How Design can save Lighting

1. How Design can save Lighting Ted Konnerth, PhD CEO/President, Egret Consulting Group

2. Lighting Evolution Since 2006 • 600+ NEW lighting manufacturers • 125 LED light bulb purveyors • ~$2Billion of new investment in lighting • New language • New standards • New people

3. Lighting Evolution, Good stuff • Efficiency is unprecedented • Costs have dropped over 50% • ‘Legacy’ Adoption of SSL > 40% • Quality of product has improved • Technology has moved past “LED” • New powerful entrants into Lighting • New ideas, new people, new viewpoints

4. Lighting Evolution, Concerning Stuff • Channel fragmentation • Industry confusion • New powerful entrants • Flextronics, Google, Amazon, LG • IP antagonists • Technologists

5. Lighting Evolution, Concerns Lighting is more than emittance • Look, feel, quality • Min to max • Accent, shadowing • Glare, color, layering • Visibility It’s rendering the seeing task

6. Lighting DesignerakaSPECIFIER Guardians of the bastions of quality lighting • Quality of photometrics • Push the boundaries of lighting photometry • Require detailed limitations of performance: dimming, color shift, driver warranty, etc. • Strengthen your grasp on defining ‘lighting’

7. New tools With few exceptions, the new tools are just the old tools with new parts inside

8. Lighting Manufacturer“Who’s the customer?” Providers of the tools for lighting designers • This is ‘new’ to lighting mfrs… i.e. ‘lighting’ • They need help: • Innovative form factors • Architectural integration • Building automation integration • Defining what attributes of lighting are essential

9. Technologists SSL enables ltg as a communication node • Wi-fi enabled • Security interface • Access control • Temperature control • Occupancy • Recognition

10. Lighting Domain Who’s got control of lighting? • Technologists? • Datacom Integrators? • Audio/video Integrators? • Security Distributors/Contractors? • Electrical Distributors/Contractors? • HVAC Distributors/Contractors? And the answer is….

11. Lighting Domain YES They all do.

12. How Lighting Designers Win • Code requirements, especially for controls • Strengthen IES standards of lighting quality • Work with manufacturers to design relevant products and solutions • Increase lobbying efforts to preserve quality lighting standards • Become relevant

13. Relevance • Improve the visibility to lighting issues • Become activists with manufacturers • Establish a common forum for idea-sharing • Challenge the technologists to consider quality lighting into their applications • Expand the reach of lighting solutions

14. Lighting solutions • Health effects • Integrate lighting into building systems and architecture • Get lighting out of the plenum • Expand OLED applications and solutions • Create aesthetic form factors that are functional to the space

15. Lighting as part of life • Lighting represents the largest potential impact on national energy independence • Lighting represents a potent contributor to health and wellness • Lighting expands agricultural productivity • Lighting enables a new construction paradigm: off-grid, DC distribution, lower plenums, smarter buildings.

16. Lighting as a national player In less than ten years, Lighting: • Has grown from <$10B ‘colloquial’ industry • To attracting $2+B in investment • Congressional review • National press coverage • Fortune Global 100 interest • A role in Healthcare, Agriculture, Energy

17. Leadership Lighting is now a global player with a voice in healthcare, energy, construction and agriculture Lighting Designers need to take their place on a much larger stage

18. Epilogue: Ted Konnerth, PhD tk@egretconsulting.com 847-307-7125 Neither a wise nor a brave man lies down on the tracks of history to wait for the train of the future to run over him. ~Dwight D. Eisenhower