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'Real Economy' – EU Regional Policy in a macro-economic frame

A fortnightly 12-minute program providing a credible, informative, independent, balanced, and candid view of Europe's economy. Featuring high-level interviews and visually appealing content.

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'Real Economy' – EU Regional Policy in a macro-economic frame

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  1. 'Real Economy' – EU Regional Policyin a macro-economic frame Presentation by: Sinéad Meehan

  2. Setting out • Pitch: 'a fortnightly 12-minute programmegiving a credible, informative, independent, balanced and candid view of Europe’s economy' • Questions: • Main message to the public? • Promoting what behaviour? • To which public? • With what topics/projects/speakers? • Go beyond Europe?

  3. What we hoped to achieve

  4. 'Squaring the circle' - episodes • 'The GrowthDilemma' - 'Finding work for a lost generation' - 'Greece'seconomic reforms – are the enough?' - 'Germany: Europe's growth engine' - 'The ECB'shelping hand: monetary policies explained' -'Green growth: a viable option for Europe' - 'European bank lending: a tale of two financial states' – 'Joining the euroclub' – 'consumer spending… and… Banking Union, Regionalgrowth, Demographic challenges, globalisation, growing Cities, Housing, innovation, Free Trade, Croatia, Serbia & EU accession, etc.

  5. Strengths Regional Policy one of the best placed for 'storytelling' – lots of projects and ambassadors • 'Outsider view' – new, interesting angles • Presenting complicated concepts simply • Layman's language • Visually appealing • High-level interviews • Good publicity for projects

  6. Some examples…

  7. Weaknesses • - Presenting complicated concepts too simply • - Starting with a negative • - Mixing too many things & Funds • - Trying to fit toomuch in • - Pace toofast • - Lacking conclusions/positions • - Weak linkages

  8. Some examples…

  9. A picture paints a thousand words….

  10. But thousands of visits/viewers… • TV viewership for first 5 episodes: • 'impacts' per show ranging from 569,000-526,000, withepisode on Greece peaking at 571,000 Web traffic: • 10,000 'unique browsers'/month and 15,000 page views in September - 43,000 page views Jul-Sept. • most viewed page - episode on Greece (14,400) • Languages: English (34%), Russian (21%), French (11%), German and Italian (5% each) On YouTube: • most viewed: Germany episode (now over 30,000) overtaking 'Greece' on euronews.com

  11. Most popular in 2014…

  12. And coverage… Countries - 13 episode locations & 22 featured High-level interviews: • CommissionersOlliRehn, LázlóAndor & Johannes Hahn • Jim Snabe, Co-CEO, SAP • Jean Claude Trichet, formerECBPresident • Jeremy Rifkin, Economictheorist • MEP Sharon Bowles • Emma Marcegaglia, President, Business Europe • Angel Gurria, Secretary-General, OECD • David McWilliams, Economist • Martin Powell, Head of Urban Development, Siemens • Peter Praet (To Be Aired) – ECBboard

  13. Judge for yourself…Current episode: "Croatia: the EU’s youngest member takes stock of progress" Final of 24 episodes: 3 June: 'Meeting Europe2020 Goals' – but with a snappier title!

  14. Thank You Questions? Contact: sinead.meehan@ec.europa.eu http://www.euronews.com/programs/realeconomy/ https://www.youtube.com/user/RegioNetwork

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