Taking MACRAO to the next decade…and beyond!

1. Taking MACRAO to the next decade…and beyond! Karen Hutslar, MACRAO Past President Central Michigan University, Registrar Pete Lacey, MACRAO Treasurer St. Clair County Community College, Registrar

2. MACRAO History • First meeting was in 1921 • Originally provided network opportunity for higher education professionals in Michigan. • MACRAO Web site “Michigan College Mall” began in 1998. • Provided MACRAO members with easier access to information • Brought the “value” of MACRAO to the public by linking to college home pages, applications, etc. • MACRAO Web site has expanded significantly over the past decade with thousands of hits annually.

3. MACRAO History – the Web • Easy access to a variety of important information • College/university “home pages” • Online applications for admissions • MI uniform undergraduate guest application • College Day/Night calendar • Transfer fair calendar • Numerous reports & surveys • Online membership lookup • Transfer course equivalencies

4. MACRAO History – The MTN • Michigan Transfer Network (MTN) launched in Fall 2007 • Hits in 2007 = 218,479 • Hits in 2008 = 944,388 • Hits in 2009 = 787,659 • Approximately 60 colleges/universities participating • A total of 860,423 transfer equivalencies posted on the MTN • Valuable resource for college/university staff, students, parents, high schools, etc.

5. MACRAO History – Financial Info

6. Annual Revenues • The following are current sources of MACRAO revenues • Annual membership dues = currently $150 per institution • Conference/Workshop possible revenue from registrations and vendor fees • NOTE: All MACRAO conferences/workshops are set-up to “breakeven” in order to provide affordable access to all members. Therefore, revenue is not expected. • Bank account interest income

7. Annual Expenses • The following is a brief summary of annual MACRAO expenses: • MTN = $991 paid monthly to MSU • College Day/Night Calendar costs • Cvent online registration software • Executive committee expenses including AACRAO Leadership meeting, chair/co-chair training, awards, etc. • MACRAO annual insurance • General expenses for plaques, awards, etc. • All MACRAO conferences/workshops have a potential risk to lose money

8. MACRAO Annual Budget The following is an example of the components of the current annual budget for MACRAO: As shown above, the potential expenses exceed revenues by $16, 583 annually!

9. Budget Outlook The following provides a projection of MACRAO Expenses/Revenues over the next 5 years:

10. Budget Outlook

11. Final Summary • MACRAO provides many valuable services to colleges/universities, high school counselors, students and the general public • The fixed annual expenses for MACRAO (i.e. MTN, Insurance, Executive Committee costs, potential conference losses, etc.) significantly exceed annual revenues (i.e. member dues, interest, possible conference profits) • MACRAO is currently fiscally sound but we must start planning now for the future! • At the current pace, the outlook for MACRAO indicates the organization will be out of money by 2014

12. Brainstorming Ideas • What are some ways MACRAO could explore to raise revenues for the future? • Pursue grants? • Increase member dues? • Sell advertising? • Partner with vendors – ad space on web? • Sell MACRAO merchandise? • Charge user fees? • Other? • Form an Ad Hoc Committee

13. Thank You… • Questions? • If you have further suggestions, please contact any member of the MACRAO Executive Committee: • Debbie Harju, President - dlharju@umich.edu • Anne Monroe, President Elect - amonroe@nmc.edu • Karen Hutslar, Past President - hutsl1ke@cmich.edu • Scott Owczarek, Vice President - owczare6@msu.edu • Pete Lacey, Treasurer - placey@sc4.edu • Vicki Stewart, Secretary - vms@svsu.edu • Doreen Root, Historian- root1dl@cmich.edu • Janail Silver, Newsletter Editor- jsilver@ltu.edu • Kristin Schuette, Web Editor – schuett1@msu.edu