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Public Rhetoric and Practical Communication Composing with a Purpose

Public Rhetoric and Practical Communication Composing with a Purpose. Lecture 5 : CAT 125 Elizabeth Losh http://losh.ucsd.edu. Composing with a Purpose Choosing an Approach. http://www.youtube.com/watch?&v=BYKVS_PHZvA#! http://www.youtube.com/watch?f&v=h-8PBx7isoM.

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Public Rhetoric and Practical Communication Composing with a Purpose

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  1. Public Rhetoric and Practical CommunicationComposing with a Purpose Lecture 5: CAT 125 Elizabeth Losh http://losh.ucsd.edu

  2. Composing with a PurposeChoosing an Approach http://www.youtube.com/watch?&v=BYKVS_PHZvA#! http://www.youtube.com/watch?f&v=h-8PBx7isoM

  3. Is Changing Someone’s MindAlways a Reasonable Goal? Peter Coleman Sam Gregory

  4. Basic Questions What is the message? Who is behind the message? Who is the audience for the message? What is the message intended to accomplish?

  5. What is the message? The Macy Conferences 1946-1953 Interdisciplinary discussions of new areas of research Systems theory, cybernetics, cognitive science, and Gestalt psychology

  6. What is the message? Signal and Noise in a Communication Channel Claude Shannon

  7. What is the message? How do we define information? The relationship between information and entropy The relationship between information and uncertainty C-H-O-_ C-H-O-C-O-L-A-T-_

  8. What is the message? I cnduo'tbvleieetaht I culodaulacltyuesdtannrdwaht I was rdnaieg. Unisg the icndeblirepweor of the hmuanmnid, aocdcrnig to rseecrah at CmabrigdeUinervtisy, it dseno'tmttaer in wahtoderr the lterets in a wrod are, the olnyirpoamtnttihng is taht the frsit and lsatltteer be in the rhgitpclae. The rset can be a taotlmses and you can sitllraed it whoutit a pboerlm. Tihs is bucseae the huamnmniddeos not raederveyltteer by istlef, but the wrod as a wlohe. Aaznmig, huh? Yaeh and I awlyastghhuotslelinpg was ipmorantt! See if yuorfdreins can raedtihs too.

  9. What is the message? Roman Jakobson

  10. Phatic Communication Bronisław Malinowski "The problem of meaning in primitive languages" (1923) Communication without significance that only creates or maintains social ties

  11. Who is behind the message? (Lecture 3)

  12. Who is behind the message? Who is Dylan Avery?

  13. Who is behind the message? Who are you?

  14. Who is the audience for the message? (Lecture 4)

  15. What is the message intended to accomplish? (Lecture 5) Edward Bernays Crystallizing Public Opinion (1923), Propaganda (1928), Public Relations (1945), The Engineering of Consent (1955) Walter Lippman Public Opinion (1922) Clem Whitaker and Leone Baxter

  16. Strategy 1: Social Media Public Diplomacy Social Marketing Institutional Branding Risk Communication

  17. Why was change needed? Persuasion is different from deliberation There is a conflict of interest when the government is both a regulator and a content-creator The public deserves more transparency not less • The era of mass communication was changing

  18. Strategy 2: Print & Broadcast Media

  19. How can messages accomplish things? J.L. Austin – Speech Act Theory Performative utterances don’t just describe the world or comment on the world . . . They change the world

  20. Locutionary Acts with Consequences beyond the verbal, syntactic, and semantic aspects of a meaningful utterance “Don’t go into the water.” A warning intended to scare “Would you like to borrow my bootleg Clash tapes?” An offer intended to impress

  21. John SearleIllocutionary Acts assertives = speech acts that commit a speaker to the truth of the expressed proposition, e.g. reciting a creed directives = speech acts that are to cause the hearer to take a particular action, e.g. requests, commands and advice commissives = speech acts that commit a speaker to some future action, e.g. promises and oaths expressives = speech acts that express the speaker's attitudes and emotions towards the proposition, e.g. congratulations, excuses and thanks declarations = speech acts that change the reality in accord with the proposition of the declaration, e.g. baptisms, pronouncing someone guilty or pronouncing someone husband and wife

  22. J. L. AustinPerlocutionary Acts Individual or group psychology rather than social or legal validation “Saying something will often, or even normally, produce certain consequential effects upon the feelings, thoughts, or actions of the audience, or of the speaker, or of other persons: and it may be done with the design, intention, or purpose of producing them.”

  23. Writing with PurposeThe Parking Scenario A. Write a letter to the editor B. Write an e-mail to the chancellor C. Create a Facebook page D. Write a press release announcing a protest event E. Create a poster presentation with data from a research study

  24. The True Function of TVs at UCSDhttp://www.youtube.com/watch?v=hFZb8i5VqFw

  25. More Evidence, Less TestimonyDiebold Voting Machine Flips Votes http://www.youtube.com/watch?v=MNYA5ggwG84

  26. More Testimony, Less EvidenceUnited Breaks Guitars http://www.youtube.com/watch?v=5YGc4zOqozo

  27. Writing with PurposeNorthwestern Journalism Students

  28. What if you are highlighting experimental artwork?

  29. What if you aren’t?

  30. What if you don’t have a lot of experience composing with a purpose?

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