140 likes | 265 Views
8.01 Interpret the resources in career decision-making. A. How do I chose a career?. 1. Job vs. Career JOB – specific work assignment within a business CAREER – lifelong field of employment ( may include various jobs 2. Career Planning Lifestyle goals Self-assessment
E N D
A. How do I chose a career? • 1. Job vs. Career • JOB – specific work assignment within a business • CAREER – lifelong field of employment ( may include various jobs • 2. Career Planning • Lifestyle goals • Self-assessment • Values, interests, aptitudes, skills
B. CAREER PLANNING • OUTLINING STEPS INVOLVED IN REACHING A CAREER GOAL • LIFESTYLE GOALS – WORKSHEET
CAREER PLANNING • SELF-ASSESSMENT – ALLOWS A PERSON TO TAKE A CLOSE LOOK AT HIM/HER SELF & EVALUATE: • VALUES – BELIEF SYSTEM THAT GUIDES HOW WE LIVE • INTERESTS – WHAT WE PERSONALLY ENJOY • APTITUDES – TALENTS OR ABILITIES THAT COME NATURALLY • SKILLS – ABILITY TO PERFORM A SPECIFIC TASK
CAREER PLANNING • 3. EVALUATE CAREER OPTIONS • O*NET – (OCCUPATIONAL INFORMATION NETWORK); PROS & CONS OF A JOB • 4. EXPERIENCE/TRAINING • CO-OP – A SCHOOL TEAMS WITH EMPLOYERS TO ALLOW STUDENTS TO RECEIVE ON-THE-JOB TRAINING • APPRENTICESHIP – TRAINING FOR AN OCCUPATION UNDER THE DIRECTION OF A SKILLED WORKER
EXPERIENCE/TRAINING • ASSOCIATE DEGREE – 2 YEAR DEGREE USUALLY EARNED FROM A COMMUNITY COLLEGE • MAJOR – SPECIFIC FIELD OF STUDY IN COLLEGE • BACHELOR DEGREE – DEGREE EARNED AT MOST 4-YEAR COLLEGE PROGRAMS • MASTERS DEGREE –DEGREE EARNED AFTER A BACHELORS AT MOST 4-YEAR COLLEGE PROGRAMS, TAKES 1-2 years
C. How do I plan my goals? • BE Specific – DETAILS!! • BE Realistic – REASONABLE & ACHIEVEABLE • Short-term – WITHIN A YEAR • Long-term - MORE THAN A YEAR
D. How do I create a career plan? • Step 1: Set career goals • Step 2: Develop an education/professional development plan • Step 3: Create a plan of action
E. Marketing careers • Characteristics of a marketing career • Diverse jobs (buying, selling, creating, advising, designing ads) • 33% of U.S. jobs involve marketing • Above average income • Advancement • Can be stressful
Marketing careers • Employment trends are projected to continue at a high level through 2012 • Occupational area • Advertising • Customer service • E-commerce • Entertainment marketing
Entrepreneur Fashion merchandising Financial services Food marketing Hospitality marketing Importing/exporting Market research Pharmaceutical marketing Occupational area
Product management Professional sales Public relations Real estate Restaurant management Retail mgt. Sales mgt. Service marketing Sports marketing Travel/tourism Occupational area
E. Job levels • Entry-level jobs – no experience needed; very few decisions to make • Career-sustaining jobs – higher level skills; more decisions (head teller at a bank)
Job levels • Marketing specialist employees - a team leader; involved in daily decision-making (account executive at an ad agency) • Marketing supervisors – requires good management skills; must make smart decisions on a regular basis; higher income (customer service manager at a bank) • Managers and CEOs/owners – top level job; highly skilled, run the business; responsible for success/failure (Chief Financial Officer of Marriott Corp.