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Google Display Network Ta r geting options .

Google Display Network Ta r geting options. What is Google Display Network. • Google Display Network(GDN) ,is a network which has ads space where you can set your ads.

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Google Display Network Ta r geting options .

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  1. Google Display NetworkTargeting options.

  2. What is Google Display Network • Google Display Network(GDN) ,is a network which has ads space where you can set your ads. • Google Display Network use accurate targeting in order to reach high level of interest audiences.This works out best for advertisers. • The most economic and simple way to advert on millions of high quality newspapers ,on website specific content ,on video sites and on blogs Nedir? Neden? Avantajları Sonuç Nasıl?

  3. Why would we publish ads on Google Display Network? • GDN is the best advertising network in the world • GDN use accurate targeting to reach high level of interest audiences.This gives best result for advertisers • The best economic and simple way to advert on millions of high quality newspapers , on website has specific content ,on video sites and on blogs Nedir? Neden? Avantajları Sonuç Nasıl?

  4. How can we target customers on GDN? Reach your customers based on their search forms and who they are: Content based marketing 1.Keywords and content based targeting 2.Topic targeting 3.Location targeting Mass targeting 1.Marketing based on category of interest 2.Demographic features 3.Remarketing 4.Similar users Clue:Combining content based marketing and mass targeting perform best result Nedir? Neden? Avantajları Sonuç Nasıl?

  5. Content Based Targeting Reach your audience based on their search forms 1. Keywords and content based targeting : Google match keywords on your campaign with themes on GDN.For example ,if you have ‘photography’ in your keywords ,your ads will be shown on sites related with photography. 2. Topic Targeting : There are thousands of sites and page categorized for you.Choose your audiences from the list that includes travelling ,automotive ,shopping and such more than 1700 categories. Nedir? Neden? Avantajları Sonuç Nasıl?

  6. Content Based Targeting Reach your audience based on their search forms Location Targeting : Offers ads to customers based on GDN sites.Choose websites ,videos ,games and RSS feed that your audiences will visit Nedir? Neden? Avantajları Sonuç Nasıl?

  7. Mass Targeting Reach your customers based on who they are: 1. Marketing based on interest category : Shows ads to customers based on their interests.Google analysis website that users visit and define their interests. 2. Demographic Features : Demodraphic targeting allows you to define your audiences based on their ages or gender by inferencing. Nedir? Neden? Avantajları Sonuç Nasıl?

  8. Mass Targeting Reach your audiences based on who they are : 3) Remarketing : Shows ads to users who visit your website but didn’t perform conversion.Reach new customers and increase your campaign reach. 4) Similar Users: Google’s similar technology finds customers have similar browser habits on your remarketing list Nedir? Neden? Avantajları Sonuç Nasıl?

  9. Defining Right Targeting Option Customer’s Buying Cycle There are 4 phases at one customer’s buying cycle : Awareness Display ads help to build awareness ,increasing campaign reach ,providing conversion and in the end can accelerate buying cycle.Define right targeting option to reach your customers. Interests Evaluation Buying Allegiance Nedir? Neden? Avantajları Sonuç Nasıl?

  10. Display Ads On Awareness Phase • Publishing banner on the internet increases brand’s rememberability • GDN supports rich media list that gradually increasing Nedir? Neden? Avantajları Sonuç Nasıl?

  11. Display Ads On Interests Phase • Create interests by targeting while customers are evaluating • GDN brings together the best content based targeting and mas s targeting in the world Nedir? Neden? Avantajları Sonuç Nasıl?

  12. Display Ads On Evaluating Phase • Mass and behavior based targeting help to reach potential qualifiedcustomers all the time • Remarketing can draw attention your previous site visitors • Interests based targeting and demographic targeting can reach more qualified customers Nedir? Neden? Avantajları Sonuç Nasıl?

  13. Display Ads On Purchasing Phase • Remarketing can draw visiters visiters’s attention who leave shopping basket • Researches on this subject shows that remarketing provides more conversion rates • Combining display ads with search canalize purchasing trend Nedir? Neden? Avantajları Sonuç Nasıl?

  14. What happens next? Users come to the last phase after they complete four phases while they’re purchasing : Loyalty •Supporters of your brand are the best customers •Owing to +1 ,your supporters can recommend you on the web Nedir? Neden? Avantajları Sonuç Nasıl?

  15. Conclusion Google Display Network is one of the ads format quite high targeted and Provides to be reached right customers ,at right time ,with right message Nedir? Neden? Avantajları Sonuç Nasıl?

  16. Thank You. If you have any questions or want to get help about how to set up Google Display Network please contact with us: +90 216 469 66 80 info@nethizmet.net

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