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Social Media: Implications for Journalists & Executives

Explore the impact of social media on journalism and executive decision-making. Learn how to effectively use social media as a reporting and promotional tool, while navigating ethical challenges. Understand the importance of audience engagement and building personal brands. Gain insights on the rapidly changing media landscape.

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Social Media: Implications for Journalists & Executives

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  1. Social Media: Implications for Journalists & Executives Media Workshop: Partnering with the Media to Promote Understanding of Port Dynamics and Transport Logistics along the Northern Corridor 19th– 21st November, 2012 Mombasa Continental Resort and Spa ________________ CHURCHILL OTIENOManaging Editor – Digital & Convergence Nation Media Group

  2. NMG Experience • The most important thing in communication is to hear what isn't being said —Peter Drucker • Media Convergence: Journalism Redefined • Social Media: Play or work? • The new executive: Direct line to your publics • Navigating the Madness

  3. NMG in the Digital Space • Mobile Products • NationMobile 6667 • Breaking News • Politics • Jobs • Love • Stock • Sports • Entertainment • LifeStyle • CountyNews • Ngoma 6025 • Service Products • N-soko/Jobs • N-soko/Property • TwendeTwende • Swahilihub.com • syndication.nation www.nation.co.ke Brand Products • nation.co.ke • bdafrica.com • theEastAfrican.com • ntv.co.ke • ntv.co.ug • easyfm.co.ke • monitor.co.ug • citizen.co.tz • africareview.com • Zuqka.com • E-papers • Nation • EastAfrican • Buss. Daily • Taifa

  4. Current Traffic : nation.co.ke www.nation.co.ke

  5. Current Traffic www.nation.co.ke

  6. NMG on Social Media

  7. who is the media?

  8. LOL

  9. RT

  10. #KPA

  11. SMH

  12. Power shift

  13. global mobile trends

  14. global internet trends

  15. who’s driving internet growth?

  16. Kenya’s IDI spiderchart

  17. Private thought pushed into public space at the speed of light

  18. Convergence

  19. …consider • Where do people run to when a story breaks? • How well represented is your perspective during crisis? • What opportunity for audience/customer engagement? • How effective for building of personal brands?

  20. Whose Message? Publics Language Style Frequency/Speed Engage

  21. 3 Qs • How do you use social media as a reporting tool? • How do you use social media as a promotional tool? • How do you balance your personal vs professional images?

  22. ethics

  23. …some issues • Statements on social media can be just as defamatory/hateful as they would be if published elsewhere • Lasting memory…….first OR wrong • RTs = Endorsement • Identity fraud • Cultural competence • To whom are you accountable?

  24. Social Media Mentions

  25. Key Takeaways • Speed is of essence • No secrets / Publish into eternity • You will rarely have all the answers • No predicting tomorrow

  26. <> @otienoc | cotieno@gmail.com| Facebook.com/cotieno

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