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Gen(D) erational Management! Do You Know Who Your Employees / Employers Are?

Gen(D) erational Management! Do You Know Who Your Employees / Employers Are?. Lynn Anderson Sr. VP/ Radio Advertising Bureau landerson@rab.com September 26, 2009. Shifting Workplace Balance. By the end of the year 2000…

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Gen(D) erational Management! Do You Know Who Your Employees / Employers Are?

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  1. Gen(D)erationalManagement!Do You Know Who Your Employees / Employers Are? Lynn Anderson Sr. VP/ Radio Advertising Bureau landerson@rab.com September 26, 2009

  2. Shifting Workplace Balance

  3. By the end of the year 2000… “Women for the first time, account for the majority of American workers.” 40% of all Women over 18 are unmarried Single Parent Families United States Department of Labor Changes for Working Men US Census 2000

  4. Attitudes: Home and Family • “Family is a greater priority since 9/11” - 69% • “Increased appreciation for my family…” - 80% • “Feel less safe in my own home” - 28% Source: NFO/American Demographics, 1/8/08

  5. Values, Attitudes and Lifestyles • Family • Community • Service & Charity • Integrity • Honesty & Sacrifice Return to “Core Values” • Balance • work/life • self • leisure • Authenticity • Security J. Walter Smith, YankelovichMONITOR, Dec. 2008: Trying to Get Back to Business as Usual in Trying Times.

  6. Gen(d)erations The Intersection of: Core Values Life Stage Gender Source: DYG Scan / Yankelovich 2001

  7. Generational Communication Do you know who your employee is?(A 18+) “How to talk to your employee” is critical…and complex! Who is talking…and who are you talking to?

  8. Age, Attitudes Boomer

  9. Age, Attitudes Boomer Gen X

  10. Age, Attitudes Boomer Gen X Gen Y

  11. The “Forever Young” Baby Boomers(1944-1961) 40 - 57 Born 1945-1964

  12. “Baby boomers will be teen-agers to the end of their days” Boomers will never think of themselves as Seniors Sons and Daughters of the Mothers and Fathers of WWII…and may be caring for them now Many with 2nd or 3rd marriages, families, careers Live Incredibly hurried lifestyles and IMPATIENT Job security, work longer, put off retirement First generation of “Dual Incomes” Female working outside the home Dawn of need for Child Care Realize need for paradigm shifts, work at it The “Forever Young” Baby Boomers Phil Goodman: Boomers: The Ageless Generation

  13. The “Always Cool” Gen X’ers (1962-1976) 25 - 39 Born 1965-1979

  14. “Gen X’ers define ‘cool’ and everyone else follows” Bob Rosner, Career Magazines Grown up in different world, different values, skills Great understanding of the internet Strong need for self-expression Crave information and seem to be comfortable with information overload Don’t value job security, little loyalty to “job” Give them lots of chances to learn, redefine paradigms The “Always Cool” Gen X’ers(1962-1976) 25 - 39

  15. Self reliant Own Agenda Practical Reactive Modest Survival obsessed Authentic-oriented Street wise Core Values The “Always Cool” Gen X’ers(1962-1976) 25 - 39 Source: DYG SCAN, Yankelovich 2001

  16. Young Adults “Wired” Generation Y, Echo, Millennials(1977 - 1983) 18-24 Born After 1980

  17. Young Adults “Wired” Generation Y, Echo, Millennials(1977 - 1983) 18-24

  18. “Y Generation internalizes net - online technology” Forrester Research Lifestyle and attitude is defined by technology Expectations: Information is everywhere Personal information has value Choice is a Human right, individuality rules There IS such a thing as a “free lunch” Building trust doesn’t require face-to-face interaction No need for “paradigm shifts”…they never had them! Young Adults “Wired” Generation Y, Echo, Millennials(1977 - 1983) 18-24

  19. Self-absorbed Entitlement mentality Entertainment-oriented Fun obsessed “Whatever” Self-confident Instinct-oriented Core Values Young Adults “Wired” Generation Y, Echo, Millenials(1977 - 1983) 18-24 Source: DYG SCAN, Yankelovich 2001

  20. HOW DO WE MOTIVATE THEM?

  21. “Great Cheese comes from HAPPY COWS” “HAPPY COWS come from CALIFORNIA” The Cows Know!

  22. Respect “Youthful” Agendas SERVICES MOTIVATE THEM The “Forever Young” Baby Boomers (1944-1961) 40 - 57

  23. Expressions of individuality THINGS Surprise: Investments! “How would you spend unexpected $50K” The “Always Cool” Gen X’ers(1962 - 1976) 25 - 39 MOTIVATE THEM • Invest in future 55% • Down pay home 11% • Buy new car 7% • Vacation 7% • Pay credit card bills 6% • Go on Shopping Spree 6% • Other 8% Source: USA Today: Greenfield Online for MainStay Mutual Funds, May 2008

  24. Everything that embraces diversity And Flexibility MOTIVATE THEM Young Adults “Wired” Generation Y, Echo, Millennials(1977 - 1983) 18-24 Source: DYG SCAN, Yankelovich 2001

  25. HOW DO WE MANAGE THEM?

  26. 1. Do greet everybody you see in the morning with a big smile. 2. Do call everybody by name. 3. Do give more compliments than criticisms. 4. Do treat everyone as if they’re really needed and really special. Dale Carnegie

  27. 5. Do catch them doing something good - every day - tell them about it and reinforce that positive behavior. 6. Do find something to compliment them about frequently - even it it’s tough to find. They’ll think you’re smart - a genius. Dale Carnegie

  28. Final Thoughts: You build strong teams by Treating individuals differently. Everyone’s got to feel they have a stake in the game. But that does not mean everyone on the team has to be treated the same way.” Jack Welch • “JACK – Straight from the Gut” - reflections and anecdotes from Jack Welch, the former CEO of General Electric.

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