1 / 6

National Golf Day 2012 Highlights

National Golf Day 2012 Highlights. Presented by. WAG: Traditional Media. Media Placements by the Numbers Estimated number of impressions :  188,216,000 Total media direct distribution:  10,000 Estimated number of online links:  75 Percentage of online publicity placements:  74%

vida
Download Presentation

National Golf Day 2012 Highlights

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. National Golf Day 2012 Highlights Presented by

  2. WAG: Traditional Media • Media Placements by the Numbers • Estimated number of impressions: 188,216,000 • Total media direct distribution: 10,000 • Estimated number of online links: 75 • Percentage of online publicity placements: 74% • Editorial placements:58 • Steve Mona radio interviews: 8 • Large metric, national publicity hits were obtained in media outlets such as the New York Times, USA Today, The Washington Post, Yahoo!, Arizona Republic, The Golf Channel, NBC, Golf Digestand Golfweek, to name a few. In Congress, a Mulligan for golf By Rep. Renee Ellmers (R-NC) – April 18, 2012 “When you look beyond the dated stereotypes of the game, you will find a vibrant industry where millions of Americans spend their weekends honing in a skill and love of a game that can benefit them throughout their life.”

  3. WAG: Social Media • #IAMGOLF Campaign by the Numbers • Number of people reached with tweets: 5,800,000+ • Number of #IAMGOLF messages per hour reaching Twitter users: 50,000+ • Members of Congress went on the record with their support via Twitter: 7 • Visits to WAG Twitter page on NGD alone: 2,307 • Number of people that clicked buttons to share the campaign with their friends on Facebook, Google+, and Pinterest: 700 • Percentage increase in WAG’s Twitter followers: 17 • Number of states originating Tweets: 49 (none from Alaska) • Number of user engagements on PGA of America’s Facebook page: 249 (with 186 comments) • Influential tweeters, such as the PGA TOUR, PGA of America, Annika Sorenstam, TaylorMade, Golf Digest, Sports Illustrated, USGA, U.S. Open, Justin Timberlake, Shriners Hospitals for Children Open, the Ryder Cup Team, and several major tournaments got involved in a way they hadn’t before

  4. WAG: Policy Collateral

  5. WAG: Golf’s Impact

  6. WAG: CBO on the Fiscal Cliff HEADLINE: CBO: Congressional inaction is holding back economy June 13, 2012 “The sharp rise in debt stems partly from lower tax revenues and higher federal spending caused by the severe economic downturn and from policies enacted during the past few years. However, the growing debt also reflects an imbalance between spending and revenues that predated the recession. Whether that debt will continue to grow in coming decades will be affected not only by long-term demographic and economic trends but also by policymakers’ decisions about taxes and spending.”

More Related