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A Conventional Strategy in a Mobile World

A Conventional Strategy in a Mobile World. COACH eHealth Annual Conference – May 29 th , 2013 Presenters: Aaron Berk, Director (KPMG) Aron Levitz, Director ( Xtreme Labs) . Agenda.

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A Conventional Strategy in a Mobile World

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  1. A Conventional Strategy in a Mobile World COACH eHealth Annual Conference – May 29th, 2013 Presenters: Aaron Berk, Director (KPMG)Aron Levitz, Director (Xtreme Labs)

  2. Agenda

  3. “By the end of 2013, the number of mobile-connected devices will exceed the number of people on earth, and by 2017 there will be nearly 1.4 mobile devices per capita.” SOURCE: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017; Retrieved from: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.pdf

  4. Let’s put things in perspective… Adapted from: Costa, F.F. 2013. Social networks, web-based tools and diseases: implications for biomedical research. Drug Discovery Today; 18(5-6), 272-281. doi:http://dx.doi.org/10.1016/j.drudis.2012.10.006

  5. Mobile phone recent history 1st blackberry 1stRazr 1st Android Phone Blackberry 850 (2 way pager) Motorola Razr HTC Dream (Android OS) 1999 2003 2004 2008 2007 1stiPhone 1st blackberry with phone iPhone (1st Generation) Blackberry 5000+6000

  6. Barriers to mHealth Adoption • Keeping Pace with Innovation • Misalignment of Incentives to adopt mHealth Technologies • Competition instead of Collaboration

  7. Mobile Readiness

  8. Assessing mHealth Readiness • An effective solution combines • Engineering, Business and Design Architecture Design & API Definition R&D Prototyping & Proof of Concept Mobile Product Definition & Planning Market Intelligence Mobile Readiness Infrastructure Evaluation Application & Services Technical Assessment Visual Design Concept Mobile Strategy & Planning Security Audit

  9. Assessing mHealth Readiness – Some Questions to Consider • Engineering • Business • Design • What is the state of your existing infrastructure/architecture? • What are your security requirements? • What are the critical operating systems and platforms to target? • What is your • distribution strategy? • How are you storing • and analyzing data? • What are your • business expectations and metrics? • Have you thought about mobile development cycles? • What are your peers doing today and 5 years form now? • Who are • potential partners? • Can you build, buy or license? • How can you effectively use prototype to reduce risk in project implementation? • How will consumerizationaffect implementation? • What best practices • exist for the desired functionality? • Do you have a vision • for the product’s • final design?

  10. Assessing mHealth Readiness – Mobile Discovery Framework

  11. mHealth Prescription

  12. mHealth Prescription # 1 • Identify the key business drivers for mHealth adoption. What is the value proposition? What is problem you’re trying to solve?

  13. mHealth Prescription # 2 • Assess the mobile readiness of your service delivery partners, including vendors and service providers How can you minimize hybrid processes? What is their strategy? Where are they going?

  14. mHealth Prescription # 3 • Simplify your mHealth Journey, avoid big builds… Has someone else already done this? Have you considered prototyping?

  15. mHealth Prescription # 4 • Create a vehicle to endorse and integrate with select apps How are you going to disseminate? Who needs to endorse to establish credibility? App Store? Web Site downloads? Identify apps that you will use to increase data set

  16. Concluding Remarks “Kurzweil stated that by 2009, 89 out of 108 predictions he had made were entirely correct. Of the rest, 13 were “essentially correct”—likely to come true within a few years. A re-evaluation in 2012 determined that Kurzweil’s prognostications are correct a ridiculous 86 percent of the time-and the good news is, this is a man who has predicted that it won’t be too long before we humans conquer death altogether.” Raymond Kurzweil Source: Listverse.com

  17. Contact Details ABCD Aaron Berk Director, IT Advisory Aron Levitz Sr. Director of Strategic Alliances KPMG LLP aberk@kpmg.ca 416-777-3217 Xtreme Labs • aron@xtremelabs.com • 647.505.4944 KPMG LLP, a Canadian limited liability partnership.

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