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BCC PUBLIC HEARING ON Gas Station Pricing Sign Ordinance

BCC PUBLIC HEARING ON Gas Station Pricing Sign Ordinance. February 7, 2012. OBJECTIVE. Ensure Gas Stations display the price at the pump on signage clearly visible to the motoring public. What the Ordinance Does. Existing Gas Stations that currently do not advertise any price:

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BCC PUBLIC HEARING ON Gas Station Pricing Sign Ordinance

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  1. BCC PUBLIC HEARINGONGas Station Pricing SignOrdinance February 7, 2012

  2. OBJECTIVE • Ensure Gas Stations display the price at the pump on signage clearly visible to the motoring public.

  3. What the Ordinance Does • Existing Gas Stations that currently do not advertise any price: • Must post price of lowest octane gasoline on or before April 23, 2012 • Prescribes minimum dimension of posted price (Each digit of price 14”x81/2”) • Provides for administrative variance to allow posting of price if existing sign at or above maximum copy area permitted. • New Gas Stations • Must post two (2) non-diesel prices, one (1) of which must be lowest octane. • Existing Gas Stations that display price(s): • Grandfathers all existing gas stations that currently post any unleaded price • Requires grandfathered stations to comply only if sign structure is replaced.

  4. Pros/Cons of Posting Low vs. High Octane • Posting Low • Approximately 90% of Automobiles use low octane • Minimizes opportunity to mislead consumers • Posting High • Increases opportunity to mislead consumers (post only $4 high, but charge $3.99 for low)

  5. Percent of High Octane Used

  6. Diversity of Gas Station Signs • There are approximately 261 gas stations in unincorporated Orange County • Several combination of pricing display • Lowest Octane • Lowest and Diesel • Lowest, Mid, High • Grandfathering existing gas stations that show any unleaded price will avoid over 100 code violations

  7. Gas Stations427 Total – 261Unincorporated

  8. Seven Eleven – JYP and Americana

  9. Chevron – JYP and Americana

  10. Citgo – Oakridge and JYP

  11. Mobil – I-Drive and Destination

  12. Chevron – I-Drive and Central Florida Parkway

  13. Seven Eleven – I-Drive and Westwood

  14. Shell – I-Drive and Westwood

  15. Shell – Vineland Ave.

  16. Shell – Apopka Vineland Rd. and Palm Ave.

  17. Chevron – Sand Lake Rd. and Turkey Lake Road

  18. Texaco – Westwood (west of I-Drive) - No signage indicating fuel costs

  19. Seven Eleven – Apopka Vineland Rd. – No signage indicating fuel costs

  20. 12748 SR 535 12748 SR 535

  21. Apopka Vineland Rd. – Cash / Credit

  22. Enforcement • Code Enforcement: • Structure • Posting of a price • Size of digits • Violators – up to $1000/day fine • Consumer Protection: • F.S. Chapter 501 • Gouging • False Advertising (sign price vs. pump price)

  23. Recommendation Make a finding of consistency with the comprehensive plan and adopt the ordinance amending Chapter 31.5 of the Orange County Code

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