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Regional Clean Air Projects (Asia)

Regional Clean Air Projects (Asia). Awareness Raising Campaign Swisscontact Experiences in Implementing SEGAR! Jakartaku Campaign Swisscontact. Clean Air Project – Jakarta. Campaign Identity. SC is a non profit organization, established in Zurich, 1959

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Regional Clean Air Projects (Asia)

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  1. Regional Clean Air Projects (Asia) Awareness Raising CampaignSwisscontact Experiences in Implementing SEGAR! Jakartaku CampaignSwisscontact

  2. Clean Air Project – Jakarta Campaign Identity • SC is a non profit organization, established in Zurich, 1959 • CAP Jakarta is a component of ReCAP Asia. • Started in 1997 under the local umbrella of SEGAR! Jakartaku • A major component of the program is the Public Awareness Campaign

  3. Public Campaign: SEGAR! Jakartaku • Designed and implemented to raise awareness mainly on health risks associated with air pollution and the benefits of reducing the pollution itself • As reference for technical pilot projects • Approach applied: - promoting the economical & ecological benefit, - supporting stakeholders to put pressure to relevant authorities • Activities are divided into: - Public Relations program, - Media Campaign and - Material Production & Distribution

  4. Inspection & Maintenance System for Private Cars To deliver the message & reach target groups: Information dissemination to the targeted groups through seminars, workshops, training & round table discussion Information dissemination using media: printed, electronic and outdoor media Interactive Web page www.segarjakartaku.org Produce and distribute campaign and promotional materials Co-operation with other institution and organize special events, competitions Participate in public exhibitions To measure public campaign effectiveness, an annual survey is necessary. Public Campaign: SEGAR! Jakartaku

  5. Public Campaign:SEGAR! Jakartaku General Leaflets

  6. Public Campaign:SEGAR! Jakartaku Stickers

  7. Public Campaign: SEGAR! Jakartaku

  8. Public Campaign:SEGAR! Jakartaku • School books: - Children Module - Teacher Module - Poster • Training Modules: - EFI Module - Skill Card Module and Poster - Technical Automotive Serial [7 books] • SOPs: - Campaign - Technical • Clean Bus Program • Inspection & Maintenance • Three Wheeler Conversion: Bajaj

  9. Level of Awareness Survey • To measure the effective of the public campaign activities and to collect data on public awareness on traffic air pollution based on campaign program each year • Used as baseline data for developing campaign strategy • 5 surveys have been conducted since 1997 • Conducted based on social communication method with SPSS as data processing

  10. Level of Awareness Survey Result from 1997 – 2003: Respondents knowledge

  11. Level of Awareness Survey Result from 1997 – 2003: Respondents attitude

  12. Respondents’ Profile Vehicle owners: 2002 2003 • Ownership status: • Private 58.9 60.9 • Vehicle specification: • Motorcycle 35.9 27.5 • Sedan 20.8 22.6 • Minibus 11.2 13.3 • Year of assembled • 0-5 years 30.4 54.1 • > 5 –10 years 26.1 24.5 • > 10 -15 years 15.3 6.6 • > 15 years (1970s & 1980s) 9.5 6.1 • Fuel expenses/month • IDR 100.000 29.0 26.8 • > IDR 100.000- 300.000 43.0 45.2 • [I/M] Frequency to tune up/service • Only if have problem 53.6 61.6 • Reason to do regular tune up • Life longer 56.2 73.1 • More power 54.0 72.3

  13. Respondents’ Profile Non Vehicle Owners/Public Transport Passengers • Reason to use public transport • School 37.7 42.4 • Working 48.7 23.1 • Other activity 13.6 31.5 • Time spend per trip • Less than 1 hour 37.1 46.1 • 1 – 1.5 hours 40.3 34.3 • Monthly expenses for transport • > IDR 100.000 – 200.000 31.2 41.9 • Type of public transport • Regular Patas 22.2 20.3 • Kopaja/Metromini 27.8 17.8 • Mikrolet 15.4 29.9

  14. Level of Awareness Survey The result from 2002 - 2003, measured from cognitive aspect

  15. Level of Awareness Survey The result from 2002 - 2003, measured from affective aspect

  16. Level of Awareness Survey The result from 2002 – 2003, measured from conative aspect

  17. Level of Awareness Survey Public Awareness Category in 2002 - 2003

  18. Thank You for your kind attention

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