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Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

FD8362/62E Product Announcement. Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager. Market Status Report Product Feature, Advantage, Benefit Product Position Application Highlight Product Comparison Product Information Marketing Plan FAQ.

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Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

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  1. FD8362/62E Product Announcement Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

  2. Market Status Report Product Feature, Advantage, Benefit Product Position Application Highlight Product Comparison Product Information Marketing Plan FAQ

  3. Product Features • 2MP with 1080p Full HD • Smart Focus System • 3-9 mm F 1.2 lens • Vandal-proof IK 10 Rated • Weather-proof IP-66rated • Triple Codec (H.264 / MPEG4 / MJPEG) • Multiple Stream • WDR Enhancement • AC24v, DC12v, PoE • Temp. spec.: -40 ~ 55degree(FD8362E) • DI/DO: 1/1 • Mirco SD/SDHC • ONVIF Support • 36m Warranty

  4. FD8362/62E Selling Points 2MP with Full HD Smart focus system WDR Enhancement Extreme Weather Proof Micro SD/SDHC Easy Installation Housing

  5. Product Benefit – 2MP with Full HD

  6. 2MP with Full HD

  7. Product Benefit – 2MP with Full HD • Advantages • Wide Coverage • Better details especially when zoomed in • HDTV (16:9) compatible standard • Benefits • Compatible with Full HD TV or high resolution LCD Monitors • Compatible with Full HD softwares (e.g. Youtube HD) • FD8362E is equivalent to a D1 45x analog speed dome -- Better quality & Cost-saving!

  8. Smart Focus System • Advantage A. Auto focus while installing B. Provide precise focus • Benefit A. Shorten installation time B. Provide better image quality

  9. Product Benefit – Extreme Weather-proof (IP66 & -40℃~55 ℃ Working Temperature) • Advantages • Ability to work in extremely cold or hot areas • Ability to withstand pouring water & dust • Benefits • Monitoring extremely hot areas(e.g. Mines, Deserts, Power Generators…) • Monitoring extremely cold areas(e.g. Arctic areas, Mountain areas…)

  10. Product Benefit – WDR Enhanced

  11. Product Benefit – WDR Enhanced • Advantage • Better visibility under high-contrast scenes • Benefit • Ability to capture details under challenging scenarios(e.g. Entrance, Parking lot…) • Ability to capture details even when facing lights

  12. Product Benefit (FD8362E)– Extreme Weather-proof (IP66 & -40℃~55 ℃ Working Temperature) Arctic Areas High-temperature Areas

  13. Micro SD Card • Advantage A. Local storage for system redundancy B. Local storage to replace NVR C. Local storage for seamless recording • Benefit A1. Make system more reliable A2. Save Bandwidth B. Save NVR costC. Make system more robust

  14. Easy Installation Housing Flexible Mounting Plate Conduit Adaptor Cable-less Design

  15. Flexible Mounting Plate Easy Installation

  16. Conduit Boxes

  17. One Plate for Different Boxes

  18. Flexible Mounting Plate • Advantage A. Easy installing B. One plate for different conduit boxed • Benefit A. Shorten installation time B. Extra effort cut off in conduit boxes installation

  19. Conduit Adaptor (Bushing)

  20. Conduit Adaptor (Bushing) • Advantage A. Adaptor for ½ inch conduit • Benefit A. Shorten installation time B. Solution for wall mount water proof

  21. Old thick cable problem

  22. Actual Complaints about FD7141 Cable “The black covers that were removed are a bad design of their product. Try taking the .75” +  rubber sheathed cover that is about 2.5 feet long and get it into a junction box. Not possible. On commercial jobs all wires must be run in conduit. We would have had to add extra junction boxes behind the mount point to accommodate this which is not standard.” “I could be selling 50% more of these cameras if the camera didn’t have the cable coming out of it.” “How do you expect me to install that?”

  23. Cable-less Design

  24. RJ45 connector

  25. Water-proof connector

  26. Cable-less design • Advantage A. Do not handle thick cable • Benefit A. Manage cable more efficiently

  27. Market Status Report Product Feature, Advantage, Benefit Product Position Application Highlight Product Comparison Product Information Marketing Plan FAQ

  28. FD8362/62E FD8335H Outdoor Dome Position Map Project Professional VGA D1 HD 1.3M 2M Full HD 3M 5M SMB Entry Level

  29. Target Market Segment Target Market Segment Value Position Trend Scale Project Unique Specification Software Integration Professional Cost/Performance value Unique Specification Software Integration SMB Install friendly User friendly Cost efficiency Entry Level Cost efficiency Easy install ion User friendly

  30. FD8362E Value Matrix Company Profile

  31. Positioning Statement FD8362(E) is a professional Full HD dome camera specialized on clear video quality. Unlike other domes cameras, FD8362E is equipped with remote focus lens, bringing installation more convenience . With extreme weather proof design, FD8362E is more capable and robust than others in outdoor environment.

  32. Market Status Report Product Feature, Advantage, Benefit Product Position Application Highlight Product Comparison Product Information Marketing Plan FAQ

  33. Vandal Proof / Extreme Weather Proof Application Highlight Casino Banking Government Industry Prison School

  34. Extreme Weather Proof Focus Countries Nordic Canada Russia

  35. Market Status Report Product Feature, Advantage, Benefit Product Position Application Highlight Product Comparison Product Information FAQ

  36. Axis P3346-VE

  37. SONY SNCDH260/280

  38. Panasonic WV-NW502S

  39. Pelco IEE20DNB-1

  40. Market Status Report Product Feature, Advantage, Benefit Product Position Application Highlight Product Comparison Product Information Marketing Plan FAQ

  41. FD8362/62E Part No.

  42. Package

  43. Accessory List IR LED <TBD> IR LED Mounting Kit WB-WP /900004300G Pendant Pipe (need to be used with WB-82-CV) <TBD> WB-82-CV Converter WB-WG /900004201G Wall Mount Bracket (need to be used with WB-82-CV) WB-8203 / 900005100G Junction Box WB-WH /900004100G Pendant Head (need to be used with WB-82-CV)

  44. Accessory List Mounting Kit WB-8212/ 900003002G Corner Mount Adaptor AT-C9 / 900002901G Pole Mount Adaptor Power Supply MS-POE-PD1212/900002202G (PoE Splitter)

  45. Web page • FD8362/62E Datasheet

  46. Thank you for your attention The End

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