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The Value of Presenting A Study of Performing Arts Presentation in Canada

The Value of Presenting A Study of Performing Arts Presentation in Canada. Erin Benjamin and Frédéric Julien, CAPACOA Inga Petri, CMRP, Strategic Moves. CPAF / OPSAC Ottawa, May 30, 2013. Big Needs. Clarify relationship between presenter and communities. Pressures. Goals of p roject.

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The Value of Presenting A Study of Performing Arts Presentation in Canada

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  1. The Value of PresentingA Study of Performing Arts Presentation in Canada Erin Benjamin and Frédéric Julien, CAPACOAInga Petri, CMRP, Strategic Moves CPAF / OPSAC Ottawa, May 30, 2013

  2. Big Needs • Clarify relationship between presenter and communities

  3. Pressures

  4. Goals of project • To identify, understand and communicate the value and benefits of performing arts presentation for Canadians. • To define and raise awareness of the role of the presenter in the arts ecosystem, in communities, in society with the next 20 years in mind. • To identify commonalities and differences among the diverse presenting field. • Trends in the sector.

  5. Scope

  6. Broad, open collaboration

  7. Calgary Folk Music Festival Photo credit: Dave Kenney Most Canadians are engaging in the performing arts today

  8. Amazing breadth of attendance 75% Canadians attended in 2011 + 11% ever attended Source: Value of Presenting-Survey of the General Public, 2012 (EKOS/CAPACOA), www.valueofpresenting.ca

  9. Attendance includes broad socio-economic groups 2 in 3 Canadians who • earn less than $40,000 or • do not have university education or • live in communities with a population under25,000 … attended in 2011. Source: Value of Presenting-Survey of the General Public, 2012 (EKOS/CAPACOA), www.valueofpresenting.ca

  10. Canadians attend in many venues Source: Value of Presenting-Survey of the General Public, 2012 (EKOS/CAPACOA), www.valueofpresenting.ca

  11. Younger Canadians attend more Source: Value of Presenting-Survey of the General Public, 2012 (EKOS/CAPACOA), www.valueofpresenting.ca

  12. Media-based viewing augments live performance Source: Value of Presenting-Survey of the General Public, 2012 (EKOS/CAPACOA), www.valueofpresenting.ca

  13. Cynthia Soudin and KoboTown. Alianait Arts Festival, Iqaluit, Nunavut, 2009. Photo: Ed Maruyama Canadians recognize contributions to communities, quality of life and well-being

  14. Canadians get: Both … And Source: Value of Presenting-Survey of the General Public, 2012 (EKOS/CAPACOA), www.valueofpresenting.ca

  15. Individual benefits Source: Value of Presenting-Survey of the General Public, 2012 (EKOS/CAPACOA), www.valueofpresenting.ca

  16. Language matters: Community benefits Source: Value of Presenting-Survey of the General Public and Presenters’ Survey, 2012, (EKOS/CAPACOA) www.valueofpresenting.ca

  17. Presenters, partnerships and community

  18. Presenters: High effort in community development Source: Value of Presenting - Presenters’ Survey, 2012, (EKOS/CAPACOA) www.valueofpresenting.ca

  19. Partnerships very important to presenters Source: Value of Presenting - Presenters’ Survey, 2012, (EKOS/CAPACOA) www.valueofpresenting.ca

  20. Altruistic motivations Source: Value of Presenting - Presenters’ Survey, 2012, (EKOS/CAPACOA) www.valueofpresenting.ca

  21. Societalbenefits • Otherbenefitsidentified in the literature: • Health • Volunteering • Civic engagement • Better education outcomes • Social cohesion • Economic development

  22. Looking ahead

  23. Reframe: Demographics = opportunity 100 80 60 60 years 50 years 40 years 40 20 0 Average age: 26 Average age: 41 Average age: 45 New questions have to be considered, if 80+ year-olds are to be regular attendees. New skills needed to reach and engage several generations at once. Need to understand your own community demographically. Source: Statistics Canada census

  24. Technology drives changes 4G LTE 2008 2011 2006 2010 2012 2005 2007 2003 2004 2001 1990s 1998 What will this capacity unlock in the performing arts?

  25. Implications for arts funders • How might performance measurement shift, if public engagement and value to Canadians are at the forefront of considerations? • How are we able to support the multifaceted skills (IT, public engagement, others) needed in today’s performing arts sector? • How should the 21st century performing arts venue look like? • Is the webcast of a show a cultural service or a cultural good? • How do we see the role and purpose of arts organizations’ community-based partnerships? • How do we see our mandates – as arts funders or as arts organizations – shift or broaden to encompass the public benefits identified in this study and in other studies? • …

  26. What’s next for CAPACOA • Develop comprehensive database of presenters • Conference presentations • Tour the study • Explore new partnerships • Ensureongoingresearch

  27. THANK YOU! Erin Benjamin and Frédéric Julien, CAPACOAfrederic.julien@capacoa.ca613-562-3515Inga Petri, CMPR, Strategic Movesipetri@strategicmoves.ca613-558-8433www.CAPACOA.cawww.ValueOfPresenting.ca

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