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Dorris and John Alred Lake and Bay Publications Publishers of The Lake and Bay Log and

Dorris and John Alred Lake and Bay Publications Publishers of The Lake and Bay Log and The South Shore Log. Who Are We?. Lake & Bay Log : 8,000 circ. South Shore Log : 8,500 circ. Where Did We Come From?. The Forest Log 1974-94 The Village Log (Us) 1995-2001. CLF Paper 1973-74.

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Dorris and John Alred Lake and Bay Publications Publishers of The Lake and Bay Log and

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  1. Dorris and John Alred Lake and Bay Publications Publishers of The Lake and Bay Log and The South Shore Log

  2. Who Are We? Lake & Bay Log : 8,000 circ. South Shore Log : 8,500 circ.

  3. Where Did We Come From? The Forest Log 1974-94 The Village Log (Us) 1995-2001 CLF Paper 1973-74

  4. What Do We Do? • NEWS • Clubs, Churches, & Schools • Comm. Associations • Cities • Kids/Parents/Grands • General Reporting • PRODUCTION • Layout • Ads • Printing • DISTRIBUTION • Direct Mailer • Post Office • BUSINESS • Billing • Tracking & Collection

  5. News • THEN • Pick-up at City Hall • Handwritten • Dot matrix print-out • Occasional laser, disk, or e-mail • NOW • 75% e-mail or electronic • Laser prints • Digital media Working our contacts and general reporting still distinguishes our papers.

  6. Production • THEN • Print-outs cut and pasted. • Camera-ready ads • Film printing • NOW • Electronic paste-up • Digital ads • Digital printing Currently, we use MS Publisher for production with MS Word and an Epson scanner for support. We are moving to Adobe Pagemaker and Photoshop.

  7. Distribution • THEN • Thrown • NOW • Direct mailed A database of addresses is constructed for each paper (update quarterly). Each paper is labeled and delivered to the respective Post Office.

  8. Business • Quick Books for Invoicing • MS Excel for Ad Tracking and Collection • Paper, Paper, Paper!

  9. Successes and Pitfalls • New and continued customers • Reader Feedback • Break-even Philosophy • Mistakes/Lost Customers/Lost Ads

  10. Our Future • Web Sites • Electronic Transfer to Printer (but paper proof)! • Networking home computers • Bigger and Better Papers

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