Public Rhetoric and Practical Communication Your Online Reputation

1. Public Rhetoric and Practical CommunicationYour Online Reputation Lecture 2: CAT 125 Elizabeth Losh http://losh.ucsd.edu

2. Managing More Than One IdentitySpecial Guest from Harvard University

5. Aristotle’s Means of Persuasion • Ethos – a speaker’s authority, credibility, and perceived expertise • Logos – a speaker’s logic, organization, and mastery of language • Pathos – a speaker’s ability to move an audience emotionally

6. Managing Different Ethos Positions • Ungendered • Intellectual • Scientific • Logical • Serious • Disciplined • Competitive • Social • Collaborative • Feminine • Physical • Artistic • Emotional • Playful • Disciplined • Competitive • Social • Collaborative

8. Mark Granovetter“The Strength of Weak Times”

9. Albert-LászlóBarabási, Linked

10. How are we connected?Ask Sixth College faculty member James Fowler

11. How Do You Get Recommenders?

12. Who Will Corroborate Your Story?What If You Have More Than One Story? Golf Accounting Computer Programming

13. Thursday’s Experiential Learning Conference Thursday, January 26, 2012 Cross Cultural Center • http://sixth.ucsd.edu/experiential-learning-conference/ 2nd Floor Price Center East 8:30 AM – 5:30 PM

15. danahboydSocial Network Sites: Public, Private or What?

16. Mediated Publics “Social network sites are the latest generation of ‘mediated publics’ - environments where people can gather publicly through mediating technology. In some senses, mediated publics are similar to the unmediated publics with which most people are familiar – parks, malls, parking lots, cafes.” - danahboyd

17. Possible Rhetorical Purposes “Public spaces have many purposes in social life - they allow people to make sense of the social norms that regulate society, they let people learn to express themselves and learn from the reactions of others, and they let people make certain acts or expressions 'real' by having witnesses acknowledge them (Arendt 1998).” - danahboyd

18. Kenneth Burke’s Pentad • Act – What • Agent – Who • Agency – How • Purpose – Why • Scene – Where and When

19. How Are Internet Publics Different? • Persistence • Searchability • Replicability • Invisible Audiences

20. Who Does Google Think You Are?Can You Control It?

21. Thinking about Audience “The collection of 'Friends' is not simply a list of close ties (or what we would normally call 'friends'). Instead, this feature allows participants to articulate their imagined audience - or who they see being a part of their world within the site.” - danahboyd

22. KairosA Specific Rhetorical Occasion Exact or critical time, season, opportunity. Due measure, proportion, fitness.

23. UCLA Student Alexandra Wallace “Asians in the Library” Why was it a problem for UCLA as well?

24. Responses to Alexandra Wallace David So Jimmy Wong

25. DavidSoEntertainment.com

26. JFWong.com

29. JamesKotecki.com