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Business Plan

The City. Restaurant. Business Plan. Life is a Journey…This is Your Destination. The City. Restaurant. Agenda. Introduction SWOT Analysis Operations Plan Marketing Plan Financial Plan Key Success Factors Summary. The City. Restaurant. Company Fact Sheet.

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Business Plan

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  1. The City Restaurant Business Plan Life is a Journey…This is Your Destination

  2. The City Restaurant Agenda • Introduction • SWOT Analysis • Operations Plan • Marketing Plan • Financial Plan • Key Success Factors • Summary

  3. The City Restaurant Company Fact Sheet • Name: The City Restaurant • Ownership: Private Corporation • Owner/GM: Robert Friesen & Stacey Snider • Contact Number: (905) 524-3474 • Proposed Opening: September 2004

  4. The City Restaurant Mission Statement • The City Restaurant serves authentic cuisine from famous cities around the world in a trendy downtown atmosphere

  5. The City Restaurant Executive Summary • Casual-fine dining establishment • Unique downtown atmosphere • Diverse menu • Unparalleled customer service

  6. The City Restaurant The City’s Concept • Amazing visual attraction • City menu • Dining room • Lounge area • Catalyst for repeat business

  7. The City Restaurant SWOT Analysis • Trends & Opportunities - Multicultural Cuisine - Changing Family Structure - Cocooning

  8. The City Restaurant Operations Plan • Background of Owners - Robert Friesen & Stacey Snider • Personnel & Staffing - Management team, wait staff, kitchen staff

  9. The City Restaurant Marketing Plan

  10. The City Restaurant Marketing Plan Positioning StatementThe City will appeal to adult and fine dining patrons including:

  11. The City Restaurant Marketing Plan • In-Depth Knowledge of Competitors - strengths & weaknesses • The City’s Competitive Advantage - flexibility, service, concept

  12. The City Restaurant Marketing Plan • Branding “The City” - take-out, uniforms, slogan • Selected Advertising Media - television, newspaper, radio • Promotional Methods - grand opening, holiday/special events, coupons, sponsorship

  13. The City Restaurant Goals & Objectives • Short Term Goals - provide a trend setting menu - maintain an exceptional downtown ambiance • Long Term Goals - increase sales and customer base 5% annually - expand to other locations through franchising

  14. The City Restaurant Financial Plan • Investments - owners investment $ 80,500 - outside financing $110,235 - total investment $190,735 • Startup Costs - current assets $ 69,635 - fixed assets $121,100 - total assets $190,735

  15. The City Restaurant Sales Forecast for Year1

  16. The City Restaurant Sales Mix By Revenue Beverages 40% Lunch Entrées 18% Dinner Entrées 42%

  17. Monthly Cash Flow for Year 1

  18. Projected Income for Years 1-5

  19. The City Restaurant Key Success Factors • Staff training • Service manual • Empowering staff to take ownership of The City

  20. The City Restaurant Summary The City Restaurant serves authentic cuisine from famous cities around the world in a trendy downtown atmosphere Life is a Journey…This is Your Destination Opening September 2004

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