Public Rhetoric and Practical Communication Your Reputation

1. Public Rhetoric and Practical CommunicationYour Reputation Lecture 3: CAT 125 Elizabeth Losh http://losh.ucsd.edu

2. Managing More Than One IdentitySpecial Guest from Harvard University

3. How Do These Identities Work Together?

4. Creating a Coherent Story • Ungendered • Intellectual • Scientific • Logical • Serious • Disciplined • Competitive • Social • Collaborative • Feminine • Physical • Artistic • Emotional • Playful • Disciplined • Competitive • Social • Collaborative

6. Aristotle’s Means of Persuasion • Ethos – a speaker’s authority, credibility, and perceived expertise • Logos – a speaker’s logic, organization, and mastery of language • Pathos – a speaker’s ability to move an audience emotionally

8. Mark Granovetter“The Strength of Weak Times”

9. Albert-LászlóBarabási, Linked

10. How are we connected?Ask Sixth College faculty member James Fowler

11. How Do You Get Recommenders?

12. danahboydSocial Network Sites: Public, Private or What?

13. Mediated Publics “Social network sites are the latest generation of ‘mediated publics’ - environments where people can gather publicly through mediating technology. In some senses, mediated publics are similar to the unmediated publics with which most people are familiar – parks, malls, parking lots, cafes.” - danahboyd

14. Possible Rhetorical Purposes “Public spaces have many purposes in social life - they allow people to make sense of the social norms that regulate society, they let people learn to express themselves and learn from the reactions of others, and they let people make certain acts or expressions 'real' by having witnesses acknowledge them (Arendt 1998).” - danahboyd

15. Kenneth Burke’s Pentad • Act – What • Agent – Who • Agency – How • Purpose – Why • Scene – Where and When

16. How Are Internet Publics Different? • Persistence • Searchability • Replicability • Invisible Audiences

17. Who Does Google Think You Are?Can You Control It?

18. Thinking about Audience “The collection of 'Friends' is not simply a list of close ties (or what we would normally call 'friends'). Instead, this feature allows participants to articulate their imagined audience - or who they see being a part of their world within the site.” - danahboyd

19. KairosA Specific Rhetorical Occasion Exact or critical time, season, opportunity. (timeliness) Due measure, proportion, fitness. (appropriateness)

20. Obama’s Rhetoric

21. Jodie Foster’s Rhetoric Executives, producers, the directors, my fellow actors out there, we've giggled through love scenes, we've punched and cried and spit and vomited and blown snot all over one another . . . If you had been a public figure from the time that you were a toddler, if you'd had to fight for a life that felt real and honest and normal against all odds, then maybe you too might value privacy above all else . . . I will continue to tell storiesto move people by being moved, the greatest job in the world . . .

22. UCLA Student Alexandra Wallace “Asians in the Library” Why was it a problem for UCLA as well?

23. A Public Apology “The video has led to the harassment of my family, the publishing of my personal information, death threats and being ostracized from an entire community. Accordingly, for personal safety reasons, I have chosen to no longer attend classes at UCLA. I was trying to produce a humorous YouTube video, but instead offended the UCLA community and the entire Asian culture. I am truly sorry for the hurtful words I said and the pain it caused to anyone who watched the video. Especially in the wake of the ongoing disaster in Japan, I would do anything to take back my insensitive words. I could write apology letters all day and night, but I know they wouldn't erase the video from your memory, nor would they act to reverse my inappropriate action.’’

24. Responses to Alexandra Wallace David So Jimmy Wong

25. DavidSoEntertainment.com

26. JFWong.com