The Power of Research and Development-Evolution, Adaptation, and Survival
Businesses, like all other organisms, have to adapt to the meet the changing needs of their environment, namely, the markets they serve. If organisations fail to evolve, sooner or later, they will fail to survive. For businesses, research and development is akin to the processes of natural selection that exist within the world of nature, allowing life to survive, adapt, and to flourish.
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