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Recap Since Exam 1 (Part 1)

Recap Since Exam 1 (Part 1). Guide to preparing for the Final Exam and Appreciating this course. Big Picture. This course is about. Information Technology. E-commerce Technology. Big Picture. Technically, the prerequisites are Management Information Systems (CSIS-114)

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Recap Since Exam 1 (Part 1)

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  1. Recap Since Exam 1(Part 1) Guide to preparing for the Final ExamandAppreciating this course

  2. Big Picture • This course is about Information Technology E-commerce Technology

  3. Big Picture • Technically, the prerequisites are • Management Information Systems (CSIS-114) • Database Management (CSIS-112) Information Technology Business Information Technology: MIS’s, DSS’s, TPS’s, etc. DatabaseTechnologies:Relational DB’sQueries, etc. E-commerceTechnology Internet & WWW Technologies:Packet Switching, TCP/IP, URLs, etc.

  4. MIS-end • Companies are interested in two things (two main goals): • Sell more stuff (increase revenue) • Reduce cost • Management Information Systems help achieve these goals in a very basic way. • Companies can make better decisions if they have better information • (more valuable information).

  5. MIS-end • Information Systems help transformData  Information • by adding context • by summarizing data • by sorting data • by processing data

  6. MIS-end • Information Systems help add value to information by • Improving Information Delivery: • more timely, accessible, flexible, and economical. • Internet/WWW play a crucial role. • Improving Information Quality: • more secure, accurate, verifiable, complete, and reliable. • Database technology plays a crucial role.

  7. MIS-end • The more valuable information is …the more helpful it is • Helpful in making decisions • decisions that lead to cost cuts • decisions that lead to revenue increases • However, the technologies for making information more valuable can have • A direct impact on goals • cost reduction • revenue increases • Create new opportunities • new businesses • new enterprises

  8. Power of IT: Direct benefits • It is not just a means to get better information for making better decisions. • Similar to other technologies (automobile, electricity, etc.), it can have a direct impact on goals. Discussion Example: Supply Chain Management Systems • Provides valuable info. • Directly cuts costs (RFID, DB, WWW).

  9. Power of IT: New Opportunities • How does the Internet/WWW help deliver information in a more timely, accessible, flexible, and economical manner? • While answer are obvious, we studied more specific examples: Discussion Example: Standardization of HTML • Helps improve information delivery • But, creates new opportunities

  10. Power of IT: New Opportunities Discussion Example: Online Credit Scores • Experian (credit report company) • Wanted to cut transaction costs (paper delivery of credit reports) • Required by law to provide to consumer free of charge • Discovered that they could charge for the online service and consumers would pay even though they could get the paper report for free.

  11. Power of IT: New Opportunities and Direct Benefits Discussion Example: Online Yellow Pages • Yahoo (Internet portal, directory, and search engine) • Wanted to increase visitors and exposure • Decided to provide online Yellow Pages. • Cost: Yahoo pays print yellow pages for data. • Direct Benefit: Increased visitors and audience • New Opportunity: Now businesses by-pass print yellow pages and advertise directly with Yahoo.

  12. Power of IT: Intangible benefits Discussion Example: Online Yellow Pages • Yahoo’s yellow pages are vastly superior to their print counter-part. Why?

  13. Power of IT: New Opportunities and Direct Benefits Discussion Example: Online Yellow Pages • Direct Benefit: Increased visitors and audience • New Opportunity: Now Yahoo is prime real estate for placing local ads • Initially, YP was a cost for Yahoo • Now, YP is a revenue stream.

  14. Power of IT: Intangible benefits and new opportunities Discussion Example: Google Adsense and AdwordsGoogle built an audience by providing the world’s best Internet search engine. • New Opportunity: With the World’s Largest Internet Audience, they became the largest advertising company in history. • Intangible Benefit: Targeted advertising blows away other forms • New Opportunity: Funding source for popular websites that used to be “volunteer only.”

  15. Summary: Power of IT • Data  Information • Adds value to information $  $$$ • Valuable information is key in making good decisions • Management decisions, Strategic decisions • Direct Benefits (Specific to E-commerce) • Cost cutting (information density, standardization, mass customization) • Revenue increase (Ubiquity, global reach, interactivity, richness, personalization). • New Opportunities (Specific to E-commerce) • Information Products (Experian Credit Reports) • Advertising Medium (Yahoo YP and Google) • Intangibles (Superior to the old way) • Online YP superior to paper YP • Online Ads superior to other (context)

  16. Future of IT • Learn from the past: • Look at related examples: • Coal used to be the #1 Energy source in the USA. • Train Locomotives were once exclusively powered by coal. • Oil Refinery (a technology) changed everything • Oil production was cheaper and more efficient. • Gas Combustion Engines are now #1. • Will they be #1 in 15 years?

  17. Future of IT • Two things can make technology obsolete • Something superior is discovered/invented • Superior could mean • cheaper • more efficient • or, just better • (in terms of $$$ these things are all pretty much the same) • Resources for supporting the technology run out. • Usually #1 happens first.

  18. Future of IT • One Laptop Per Child (OLPC) • Delivery Information Technology to the 3rd world • Characteristics of the 3rd World: • No electricity • No computers • No network (Wait, no electricity rules out all technology, right?) • The technology behind OLPC changes everything.

  19. Future of IT • One Laptop Per Child (OLPC) • Business (free market) doesn’t play a role, yet. • Scary thought: Energy crisis could mean OLPC technology is the future for the USA. • Direct Benefits: Delivery of information (IT) to peoples who could never support technology before. • New Opportunities: Could set the standard for how IT is delivered universally. Could drastically alter the economics behind Hardware sales. • Intangibles: • Wireless is inherently superior to wired. • Peer to peer networking could be superior than the current Internet Structure (Web+Hierarchy)

  20. Future of IT Things to ponder: • Hardware may approach $0 cost. • All the money is in software and services. • IT becomes more important as physical infrastructures reach saturation. • Virtual worlds become more important than physical ones. How to make $$$?

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