E N D
... show charm of the Chinese culture to the world, and accommodate Chinese cultural inheritance with contemporary culture and a modern societyTo strengthen China's soft power, the country needs to build its capacity in international communication, construct a communication system, better use the new media and increase the creativity ... • Creative Industries in China Xi Jinping embraces China’s soft power • Creative industries? • Design • Fashion • Architecture
China’s creative development Creative industries are now seen as an important factor for the enhancement of the overall competitiveness of China’s economy and future growth Pro-active development Creative clusters by Chinese government Strong difference still between 1st and 2nd tier cities Physical pressence and some understanding of Chinese cultural values are very important IPR issues We see foreign successes in the following fields architecture, design, fashion, gaming and animation