The Swedish National Land Survey • Operator Solutions • The University of Gävle GästriklandTurism • HögboBruks Hotel • TeknikParken

  5. A few customer cases • Lawson – Direct Marketing Campaign • SOG – Newsletter • Optilon – Website • SSAB - Brochure

  6. Services • English language services • Campaign planning and production • Marketing consulting

  7. English Language Services Copywriting – Writing of marketing/advertising texts including ads, brochures, websites, presentations, events, catalogues, scripts, customer profiles, SEO and more. Translations – Professional translations from Swedish and Norwegian to English. Editing – Proofreading, editing and general fix-ups of English texts.

  8. Campaign Planning • Defining objective and audience • Development of a campaign brief. • Messaging • Defining the key messages for the target audience. • Strategy • Creation of a strategy that utilizes the most effective mediums for the message and target audience. • Concept building • Creation of a concept that clearly communicates the message. • Campaign execution planning • Planning of the campaign execution • Production • Production of all campaign collateral. • Execution • Launching of campaign. • Tracking • Tracking and capturing metrics.

  9. Production Bobato works with several key resources for: • Film production • Web design and development • Graphic design and print production • Multimedia (Flash) production • Photography

  10. Marketing Consulting We provide consulting insight in the following niche areas: - Online marketing - Web presence - Search Engine Optimization - Direct Marketing - Guerilla marketing - Branding - Market Analysis - Design

  11. Key Achievements 2005 • Started company in Gävle, Sweden. • Completed projects for companies in the Scandinavian outdoor industry and tourism industry. 2006 • Contracted by Lawson Software AB. • Built networks and created partnerships with graphic design, web and film professionals. 2007 • Worked with an increasing number of IT companies including Operator systems, Optilon Solutions and Addimotion. 2008 • Added Tobii Technology (among others) to client list and worked on campaigns and other marketing efforts. 2009 • Worked closely with SSAB to develop key marketing deliverables and other campaign work. • Moved to Oslo in May 2009 to opennewoffice.

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