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Trying Your Hand. Return to Menu. Applied Writing Sentence Writing. Applied Writing. Read and Simulate Simulate and Create. Read and Simulate. 1. Read the following two samples of outlines for product and business planning and learn to write your own. Pearl Cosmetics Product Planning

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  1. Trying Your Hand Return to Menu • Applied Writing • Sentence Writing New Practical English 3

  2. Applied Writing • Read and Simulate • Simulate and Create New Practical English 3

  3. Read and Simulate 1. Read the following two samples of outlines for product and business planning and learn to write your own. Pearl Cosmetics Product Planning Product No. 2763-Cosmetic soap 1. Target market: What is our target market? Should we aim at consumers with: a. high incomes? b. medium incomes? c. low incomes? Should we aim at: a. the youth market? b. mature consumers? c. grey-haired consumers? Should we aim at: a. dependants? b. pre-families? c. families? d. single persons? Sample 1 New Practical English 3

  4. Read and Simulate 2. The product: a. What size should it be? b. What shape should it be? c. What price should it be? d. What smell should it be? e. What color should it be? f. What name should it have? 3. Promotion: How and where should we advertise? a. Television? b. Radio? c. Direct mail shots? d. Bill boards? e. Special promotions to the retailers? f. Magazines? 4. Slogan: What advertising slogan should we use? New Practical English 3

  5. Read and Simulate 1. Read the following two samples of outlines for product and business planning and learn to write your own. Sample 2 Rich-Simons Joint Venture Planning 1. Name of the company: Rich-Simons Joint Trading Co. Ltd. 2. Location of the registered office: Hong Kong 3. Objectives of the company: a) carrying on trade and joint ventures between Hong Kong and Europe b) marketing European products, techniques and services in Hong Kong c) marketing Hong Kong and mainland's products in Europe New Practical English 3

  6. Read and Simulate 4. Registered capital: HK$10,000,000 5. Directors of the Board: John Simons, Cheng Hutian, Richard Brown New Practical English 3

  7. Simulate and Create 2. Translate the following business planning into English. • Williams-Smith Joint Automobile Co. Ltd. Planning • 1．公司名称:“Williams-Smith Joint Automobile Co. Ltd." • 2．公司注册地：中国上海。 • 3．公司目标： • 1）在上海生产新型家用轿车。 • 2）年生产量将达到10万台。 • 3）在中国及东南亚市场推销轿车。 • 4．公司注册资本为 $1 000 000 000。 • 5．董事会：将于4月成立。 register annual output New Practical English 3

  8. Simulate and Create 2. Translate the following business planning into English. • Williams-Smith Joint Automobile Co. Ltd. Planning • 1. Name of the company: Williams–Smith Joint Automobile Co. Ltd. • 2. Location of the registered office: Shanghai, China • 3. Objectives of the company: • 1) To produce new types of cars for family use in Shanghai • 2) To reach an annual output of 100 000 cars • 3) To market the cars in China and Southeast Asia • 4. Registered capital: $1 000 000 000 • 5. Board of Directors: to be set up in April New Practical English 3

  9. Simulate and Create 3. Put the following into Chinese which should sound like a real product planning outline. • P&G New Product Planning • Product No. 3876-Shampoo • 1. Target market: • What is our target market? • Should we aim at : a. children consumers? • b. young consumers? c. senior consumers? • Should we aim at: a. high income consumers? • b. middle income consumers? c. lower income consumers? • 2. The product: a. What size should it be? • b. What price should it be? d. What color should it be? • c. What smell should it be? e. What name should it have? • 3. Promotion: How and where should we advertise? • a. Television? c. Newspaper? • b. Radio? d. Special promotions programs? New Practical English 3

  10. Simulate and Create • 宝洁（P&G）公司新产品规划 • 产品号: 3876 --- 洗发香波 • 1.目标市场 • 我们的目标市场是什么？ • 我们的用户应该是： • a. 儿童？ b. 年轻人？ c. 老年人？ • 我们的用户应该是： • a. 高收入用户？ b. 中等收入用户？ c. 低收入用户？ • 2. 产品: • a. 尺寸是多少？ b. 价格是多少？ c. 什么味道？ • d. 什么颜色？ e. 名称是什么？ • 3. 促销方式： 在何处登广告及如何做广告？ • a. 电视广告？ b. 电台公告？ c. 报纸广告？ • d. 特殊促销安排？ New Practical English 3

  11. Sentence Writing Organizing Texts: from General to Specific The general-specific pattern, that is, starting from a general statement and going on with the more detailed specific interpretations, is one of the organizational principles observed in informational writing. For example, if you read the generalization “reactions against technology are not new", you would expect the writer to support the generalization with some examples of "old" reactions against technology. The resulting text would follow a general-specific pattern. New Practical English 3

  12. Sentence Writing • Write Through Correcting Mistakes • Write Through Translating • Write Through Describing a Picture New Practical English 3

  13. 4. Read the following sentences carefully and rearrange them into a passage so that the resulting text follows a general-specific pattern. The beginning generalized statement is given: There are various advantages to living in a large city. 1) A city offers a wide range of choices in entertainment, recreation, and culture as well as opportunities to meet many interesting and varied people. 2) Last but not least is the opportunity for jobs and money a city provides. 3) First, there is the matter of education; there are many kinds of excellent educational programs for educational levels and interests available at all times of night and day in a city. 4) Many jobs are available in a wide variety of fields, with a lot of chances for professional advancement and with higher salaries than in a small town. 5) Then, there are cultural and recreational considerations. 3---5---1---2---4 New Practical English 3

  14. 5. Translate the following generalization and specific details of an Edinburgh survey into English. • 爱丁堡调查表明，好的语言学习者都具有自己的特点： • 1 大多数人能有效地处理(cope with)语言学习中的情感和动机问题。 • 2 许多人能自己选择学习的主要目标和次要目标。 an Edinburgh survey emotional and motivational problems • The results of an Edinburgh survey show that good language learners have their own specific features: • 1. Most of them can cope effectively with the emotional and motivational problems of language learning. • 2. Many of them can select goals and sub-goals for themselves. New Practical English 3

  15. 5. Translate the following generalization and specific details of an Edinburgh survey into English. 3 大家都把语言学习看作一个社会化过程。 4 其中有的人发现自言自语是学习外语的一种有效方法。 5 在调查中接受采访的一位好的语言学习者说他是通过看电视学会英语的。 interviewed social process 3. All of them see language learning as a social process. 4. Some found talking to themselves to be a good way of learning a foreign language. 5. One good learner, interviewed in the survey, claimed to have learned his English from watching television. New Practical English 3

  16. 6. Write a short passage of about 100 words on the topic: Uses of Computers. The generalization and specific details are given in the following chart. Base your writing on the chart. There are some tasks for which computers are eminently suited. Computation; Storing information; Speed; Industry; Process; Monitoring the variables; Control; Make adjustment; KEY New Practical English 3

  17. Uses of Computers There are some tasks for which computers are eminently suited, and others at which they are no good at all. We know that they are very good at carrying out large computations --- number handling. They are very good at storing information, and selecting parts of it. They are very good at trying an enormous number of possible combinations of conditions because they can sift through the possibilities at immense speed. Computers can run highly complex process plants in industry, for example, in chemical works. Raw materials are fed in at one end, and a product emerges at the other, in between there may be an infinity of combinations of temperature, pressure and intermediate products, maintaining the balance of which is essential to getting what you want out of the plant. The whole process can be controlled by a computer, which monitors the variables, and makes adjustments accordingly. New Practical English 3

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