Managing Your Enterprise in a Mobile World

1. Managing Your Enterprise in a Mobile World Paper 210 Presentation By: Ari Kaplan CEO and Co-Founder Expand Beyond Corporation www.XB.com

2. Kevin Burden, IDCEnterprise PDA adoption:“Today it’s a competitive advantage. Tomorrow it’s corporate survival.”

3. Agenda • Value of mobility • Mobile World • Wireless Benefits • Proof of Benefits: Intel Case Study • Technical discussion • Wireless Architecture • Wireless Technology Options • Major Wireless Standards • Wireless and Database Resources

4. Gartner Group NSM Report – Short Term Drivers “Projects with easily verifiable payback in six months or less, with fast, inexpensive implementation and with a smaller deal size will help prop up market revenue. The customers are looking to economize on people, on skills and to get more out of their established equipment and software." Source: Distributed Management: Big and Getting Bigger Gartner Group Focus Report 10/31/02

5. In the mobile world… IT workers no longer need to be physically on site to perform mission critical work.

6. IT Problems Adversely Impact the Entire Enterprise

7. Managing in a Mobile World “Managing complex systems in multiple locations remotely is the key benefit of mobile software to the enterprise…. It will be a key tool in reducing the cost of managing the enterprise while increasing both productivity and quality of life for IT professionals.” --Database Trends & Applications, October 2002

8. The Confluence of IT Tools Mobile IT Management is a “Best Practice” and is becoming the norm for IT shops Cell Phones Pagers Laptops Wireless Handheld + IT Management Software

9. Existing Mobile IT Management Options Network Layer Cisco 3Com Routers Hubs Firewalls Server Layer Windows 2000 Domain Controller Unix Windows 2003 Domain Controller Linux 2000 / XP Professional 2000 / XP Professional Exchange Server Exchange Server Domain Domain Database Layer SQL Server Oracle DB2 UDB Teradata

10. A Mobile Enterprise Integrates with Alerting and Monitoring Tools 3. Admin receives alert from the field 2. OpenView sends alert to IT Admin 4. Mobile softwareused to identify and resolve the issue (fordatabases, networks, servers) OpenView AlertNotification 5. OpenView is aware event has been resolved / averted

11. Mobile Management Value Proposition • Increase Productivity • Administrators have the tools to be both reactive and proactive • End-user productivity increases as down-time decreases • Service Level Agreements (SLAs) are met or exceeded • Avoid Revenue Loss • Under-performing systems slow down revenue flow • Disabled systems stop revenue altogether • Simplify IT Management • Heterogeneous IT management: Manage any database, server or network device throughout the enterprise • Single console – any form-factor: Dynamically adjusts to any screen size including wireless handheld, tablet, laptop, sub-notebook or desktop • In summary, with mobile management, organizations can economize on people, on skills and get more out of established equipment and software

12. The Mobility Advantage For IT Departments: • Speed up remote access and emergency trouble-shooting • Increase productivity by enabling more proactive monitoring • Decrease Costs by decreasing unplanned downtime For the Mobile Workforce: • Immediate access to data retrieval • Immediate, point-of-need data entry

13. Mobile Access for Contingency Planning Mobile software provides low-cost insurance against a major business disruption. By arming IT staff with secure, remote access to the infrastructure, organizations can: • Mobilize the organization for rapid recovery and timely resumption of normal activity • Empower the IT team to apply their expertise from wherever they are • Provide connectivity to critical databases and network systems • Enable staff, wherever deployed, to verify operations at back-up sites or data storage locations

14. Corp exec IS/IT Biz dev/marketing Sales force Field support/service reps 0 10 20 30 40 50 60 70 80 90 Who is Going Mobile? IT Staff are Second Largest Group to Mobilize % of Respondents’ Companies Already provides Very likely to provide Somewhat likely to provide n = 1,154 Source: Mobilizing the Enterprise: Handhelds, IDC#25707

15. Today’s IT Business Environment

16. Impact of poor systems performance When do groups of employees cease to be productive following performance interruption or degradation?

17. Today’s IT Business Environment "How much downtime can your environment handle at any one time?" • 17% - None • 35% - 1-15 minutes • 30% - Less than 3 hours • 11% - Less than 8 hours • 6% - Availability isn't a concern (SQL Server Magazine poll, 443 responses)

18. Return on Investment 34% of issues arise when the customer/CSR cannotimmediately connect to the infrastructure … Mobile management brings the average response time down from 22 minutes to 2 minutes.

19. Wireless Users Outside IT • Alert Workers • Thin client, read only, one button response, like SMS or paging • Avg annual cost $416 • Avg monthly data xfer 400K • Message Workers • CxOs, Blackberries, email centric, 1.8M users today, a projected high growth area for 2004, by 2004 60% will use messaging in some form – SMS or email – projected users – 59M • Avg annual cost $889 • Avg monthly data xfer 2mb • Forms Workers • Anyone who uses a clipboard, can be WLAN or 802.11b • Avg annual cost $1183 • Avg monthly data xfer 10mb • Knowledge Workers • Unstructured. Messages, forms, thick client – healthcare worker, pharmacist • Avg annual cost $2,296 • Avg monthly data xfer 40mb • Power Users • Use hot spots, want full fidelity, thick clients • Avg annual cost $3,106 • Avg monthly data xfer 100mb (Source: Gartner Group, March 2003)

20. Mobile Access for Users Database Providing Remote Access & Management of applications

21. Prototypes of Breakthrough Custom Wireless Applications • Mobile applications that access business-critical application providing real-time, wireless solutions • CRM & Field Service, Installation and Diagnostic capabilities • Customer Service, Project Management and Mobile ecommerce application SBCField Sales Mercedes BenzCustomer Service Army Corp of Engineers Project Management QVCCustomer Retention/Profitability

22. Custom App Progress

23. Proof of Benefits Intel case study of its own internal transformation demonstrates: • Value of Mobility: using work tools in an expanded range • Value of Wireless: “same approach, bigger payoff”

24. Proof of Benefits The Mobility Evolution at Intel • Population: Intel Operations Group • 83,000 employees in 45 countries, • 70 major locations , > 100 sites • Initial cost justification for “taking it with you” • Saving just 30 minutes a week per user would justify the higher cost of a notebook computer over a desktop computer • Evolution: • From desktop to notebook, 1998-2001 • From wired to wireless, 2001-2003

25. Proof of Benefits Examples from Intel’s cost justification:

26. Intel ROI Metrics • Intel’s Mobility Measurements were based on indirect costs:

27. Intel ROI Metrics • Intel’s Wireless Measurements were based on productivity data from various WLAN pilots. They showed that: More information: http://www.intel.com/ebusiness/it/feature/emobility.htm

28. Proof of Benefits More Mobility Experiences: NOP World Survey of WLAN users in 300 US organizations (9/01): • Employees stayed connected to their corporate network on avg. 1.75 hours more a day. • “This increased connectivity translates into a significant amount of time saved—estimated at an hour a day for IT/MIS workers.” Cisco WLAN case study: • 40,000 Microsoft employees using a campus-wide Cisco WLAN experienced a 30-minute productivity gain per day, per person. Mobile software access is more extensive than WLAN access, so benefits will be greater.

29. Let’s get technical…

30. Mobile Software Development Approaches • Traditional approach: – Screen-scrape Web pages into a PDA – Simply allow data entry and data retrieval – Build custom solutions requiring lengthy design and implementation • More powerful, more timely: – Provide real-time access inside the databases and servers – Enable IT workers to identify issues, determine a course of action, and resolve issues immediately – Develop secure, enterprise scalable software – Empower IT professionals to work from anywhere at anytime

31. Wireless Architecture This is the “nuts and bolts” section. We will cover: • Typical Site Configurations • SSL/DMZ • VPN • VPN and RSA SecurID • Port Assignments on the Server • Security Guidelines • Wireless Technology Options • Client/Server • Complexity: From Cellular Gateway to Device • Major Wireless Standards • Wireless Transmission Speed/Rate • Multiple Tiers of Coverage

32. Wireless Architecture SSL in a DMZ Dual-Firewall Site Configuration

33. Wireless Architecture VPN Site Configuration

34. Wireless Architecture VPN and RSA SecurID Configuration

35. Wireless Architecture – Server ConfigurationUnderstanding Ports

36. Wireless Architecture -- Security Should incorporate or support: • Automatic session timeout • No proprietary data or passwords reside on wireless device • HTTPS 128-bit Secure Socket Layer • Mandatory server-side user authentication/authorization/auditing • Oracle roles to limit access to specific users or areas of database • Read-only permission option

37. Wireless Technology Options: Client/Server Server Software: Java or .NET J2EE: database abstraction, sessioning, servlet containers ; 30 vendors Oracle 9iAS, Tomcat .NET framework: robust, scalable, distributed ; Windows-only

38. Client Software: RTO: Real-Time Operating Systems Immediate “boot” time Less storage needed than other OS Cannot be upgraded as easily as other OS Requires a less powerful CPU than other OS Pocket PC J2ME Internet Explorer Most devices are 6x the processing power of Palm devices eMbedded Visual C++ .NET compact framework Wireless Technology Options: Client/Server PALM • Most popular OS for PDAs • Web-clipping (PQA) or CodeWarrior or GNU C/C++ compiler • After PalmOS 5.0, multitasking Symbian OS • Popular in Europe • Nokia, Panasonic, Siemens • SDK with C/C++ and PersonalJava

39. 39 Wireless Technology Options: Complexity

40. Major Wireless Standards 802.11, Wi-Fi • Allows for wireless connectivity over LANs; range limited to a few hundred feet • 802.11 is an extension of Ethernet to wireless communication • Standard comes in different flavors; dual-standard WLANs will be able to operate in same physical space • 802.11a – Highest speed and bandwidth: 5GHz, 54Mbps max • 802.11b – Most widely deployed: 2.4GHz, 11Mbps max • 802.11g – pending IEEE ratification summer 2003: 2.4GHz, 54Mbps max • The Client requires hardware—usually a PC card or PCI card • 802.11b support is integrated into Intel Centrino technology

41. Major Wireless Standards • Bluetooth • Short-range radio link designed to “replace the cables connecting • portable and/or fixed electronic devices” • Not a wireless network per se • Operates via a radio unit

42. Major Wireless Standards • WAP • Would like to be the de facto standard for providing internet communications and advanced telephony services on mobile phones and pagers. • WAP has NOT been widely adopted.

43. Wireless Transmission Speed/Rate • 2.5G and 3G are being deployed in major markets across the U.S. • Don’t expect 3G wireless to be available in all of the primary U.S. markets until mid-2003! • To users, 2.5G and 3G will mean a 4-fold increase in transmission speed and a larger pipeline to transmit security encryption and data simultaneously.

44. Multiple Tiers of Coverage Hot trend now: multi-tier wireless network strategy • Combines cellular-based voice/data with WLAN option to maximize coverage • Takes advantage of built-in Bluetooth and 802.11 capability in new mobile chipsets and devices • Enables user toaccess mobile enterprise apps from public “hot spots” • Don’t try this without built-in security!

45. Summary • Wireless access simplifies the management of 24/7/365 operations • Mobile IT Management is a “Best Practice” and is becoming the norm for IT shops • Mobile software and pervasive wireless connectivity can increase productivity, depending on job function: • 20% or more • Up to an hour a day for IT professionals • Improves quality of life • Benefits are proven • ROI methodologies available

46. Who Is Expand Beyond? Expand Beyond is the worldwide market leader in developing mobile software for IT management. With Expand Beyond mobile software, organizations have secure, real-time control of their databases and network systems from a wireless PDA, smartphone, laptop or tablet – anytime, anywhere.

47. Expand Beyond Mobile Software for IT Management Gives You the Mobility Advantage • Full-Featured Security • Three tiered architecture • End-to-end encryption • Authentication Real-time Access Truly interactive No syncing No satellite Control Anytime, anywhere Multi-platform Heterogeneous

48. Product Overview Control • Perform any task as if at the desktop Security • End-to-end data protection – encryption, authentication and mobile VPN Real-time Access • Interactive management of your databases. No syncing, no store & forward Heterogeneous Support & Scalability • Manage any number of DB2 UDB, Oracle and SQL Server databases

49. Powerful User Interface Sessions Management • Sessions/Connections • Security • Audit Database Management • Objects • Storage • SQL/Command • Jobs • Server/Instance • Database • Shell • Tuning AND run your own scripts!

50. Product Overview Control • Perform any task as if at the console; command line access Security • End-to-end data protection – encryption, authentication and mobile VPN Real-time • Execute interactive commands without delay Heterogeneous & Scalable • Manage any number of servers, routers, firewalls – no limits