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The HISTORY Education Initiative Salzburg February 1, 2011. Why Education? HISTORY Education initiative Finished Goods: opportunities & examples How we can help you Next steps. Agenda. Several years ago: Technology in schools “caught up” to home entertainment Increased access
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The HISTORY EducationInitiative Salzburg February 1, 2011
Why Education? HISTORY Education initiative Finished Goods: opportunities & examples How we can help you Next steps Agenda
Several years ago: Technology in schools “caught up” to home entertainment Increased access Shift in pedagogy towards visual learning Increased demand Why Education?
Several years ago: Small amount of educators were self- selecting and adapting our programming for use in the classroom Niche education retailers were adapting and reselling our programs Why Education?
HISTORY is more than basic facts, dates and dead people; it’s an immersive experience. Our mission is to dimensionalize it in every way imaginable. We make it more active, entertaining and accessible. HISTORY is not just about yesterday. It’s about today and tomorrow. It allows us to look back and ask how?, look around us and ask why?, and look forward and ask what if?
Education Growth Curated educational content continues to produce healthy growth; More content accelerates that growth
Co-Branded basal curriculum in multiple subjects • Multimedia Classroom lesson plan sets • “Classroom Edition” DVD releases (4) • Online Social Studies Streaming DB for schools
Launching online digital streaming services for schools Gale, Clickview, Kanopy, Learn360, OverDrive, Alexander St. Press, more coming Very limited DVD distribution to local education markets Classroom Video (UK), Kanopy (Aus/NZ) What else are we doing in 2011?
Bundles programs with simple teaching tools such as study guides, timelines, discussion & quiz materials, etc. Designed around academic subjects and disciplines, not consumer genres Follows the scope and sequence of learning objectives and teaching standards Product Examples
We can help you with product development Deep knowledge of the AETN catalog Work closely with our resident historians, network marketing, community outreach, rights & clearances, and others Decades of combined sales experience to the commercial Education space Familiar with the education systems and market players in a variety of territories The Education Team
DVD (or DVD-Rom?) sets of 3 or 4 relevant video-based lessons DVD sets following the scope and sequence of textbook instruction “Education Editions” of upcoming consumer releases Other ideas ??? Product to Think About
We’ve only scratched the surface globally There are hundreds of hours of educational content to be exploited We can help you create premier education product Let’s keep talking! What Can We Do in 2011?