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Domestic Sales Analysis 2007:2008:2009

Domestic Sales Analysis 2007:2008:2009. Deborah Kernahan Gretchen Correia Allison Stephan October 22, 2009. OTC Trend. Retail Trend. Implements. More Implements. Overview. Sales 2009/2008/2007 With Flowery (excludes 2007) Without Flowery Flowery only Analysis by size of account

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Domestic Sales Analysis 2007:2008:2009

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  1. Domestic Sales Analysis 2007:2008:2009 Deborah Kernahan Gretchen Correia Allison Stephan October 22, 2009

  2. OTC Trend

  3. Retail Trend

  4. Implements

  5. More Implements

  6. Overview • Sales 2009/2008/2007 • With Flowery (excludes 2007) • Without Flowery • Flowery only • Analysis by size of account • Four categories • Margin by category • Flowery Only • Analysis Proprietary and Exclusive • With Flowery • W/O Flowery • Analysis by customer class • With Flowery • W/O Flowery • Margin by customer class • Analysis by top 300 • With Flowery • W/O Flowery • Promotions • Sales calls by telemarketing • Average size of order • Average # of SKUs by order

  7. Sales Analysis OverviewSales w/o Flowery 09/08/07

  8. Sales Analysis Overview Sales with Flowery 2009/2008

  9. Sales Analysis Overview Flowery Sales 2009/2008

  10. Sales Analysis Overview Summary • Spilo Sales less Flowery • Territories are down approx. 100K-200K (except MSS) for 08/07 • Territories are running approx. $150K-$240K YTD 09/08 • Biggest hit MSS (West) • 07/08 Full Year –($859,057) • 08/09 YTD ($814,898) • Spilo Sales w/Flowery • Territories are down approx. 150K-230K (except MSS) for 09/08 • Biggest hit MSS ($825,535) • VNC-SW ($330,000) primarily Sally B/S • Flowery Only • SE/MSS-flat • MW +$65K (Regis $70K/Mikala 10K/Aerial 15K (primarily file catty sales) • VNC SW ($160,000) primarily Sally (lots of back orders/product mix issues) • Udells/NE ($53K)

  11. Sally B/Orders

  12. Proprietary & Exclusive w/o Flowery 2009/2008/2007

  13. Proprietary & Exclusive w/Flowery2009/2008

  14. Sales by Customer ClassSales w/o Flowery 09/08/07

  15. Sales by Customer ClassSales w/o Flowery 09/08/07

  16. Sales by Customer ClassSales w/o Flowery 09/08/07

  17. Sales by Customer ClassSales with Flowery 09/08

  18. Sales by Customer ClassSales with Flowery 09/08

  19. Sales by Customer ClassSales with Flowery 09/08

  20. Sales by Size of CustomerSales w/o Flowery 09/08/07

  21. Sales by Size of CustomerSales with Flowery 09/08

  22. Sales by Size of CustomerSales w/o Flowery 09/08/07

  23. Sales by Size of CustomerSales w/o Flowery 09/08/07

  24. Sales by Size of CustomerSales with Flowery 09/08

  25. Sales by Size of CustomerSales with Flowery 09/08

  26. Top 300

  27. Top 300

  28. Top 300

  29. Top 300

  30. Top 300 w/o FloweryCorrected-YTD 09/08

  31. Top 300 w/Flowery

  32. May/June promotions

  33. Promotions (May/June) • 22 promotions • 2009-$196,725 • 2008-$241,627

  34. Telemarketing YTD

  35. Telemarketing recap

  36. Thank youFrom your Sales Team

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