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Presented by | Date | Email@Break

Presented by | Date | Email@Break.com. Break Media. Break Media consists of Break.com, our Break Media Properties and the Break Media Network sites. Break.com and the Break Media Properties offer a rich branding experience across male-dominated sites with substantial reach.

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Presented by | Date | Email@Break

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  1. Presented by | Date | Email@Break.com

  2. Break Media • Break Media consists of Break.com, our Break Media Properties and the Break Media Network sites. • Break.com and the Break Media Properties offer a rich branding experience across male-dominated sites with substantial reach. • Break Media Network reaches an extensive young male demographic and over 25% of the total Internet audience. Source: comScore Media Metrix (Q3’09)

  3. Break.com • According to comScore, Break.com provides digital content to over 5 million unique U.S. visitors per month. • Break.com is the online video and entertainment platform that speaks to, understands and listens to young men. • Offers original and user-generated content alongside a distinctly male editorial voice. • Break.com brand reflects a unique attitude, point-of-view and sensibility that is genuine to the guys who populate the site. Source: comScore Media Metrix (Q3’09)

  4. Break Media Properties Break Media leverages its understanding of guys to offer properties in response to advertiser or user interest levels. MadeMan.com Break’s new lifestyle destination site, MadeMan is the go-to site for guys who want to live large and be in the know. Now the parent site to the highly recognizable Chickipedia.com! HolyTaco.com Men’s lifestyle site offering humorous daily features on stuff relevant to guys: gear, gadgets, how-to and celebrity gossip. CagePotato.com Cutting edge, topical, and brutally funny, Cage Potato offers breaking news, analysis and gossip about the exciting sport of mixed martial arts (MMA). ScreenJunkies.com Honest, no-holds-barred reviews, recaps, breaking news, and previews of the shows and movies that guys need to know about now. AllLeftTurns.com With Break’s trademark edge, humor, and insight, All Left Turns offers breaking news, race previews, commentary, and gossip, for the plugged-in NASCAR fan who’s tired of getting all his info from the big sports portals.

  5. Break Media Network • The Break Media Network consists of hundreds of premium websites across a variety of genres of interest to men including Entertainment, Lifestyle, Music, Gaming, Technology & Sports. • Our Network reaches over 51 million unique visitors in the U.S. each month. • The Network delivers extensive reach and advanced targeting solutions for display and video campaigns. Source: comScore Media Metrix (Q3’09)

  6. Break Media Network: Premium Sites in Key Male Genres

  7. NEW Creative Lab • In April 2009, Break Media acquired HBO Labs—the digital arm of HBO—and has gone on to produce original series and branded entertainment for scores of advertisers.  • Break Media is now the most comprehensive content development resource and distribution channel for advertisers seeking to target the young male demographic. • The Creative Lab consists of established writers, directors and producers from the online video world who create, promote and distribute premiere content that is targeted to guys. • Our Creative Lab is focused on developing original humorous videos for Break.com.

  8. We Know Our Audience Break Media Research Highlights 72% of users watch movie trailers and game trailers online. 79% of Break users watch TV (cable or broadcast) at least once a week. 58% of users say their favorite sport is football (NFL). 68% of Break users play video games once a week or more. 70% of users watch movies, TV shows or sports videos online. 44% of users prefer to watch Funny/Humorous videos. Source: Break Media “Study of Men” (2009)

  9. We Know Guys Break Media Research Highlights 42% of guys say their favorite sport is basketball (NBA). 74% of guys are currently in a romantic relationship. 70% of guys play video games at least once a week. 56% of guys prefer short skirts over low-cut blouses. 27% of guys prefer to watch sports videos over any other genre. 35% of guys say their favorite sport is Martial Arts/MMA/UFC. Source: Break Media “Study of Men” (2009)

  10. “Break.com is rated as the #1 Humor site online!” Break.com is the Top Comedy Website Source: David Colker, “Comedy sites are the big gainers on the Web,” Los Angeles Times, Sept 22, 2009 Source: comScore Video Metrix (Q3’09)

  11. Where We Stand: The Numbers Don’t Lie Break.com has a high composition of Men 18-34. 1 Break Media ranks 1st in Unique Visitors among top rated competitors. 1 Break.com is a leader in Videos Per Viewer! 2 1 Source: comScore Media Metrix (Q3’09) & Nielsen @Plan (Fall 2009) 2 Source: comScore Video Metrix (Q3’09)

  12. Leading Online Publisher Among Men 18-34 Source: comScore Video Metrix (Q3’09)

  13. Break Media Dominates the Competition! Break Media offers significantly more videos and reaches more young men between the ages of 18-34 than similar online video entertainment sites. Source: comScore Video Metrix (Q3’09)

  14. Break Media Network: Research Source: comScore Video Metrix (October 2009)

  15. Top Brands Have Partnered with Break!

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