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Competitive Strategies for the Future ASIDIC Fall Meeting September 10, 2007 Matt Dunie President, ProQuest. The Six W’s of Strategy Planning. Who Why When Where What (W)how. Who: Panelists. Matt Dunie, President, ProQuest Dave Kellogg, CEO, Mark Logic Corporation
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Competitive Strategies for the Future ASIDIC Fall Meeting September 10, 2007 Matt Dunie President, ProQuest
The Six W’s of Strategy Planning Who Why When Where What (W)how
Who: Panelists • Matt Dunie, President, ProQuest • Dave Kellogg, CEO, Mark Logic Corporation • Jan Fleming, Director, Business & Planning, American Psychological Association • Russ Perkins, Founder & CEO, InfoCommerce Group
Why: To be Successful • It is the responsibility of business managers to create value, whatever the metric. Customer Focus + Driven Enterprise + Clear Business Vision Success
When: “The Future is Now!” Future George Allen, NFL Coach Year 2 Year 1 Now
Where: Business Direction Set an ambitious course that can be achieved.
What: Blue Ocean Blue Ocean Red Ocean Where would you rather swim ?
What: Fast Follow “Slingshot” Effect
What: David and Goliath It’s okay to be # 2; The Innovation Solution – pick your shot!
What: Innovate & First to Market • “If you ain’t first, you’re last” Will Ferrel as Ricky Bobby in Talladaga Nights, 2007
(w)How:Business Objective Vision: What we strive for. Mission: What we do. Management, Execution & Empowerment